2016 briefing event featuring Forrester Research. We present the key actions to help organisations connect more in 2016: both with their customers and across silos in their organisation.

1. www.brilliantnoise.com | @brilliantnoise
Brilliant Noise breakfast briefing
Connected
organisations in
2016
1st December 2015

2. Agenda
- Welcome
- About Brilliant Noise
- Connected customer marketing
- Martin Gill, Forrester: The Power of Co-creation
- Antony May!eld, Brilliant Noise: Signals for 2016
- Q&A - Martin, Antony, Belinda
- Check-out

3. A corporation is a living
organism; it has to
continue to shed its skin.
Methods have to change.
Focus has to change.
Values have to change. The
sum total of those changes
is transformation.
Andy Grove, former CEO of Intel

4. A corporation is a living
organism; it has to
continue to shed its skin.
Methods have to change.
Focus has to change.
Values have to change. The
sum total of those changes
is transformation.
Andy Grove, former CEO of Intel

5. The Great Stability.
The Great Disruption.

6. 1. Digital revolution.
2. Aging population.
3. Globalisation.
4. Urbanisation.
Four forces:
Source: No Ordinary Disruption, Dobbs, Manyika and Woetzel

7. The age of the customer.

8. Connected customer marketing
CUSTOMERS COMMUNICATIONS ORGANISATIONS

9. 2016: Connected customer marketing
Content operations
Vision & strategic narrative
Strategic pilots
Digital leadership and culture

10. The Power of Co-creation
Martin Gill, VP & Principal Analyst
@martinjohngill

11. Technology has democratized music.

12. 2013: The digital revolution is coming.

13. 2014: Learn to experiment and innovate.

14. You don’t need a digital strategy.

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Digitize your
business
strategy

16. This demands a new way of operating.

17. © 2015 Forrester Research, Inc. Reproduction Prohibited 17Source: www.heraldrecorder.org

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19. Co-creation is mandatory.
“Derek Trucks Band with Susan Tedeschi” by Xophersmith is licensed under CC by 3.0

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21. “Incomplete, impermanent and imperfect.”
—Stephanie Akkaoui Hughes
Source: www.freundevonfreunden.com/

22. “Assume you are building the wrong thing.”
—Daniel Ek
Source: www.portaldoholanda.comç

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27. Swisscom’s HCD team brings real
customers into key projects.

28. Creuna increases productivity through
co-creation.

29. The BBC has changed its contractual
terms to encourage innovation.

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Repair Elevate Optimize Differentiate
Culture
Organization
Technology
Metrics

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Digital drives business results.
Source: Forrester’s Global Business Technographics® Marketing Survey, 2015
The most digitally mature firms are almost 3 times as likely to demonstrate double digit revenue
growth as the least mature firms.
Differentiate
Repair

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33. Thank you
Martin Gill, VP & Principal Analyst

34. Digital transformation
challenges in 2016

35. Digital
marketing
development
stages.
Connected
organisation
Integrated
customer
comms
CX + content

36. Brilliant Noise
digital
maturity
index.

37. 2016: Connected customer marketing
Content (+ customer experience) operations
Vision & strategic narrative
Strategic pilots
Digital leadership and culture

38. Digital mindset.

40. First editions
of revolutions.

43. In fact, digital is […] a
cluster bomb blowing
apart who we are and how
our world is ordered… and
it is happening at an
almost unbelievable
speed.
Katherine Viner, Editor-in-Chief, The Guardian

44. Transformation is the only
response to disruption.

45. Two possible futures.

46. Centralised, controlled
ecosystems. Industrial internet.
GE ecosystem: http://goo.gl/lqcXSZ Coindesk
Stacked
Decentralised, open networks.
Blockchain-powered.
Distributed

47. A centralised
internet was
imagined
before.

48. A blockchain is quite
literally like a giant
spreadsheet…
Blockchain, Melanie Swan

49. …but more exciting.

50. 1.0 Currency
2.0 Contracts
3.0 Applications
Blockchain

51. If you like these…

52. You’ll love these…
I’ve got no
owner!

53. 1217 Magna Carta at the Bodleian Library.
Where will the
joint-venture
agreement for
the internet of
things hang in
800 years
time?

54. Disconnected initiatives.

55. How’s
the
tunnel
going?
Infrastructure

56. Picture caption, citation
Infrastructure Customer interface

57. Tear down the
silos

58. Developing
a digital
mindset

59. Vision gap - an OS problem?

60. Pilot and
scale.

61. Transformation in the
digital age begins with
leaders.

62. It is the individual,
operating at the peak of
his or her powers, who will
revive our organizations,
by reinventing both self
and them.
On Becoming a Leader, Warren Bennis

63. Sometimes
leaders need
to get out of
the way.
Christina Scott, CIO at the FT
http://goo.gl/8Qhm7b

64. Your culture
has challenges
beyond just
digital…

65. Revolutionaries,
counter-revolutionaries
and factions.

66. Unless I Hear Differently…

67. Unless I Hear Differently…

68. Thank you
www.brilliantnoise.com | @brilliantnoise