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Twitter 101: A Beginner's Guide

A beginner's guide to using Twitter for USA Benefits Group agents. Topics include the history of Twitter, Twitter terminology, setting up an account, creating a tweet, and best practices.

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Twitter 101: A Beginner's Guide

  1. 1. Twitter 101 A Beginner’s Guide By: USA Benefits Group
  2. 2. Topics 1 Twitter 101: A Beginner’s Guide History of Twitter 2 Twitter Terminology 3 Twitter & Business 4 Getting Started 5 Building an Audience 6 The Art of Tweeting 7 Best Practices
  3. 3. History of Twitter 1 Twitter 101: A Beginner’s Guide
  4. 4. Twitter 101: A Beginner’s Guide History of Twitter • Founded in 2006 • Text message service • Simplicity in mind • Initially called ‘twttr’ • Goal: Bring people closer to their interests
  5. 5. Twitter 101: A Beginner’s Guide History of Twitter Who is it for? 982 million accounts 230M daily active users Nearly every country in the world Over 35 languages 76% login via mobile devices 500 million tweets sent per day
  6. 6. Twitter 101: A Beginner’s Guide History of Twitter Why Twitter? • 140-character limit • Real-time • Ease of joining conversations • Search capabilities
  7. 7. Twitter Terminology 2 Twitter 101: A Beginner’s Guide
  8. 8. Twitterer/Tweeter: A user of Twitter Twitter 101: A Beginner’s Guide Terminology
  9. 9. Twitterer/Tweeter: A user of Twitter Handle Your username (@usabg) Twitter 101: A Beginner’s Guide Terminology
  10. 10. Twitterer/Tweeter: A user of Twitter Handle Your username (@usabg) Followers People who have followed you Follow/Unfollow Subscribing or unsubscribing to a Twitter account Twitter 101: A Beginner’s Guide Terminology
  11. 11. Twitterer/Tweeter: A user of Twitter Handle Your username (@usabg) Followers People who have followed you Follow/Unfollow Subscribing or unsubscribing to a Twitter account Tweet (verb): The act of posting on Twitter Twitter 101: A Beginner’s Guide Terminology
  12. 12. Handle Your username (@usabg) Tweet (verb): The act of posting on Twitter Twitter 101: A Beginner’s Guide Terminology Twitterer/Tweeter: Anatomy of a Tweet 1. Hashtag: any word beginning with the # sign, used to organize conversations 2. Mention: used to bring a Tweet to someone’s attention 3. @reply: respond to a Tweet 4. Retweet: share someone else’s tweet with your followers 5. Links: automatically shortened to 19 characters A user of Twitter Followers People who have followed you Follow/Unfollow Subscribing or unsubscribing to a Twitter account Tweet (noun): A message posted on Twitter
  13. 13. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM
  14. 14. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM Timeline A list of real-time tweets from the users you are following
  15. 15. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM Timeline A list of real-time tweets from the users you are following Notifications News about your Twitter account
  16. 16. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM Timeline A list of real-time tweets from the users you are following Notifications News about your Twitter account Discover What’s happening now, tailored to you
  17. 17. Twitter & Business 3 Twitter 101: A Beginner’s Guide
  18. 18. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Connect with current and potential customers o 49% of active users follow companies or brands o Twitter users are 3x more likely to follow brands than Facebook users
  19. 19. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Users want to hear from businesses o 67% of users are far more likely to buy from brands they follow on Twitter o 42% of Twitter users say they use Twitter to learn about products and services
  20. 20. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Build Your Brand o Stand out in the industry o Become an expert o Improve reputation o Showcase yourself
  21. 21. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Start right away! o Create an account o Follow o Listen o Tweet
  22. 22. Getting Started 4 Twitter 101: A Beginner’s Guide
  23. 23. Twitter 101: A Beginner’s Guide Getting Started Choosing a Handle • Personal – More one-to-one with people you know, not businesses. Share personal stories, thoughts, etc. • Business – Focus on connecting with other businesses and clients ONLY. • Both – Keep personal tweets “private.” Keep work tweets “professional.” • Combination – Put it all out there and let people unfollow you if they desire.
  24. 24. Twitter 101: A Beginner’s Guide Getting Started Sign up • twitter.com/signup • Follow the walkthrough • Add followers • Find people you know
  25. 25. Twitter 101: A Beginner’s Guide Getting Started Sign up • twitter.com/signup • Follow the walkthrough • Add followers • Find people you know • Upload picture • Fill in Bio
  26. 26. Twitter 101: A Beginner’s Guide Getting Started Sign up • Confirm Email Address • Add Cover Photo • Let others know you joined Twitter! • Add icon and link to email signature and website
  27. 27. Building an Audience 5 Twitter 101: A Beginner’s Guide
  28. 28. Twitter 101: A Beginner’s Guide Build an Audience Who to Follow • Friends/Family • Clients • Local Businesses • Carriers • Industry Leaders • Media Outlets
  29. 29. Twitter 101: A Beginner’s Guide Build an Audience Finding People • Import email contacts • search.twitter.com • Related hashtags/keywords • Local hashtags • Your name
  30. 30. Twitter 101: A Beginner’s Guide Build an Audience Finding People • Import email contacts • search.twitter.com • Related hashtags/keywords • Local hashtags • Your name • Add to Lists
  31. 31. Twitter 101: A Beginner’s Guide Build an Audience Finding People • Import email contacts • search.twitter.com • Related hashtags/keywords • Local hashtags • Your name • Add to Lists
  32. 32. The Art of Tweeting 6 Twitter 101: A Beginner’s Guide
  33. 33. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting
  34. 34. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting • Readable
  35. 35. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting • Readable • Compelling
  36. 36. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting • Readable • Compelling • Built to be retweeted
  37. 37. Best Practices 7 Twitter 101: A Beginner’s Guide
  38. 38. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First
  39. 39. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First • Be Yourself • Be Unique • Be Timely
  40. 40. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First • Be Yourself • Be Unique • Be Timely • Analytics
  41. 41. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First • Be Yourself • Be Unique • Be Timely • Analytics • Stay in the conversation
  42. 42. Twitter 101: A Beginner’s Guide Best Practices Resources • http://business.twitter.com • http://media.twitter.com • http://mashable.com/guidebook/twitter • http://moz.com/blog/category/social-media • https://library.hubspot.com/
  43. 43. Questions? Twitter 101: A Beginner’s Guide

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