This document discusses social media lessons learned from the TV show Friends. It analyzes the social media personalities and strategies of the main characters: Monica stresses engagement through contests and calls to action; Ross shows personality and shares interesting facts; Phoebe stands out through uniqueness and caring about others; Joey uses simple questions to generate feedback; Rachel keeps her page fresh and helpful; and Chandler combines humor, consistency, and variety. The overall lessons are to understand audiences, engage them actively, and connect through personality while providing value.

1. SOCIAL MEDIA LESSONS FROM FRIENDS
Britttany N. Bluford (Writing for a Cause)
www.BrittanynBluford.com
www.facebook.com/brittanynbluford
© October 2012 Brittany N. Bluford misswrite@brittanynbluford.com

2. MONICA GELLER
Bossy, competitive, and a perfectionist

3. LESSONS
Look at what your competitors are doing and do better.
Engage your audience with contests and trivia.
Don’t be afraid to tell your Facebook and Twitter
audience exactly what you want them to do.
Include a call to action with each post.
Example: “Like” if you love chocolate.
“Share” this picture to show your support.

4. ROSS GELLER
Geeky, awkward and good humored

5. LESSONS
Social media is not all about business.
Social media is fun.
Show your personality.
If you have an interesting fact, share it through a post.

6. PHOEBE BUFFAY
Eccentric, street smart, and caring

7. LESSON
Break through the social media noise by being
different.
Be aware of what’s happening outside of your
business.
Show your followers that you care by listening to
their needs and respond even if it’s not a service
you offer.

8. JOEYTRIBBIANI
“How you doing?”

9. LESSON
Take it from Joey and ask them “how are you
doing.”
Simple posts such as the examples below can give
you a lot of feedback.
What are your weekend plans?
Fill in the blank: I feel like _____ today.
Social media is two way communication and users
are ready to talk.

10. RACHEL GREEN
A girl’s best friend and a guy’s best girlfriend

11. Lesson
Be the social media page everyone likes and wants
to visit.
Keep your page and posts active, fresh,engaging
and fun.
Your audience’s lives should somehow be easier
because of the information you give out.

12. CHANDLER BING
Loyal, amusing, and flexible

13. LESSON
Connect with people who share your humor
and viewpoint.
Be consistent, but don’t be predictable.
Try a variety of posts each day.
Be loyal to your followers.

14. Britttany N. Bluford (Writing for a Cause)
www.BrittanynBluford.com
www.facebook.com/brittanynbluford
misswrite@brittanynbluford.com
© October 2012 Brittany N. Bluford