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why any company
 should use social media?
                     july 2009



by Brieuc Saffré
the            the
1.   traditionnal / social media
     era            era

          what you can do with
2.        social media

                  what’s
3.                coming with
                  social media
for a long time...
the
traditionnal
era
               brand
the
traditionnal
era
                       brand

                   customers
               brands controled the message
now,
more and more...
people ask, talk, look for advices & reviews, give
feedback & buy...
people ask, talk, look for advices & reviews, give
feedback & buy...        o n l i n e
the
social media
era




and you can talk with them !
the
social media
era            brand


    people     people       people

          people        people
the
social media
era                brand


    people        people           people

           people              people

      any traditionnal media
the
social media
era                brand


    people        people           people

           people              people

      any traditionnal media
      any social media
the
social media
era                brand


    people        people           people

          people            people

      any traditionnal media
      any social media with the brand
the
social media
               People talk about
era               your brand...
the
social media
               People talk about
era               your brand...
               ?
the
social media
               People talk about
era               your brand...
               ?
                   :)
the
social media
               People talk about
era               your brand...


      they
    really do
the            whether you are...
social media
era                 B I G
the            whether you are...
social media
era                 B I G
the            whether you are...
social media
era                 B I G
the            whether you are...
social media
era                 B I G
the            whether you are...
social media
era                 B I G
the            whether you are...
social media
era                 B I G
the            whether you are...
social media
era                 B I G
the
social media   or not...
era
the
social media   or not...
era
the
social media   or not...
era
the
social media   or not...
era
the
social media   or not...
era
the
social media   or not...
era
the            even your
social media   employees
era            do...
the            even your
social media   employees
era            do...
the            even your
social media   employees
era            do...
the            even your
social media   employees (or potential)
era            do...
the            some companies
social media   have already
era            considered this
the            social media give a
social media   human aspect and
era            authenticity to your brand
the
social media   and when you talk
era            with the customers...
the
social media   if you’re not here...
era




  you will lost opportunities
the            and competitors
social media
era            will exploit them
the            and it’s hard to
social media
era            recover...
but what can
you do with
social media?
what you can
do with        many tools exist for
social media   many possibilities...
what you can
do with        many tools exist for
social media   many possibilities...

          blogs
               forums
what you can
do with        many tools exist for
social media   many possibilities...

          blogs
               forums




        and many others...
what you can
do with      to create a community...
social media
what you can
do with      to promote & inform...
social media
what you can
do with      to know more about
social media your customers...
what you can
do with      to improve your
social media product/service...
what you can
do with      to deal with
social media complaints...
what you can
do with      to give support...
social media
what you can
do with        for a long term
social media   relationship.
and what is
coming?
what’s
coming with     it comes to
social media   mobile now!
what’s
coming with             it comes to
social media           mobile now!




          smartphones, notebooks and soon
               the internet of things....
what’s
coming with             it comes to
social media           mobile now!
         even when they’re about to
          buy they can share their
        experience, ask, talk, look for
            advices & reviews...



          smartphones, notebooks and soon
               the internet of things....
what’s
coming with             it comes to
social media           mobile now!
         even when they’re about to
          buy they can share their
        experience, ask, talk, look for
            advices & reviews...

           o n l i n e
          smartphones, notebooks and soon
               the internet of things....
what’s
coming with
social media

       for the moment,
      people search with
what’s
coming with
social media
    but tomorrow they will
    probably search with


          (i mean their friends)
still
hesitating?
any
question ?


i’ll be happy to
    have a chat
  with you and
                   skype : brieuc_s
     help your     twitter : _brieuc
     business      my blog:            .com
http://www.flickr.com/photos/freyahh/
                                 2712976315/

photo credits
                       http://ajayl.deviantart.com/art/Uncle-
                                Sam-Says-60592264




                      http://legomyphoto.wordpress.com/




                        http://www.flickr.com/photos/
                        33902063@N02/3453060812/


                      http://www.flickr.com/photos/sadi-
                              junior/2708530652/



                http://forumsextreme.com
photo credits   http://www.youtube.com/watch?
                        v=aaJu89iyEhw

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why any company should use social media?