This is our introduction slide. We can set the tone here. The point of this webinar is to identify some common challenges to video strategies, some indicators that you may need to make a change, and how you can implement some quick wins to drive results immediately.
No change here. Setting up the pitch for video.
This will be where I say that given the importance of content for marketing, Brightcove is focused on helping you achieve your marketing goals through video marketing. And, we believe in video marketing because it has a demonstrable effect on driving real marketing results.
REASONS
SEO-Focused
It’s where the people are
Like and share content
It’s free!
CHALLENGES
Not your branded property
YouTube-land…
Give up control, security, scalability, integration and support.
REASONS
We have an IT department
We know our systems the best
We won’t have to invest a lot of time and money in this…
CHALLENGES
Clunky system with a bad experience
You invest a lot of time and energy…on something that is always outdated.
Video converting to business results?
Delivering great video experiences on every device?
Video content integrated into the web experience?
Video technology integrated with marketing tools?
Internal teams struggling with organizing and managing large video libraries?
UNDERSTAND YOUR AUDIENCE
Best-performing videos
Most popular video landing pages
Most popular days to publish videos
UNDERSTAND YOUR VIDEOS
What is engaging?
Where can I make changes?
What should I do next time?
HIGH QUALITY VIDEO IS MORE IMPORTANT THAN EVER
20% of total online video consumption is mobile … it will be 40% in 2018
32% of brands identified mobile optimization and content marketing as their main goals
A branded video player is superior to a generic, unbranded one. Why? When video is branded with Youtube and/or some other company’s brand, it impacts credibility. You also cannot create rich, in-player experiences with the Youtube player.
Secondly, why a portal is so important. Why? Video portals significantly accelerate the effects of video. Portals done right increase engagement and conversion immensely. Look at ExactTarget.
THE SOLUTION MUST SCALE AS YOU GROW
Content management
User management
Strategy Resources
Support organization to help you at a moment’s notice
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!
Five things you should do immediately!
Video on homepage and landing page – has increased conversion by 300%!
Track the performance: shape marketing strategy and effectiveness!
Push videos to social channels to extend reach and drive visitors
Plug your video strategy into your workflow
Create a video portal plan – double time on site and conversion rates!