How Content Marketing Works
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Content Marketing gets a bad rap sometimes. Thats because many marketers fail to see it in the big picture. This slide is a condensed version of the content marketing pipeline on a macro scale to help marketers remember the value of great content for the user and for the SERP
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How Content Marketing Works
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- 3. click this icon to tweet information from each slide.
- 4. vs Create a great piece of content 1 1 Create a great piece of content with both conversion and seo objectives novice view the infographic
- 5. vs view the infographic Promote the content 2 Promote the content 2 novice
- 6. novice vs view the infographic 3 Adjust content based on audience and data feedback Sit back while viewers of your content convert into customers 3
- 7. vs view the infographic novice 4 Create more optimized content and repeat this process until you deliver something that does resonate Panic when you realize this isn’t happening 4
- 8. vs view the infographic novice People begin sharing your content on social media/building links 5 $ $ $ $ Start spending inordinate amounts of money to promote the content, hoping that the incoming traffic will convert 5
- 9. vs view the infographic novice A small handful of those people are larger influencers and help to amplify your reach Conversions from the 6 6 content still don’t happen
- 10. vs view the infographic novice You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! Because you’ve earned links and mentions from other sites, the overall authority of your site begins to rise 7
- 11. You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! vs view the infographic novice You now start to rank higher in search results for converting keywords because of that higher authority. 8
- 12. vs view the infographic novice You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers. 7 Content marketing is the worst! When someone (a completely different audience in some cases) has a need for your product or service, and types in a query on Google you show up and they convert. 9
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