Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
WHY “TYPICAL”
SUCKS
A PLEA FOR BRANDING
   THAT MAKES SENSE
Did ‘typical’ ever forward the progress of anythin




  DID “TYPICAL”
 EVER FORWARD
THE PROGRESS OF
ANYTHING?
Did ‘typical’ ever forward the progress of anythin




 LIKE FIRE. THAT
WASN’T TYPICAL,
  BUT IT MADE
 THINGS BETTER.
Did ‘typical’ ever forward the progress of anythin




SURE, SOME PROTESTED
   WITH “IF IT’S NOT
 BROKEN, DON’T FIX IT.”
 ...
Did ‘typical’ ever forward the progress of anythin




WHAT ABOUT
THE WHEEL?
NOT SO TYPICAL.
Did ‘typical’ ever forward the progress of anythin




  OR THE
DOUGHNUT?
Did ‘typical’ ever forward the progress of anythin




  OR THE
TELEPHONE?
Did ‘typical’ ever forward the progress of anythin




     OR THE
HANDSHAKE?
(AFTER ALL, THE WAVE WAS
WORKING OUT JUST FI...
Did ‘typical’ ever forward the progress of anythin




WHAT ABOUT
OVERNIGHT
 SHIPPING?
Did ‘typical’ ever forward the progress of anythin




         OR
UNDERWEAR?
  (I CAN HEAR IT NOW:
“I KNOW WHERE EVERYTHI...
Did ‘typical’ ever forward the progress of anythin




 OR THE IDEA OF
 IMPORTING THE
CULTURAL OASIS
 KNOWN AS THE
 COFFEE...
Did ‘typical’ ever forward the progress of anythin




OR PORTABLE
  MUSIC?
Did ‘typical’ ever forward the progress of anythin




WHEN YOU
LOOK AT IT,
Did ‘typical’ ever forward the progress of anythin




HOW MANY
OF TODAY’S
“TYPICAL”
  THINGS
Did ‘typical’ ever forward the progress of anythin




 STARTED
  OUT AS
NON-TYPICAL
  IDEAS?
POSSIBLY
EVERYTHING
    ?
WHY “TYPICAL” IS
BAD MATH
Did ‘typical’ ever forward the progress of anythin




USUALLY YOU
ADD 2 THINGS
 AND THEY
TOTAL MORE.
Did ‘typical’ ever forward the progress of anythin




  BUT WITH
   TYPICAL,
YOU ADD MORE
 TYPICAL AND
YOU GET LESS.
LIKE
 LESS
IMPACT
OR
  LESS
INTEREST
AND
 LESS
MEANING
WITH
  LESS
VITALITY
PROBABLY
    LESSTO
  INVITATIONS
CORPORATE PARTIES
AND
    LESSTHE
  RESPECT IN
MARKETING COMMITTEE
OR A NEW
NICKNAME
LIKE,“LES.”
SO NOW WE KNOW
WHY “TYPICAL” IS
BAD MATH
WHICH BRINGS
 US TO THE
BOTTOM
Did ‘typical’ ever forward the progress of anythin




 WHEN IT
COMES TO
BRANDING,
TYPICAL
       Did ‘typical’ ever forward the progress of anythin




ISN’T THE
PROBLEM
Did ‘typical’ ever forward the progress of anythin




ACCEPTING
 IT AS THE
ANSWER IS.
Did ‘typical’ ever forward the progress of anythin




HELP PUT AN END
TO THIS EPIDEMIC
            visit:
www.risingabove...
Did ‘typical’ ever forward the
Prochain SlideShare
Chargement dans…5
×

Did ‘typical’ ever forward the Why "Typical" Sucks in Branding

2 240 vues

Publié le

Did ‘typical’ ever forward the progress of anythin




WHEN IT
COMES TO
BRANDING,

Publié dans : Business

×