1.
2016 Media Kit

2.
About BSM
BSM provides a wide variety of cost-effective advertising
opportunities within professional and collegiate sporting
venues across the United States (MLB, MiLB, NFL, NHL
NBA, WNBA, MLS, NASCAR, USTA, NCAA and more).
Our unique business model has allowed us to be a to be
a ‘one stop shop’ for both national and hyper-targeted
regional campaigns. Brands and Ad Agencies choose
from cross-platform, digital out-of-home, social media,
mobile, and in-venue sponsorship programs.
© 2016 Branded Sports Media. All rights reserved. Branded Sports Media, Branded Sports Media Iogo and all other Branded Sports Media marks contained herein are
trademarks of Branded Sports Media and/or Branded Sports Media affiliated companies. All other marks contained herein are the property of their respective owners.
Branded Sports Media gives advertisers access to
top teams, leagues, venues, and athletes!

3.
Sports Marketing Made Simple
• Relationships already in place with leagues,
conferences, teams, schools, concessionaires,
talent agencies, athletes, technology partners,
media networks, tracks, stadiums, and arenas
• Custom and impactful campaigns that build
upon your brand objectives and target sports
fans before, during, and after the game
• Flexible/Turnkey National or Regional
Campaigns as simple as one single market
• Non-Official sponsors can enjoy extensive
exposure to fan base without committing to
team sponsorship
• Sponsors can leverage the influence of star
athletes, musicians, and celebrities without
high-cost endorsements

4.
We Simplify the Process
Strategy Creative Content
Execution Measurement
Brainstorm ideas that fit
brand objectives
Exposure of a sponsorship at
multiple venues with the
demand of only one
Full service team to help
campaign demands
We’ll take your logo and call-to-
action and deliver a consistent
message across all elements
Measure ROI and optimize future
campaigns with detailed metrics
and performance reports

5.
360° Exposure
Surround the fans with your brand!
BSM has built a
comprehensive
catalogue of assets,
providing the
opportunity to engage
sports fans with
meaningful game-day
experiences and amplify
their message beyond
the stadium.
Scoreboards
TVs
LED Ribbons
TVs
LED Ribbons
Sponsored
Events
Tabling &
Sampling
In-Game
Promotions

6.
Reach an Exclusive Audience
Loyal and passionate about their home team
Nielsen
58% 42%
MEN WOMEN
Are more loyal to
associated brands
More likely to try
brand’s products
More liklely to be
WOMinfluencers

7.
Target Upscale consumers
Who are affluent, well educated, decision makers
Nielsen
Well-educated affluent
home owners
HHI over $100,000
160
144College/grad degree+
159Own a home over $500,000
Families with children
144
1+ kids in the household
116Have teens in home
213
Took 10+ domestic over
the past year and stayed in
top hotels
173
Took 5+ foreign trios in the
past 5 years
Travels frequently for
business or pleasure
171
Households primary decision
maker for insurance
Decision makers at
work or home
155
Household’s sole decision
maker for household purchases

8.
National Footprint & Year Round Exposure
Focused in top media markets with flexibility to target any season

9.
Ambient Media
© 2016 Branded Sports Media. All rights reserved. Branded Sports Media, Branded Sports Media Iogo and all other Branded Sports Media marks contained herein are
trademarks of Branded Sports Media and/or Branded Sports Media affiliated companies. All other marks contained herein are the property of their respective owners.

10.
Concession Products
Branded Sports Media (BSM) produces sponsored
food and beverage products that capture fan interest
and encourage brand engagement.
© 2016 Branded Sports Media. All rights reserved. Branded Sports Media, Branded Sports Media Iogo and all other Branded Sports Media marks contained herein are
trademarks of Branded Sports Media and/or Branded Sports Media affiliated companies. All other marks contained herein are the property of their respective owners.

