1.
BrightLemon™ create
useful communities.

2.
Our online communities represent
over 1.35 million in 22 countries

3.
Top 10 tips
on securing funding

4.
Top 10 tips
on securing funding
for SMEs and Startups

5.
Fundamentals
• What is your product/service?
• Who will you sell to?
• How will you sell/market it?
• How will you deliver?

6.
What is your
product/service?
1.

7.
Product / Service
What is the value?
What makes you better?
Benefits not just features
1 minute pitch
1 sentence pitch

8.
Who will
you sell to?
2.

9.
Customer & Market
How big is the market?
What share are you aiming for?
Who is the customer? B2B? B2C?
Where do they shop?
How much do they spend
per project / per unit?

10.
How will
you sell it?
3.

11.
Sales & Marketing
Trade Shows,
Press, PR, Partners,
Channels, Affiliates
Direct Marketing
Online vs. Offline

12.
How will
you deliver?
4.

13.
Product / Service
Delivery
Distribution, Supply Chain
Resellers
Processes, Standards
Policies: Returns /Complaints

14.
Level Two
• Who else is doing this?
• What are your costs?
• What is your strategy?

15.
Who else is
doing this?
5.

16.
Competitor
Analysis
Direct
Indirect
Strategies (1-5)

17.
What are the
costs?
6.

18.
Costs
Fixed &
Variable
Production
Wages + NI +
Tax
Rent + Rates
VAT
Contingency

19.
What is your
strategy?
7.

20.
Strategy based on 1-6:
How are you different?
Is your product/service better?
Cheaper? Better quality?
Innovative?
Have you found a niche?

21.
Fine Tuning
• Key Documents
• Tailor the pitch
• Keep it simple

22.
Key Documents
8.

23.
Financial Statements
CashFlow, Profit & Loss
Balance Sheet
Break-even analysis
Base any projections
on fundamentals (1-7)

24.
Tailor
the pitch
9.

25.
Tailor pitch to
audience
Risk vs. Reward
Loan vs.Equity
Bank vs. Angel vs. VC vs. F.F.F.

26.
Keep it simple
Write it yourself
Be honest (to you)
10.

27.
Fundamentals
• What is your product/service?
• Who will you sell to?
• How will you sell/market it?
• How will you deliver?

28.
Level Two
• Who else is doing this?
• What are your costs?
• What is your strategy?

29.
Fine Tuning
• Key Documents
• Tailor the pitch
• Keep it simple

30.
Thank You!