11.
Why BRANDed Trays?
*One-on-one fan interaction for 20+ minutes!
67% of fans stated that the tray added value to their game day
experience by making it easier to carry the food they purchased
compared to the concessionaire supplied trays. In addition, 63%
declared it was “a good way for brands to promote themselves”
with more than half saying the tray was “more likely to grab their
attention and be noticed” than other in-venue advertising.
Exclusive sponsored food and beverage tray at venues
Engagement & Interaction
• Coupons (tear-off or mobile), product samples, etc., that drive
fans to retail locations for current or new product introductions
• Text-To-Win contests, sweepstakes, “Scratch-Off”,etc., that
engage fans at the game and drive fans to sponsor’s Web site for
further exposure to the brand messaging
• Mobile/television/internet assets distribution - QR Cod=e
technology used to attract and engage fans through their mobile
devices at the game (and can remain on the device), while
collecting valuable fan data
* Source SRi Research (Sponsorship Research International)

12.
Why BRANDed Trays?
*15% greater net awareness than in stadium signage
*475% greater awareness than in-game promotions
*53% more effective in generating awareness than outfield signage
*136% increase in brand awareness
*Each Fan receives an average of 13.8 Impressions during the course of
the game*
360° digital and Social program components that reach beyond
stadium
* Source SRi Research (Sponsorship Research International)
Thousands of mini-billboards stacked at the concessions stands and carried
throughout venue, providing extensive brand/logo exposure
Big League Brand Exposure

13.
Why BSM Souvenir Cups?
They are Souvenirs!
Fans bring souvenir cups home to reuse them for drinks,
storage, and other purposes, and they are reminded of
your brand again and again. Higher volumes lead to
higher impressions.
People actively seek out these cups if they have
compelling content, imagery, or promotions. A variety of
special effects are available to enhance the design.
They are Affordable.
Incremental spend = incremental impressions.
They are Effective.
They are Attractive.
BSM has industry-leading high definition printing options (7 colors: CMYK plus 3
PMS colors; in a flexographic manner) that you can truly get creative with.

14.
Add some extra “Wow” factor with HD printing and more!
Glow in the Dark
Color Changing Ink
Fun Labels
Snack & Sip LidIML (In-Mold Labeling)
Crave Cup Color Change Plastic
High Definition PrintPearlescent/Metallic Tinted Color
Colored Lids

15.
Activating Sponsorships
BRANDedTRAY’s integrated marketing triple play
Step 1. In The Game Step 2. Web & Social Contests Step 3. ROI Measurement
Your brand lands right in
fans’ laps with
BRANDedTRAY. But
your offer reaches far
beyond the stadium.
Drive traffic to digital
properties to capture users
and increase brand exposure
through social media.
We provide insight into
campaign effectiveness and
measure the impact of your
digital promotions with
BRANDedTRAY

16.
Step 1: In The Game
New Physical Tray Designs
• Clear calls to action leads to better conversion rates
• Clean, eye-catching design with a clear intention
• Promotions specific to the event, not generic

17.
Step 1: In The Game
Using QR codes on the tray for instant traffic

18.
Step 1: In the Game
BSM has several available “on cup” options to engage fans and activate promos:
1.Peel and Win- this is a label that we can attach to the cup you choose. (ex. McDonalds Monopoly)
2.Digital Game label- this is a unique code that we can print on cups (ex. Slurpee codes)
3.QR Codes - link you to a website or social media promotion when scanned with a smart phone.
4.Text-to-Win & Text-to-Donate
5.Vanity URLs for Social Media Contest Pages, Landing Pages or Microsites
Peel and Win Digital Game Model QR Codes

19.
Step 2: Digital Campaigns
Amplify your offer and entice visitors to leave you
their contact information. We employ the latest
techniques in marketing, design, and web technology
to convert more fans into paid users.
Landing pages also act as a “bridge” between tray
CTAs (calls to action) and any promotions potentially
“disallowed” inside stadium by team or league
regulations.
Conversion optimizing landing pages
*BRANDedTRAY Digital can provide custom
development services to pass content registrant
information via webhook or RESTful web service layer
directly to Impractical Jokers Rewards to streamline
user activation. Sweepstakes landing pages can be
A/B tested and optimized.
Thank You page spreads awareness outside
stadium with social sharing.

20.
Step 2: Social Media Promotions
Extend your offer beyond the stadium to friends of friends for a truly viral campaign!
Leverage the power of the largest social network on the Internet — Facebook. Increase engagement, get more page likes,
and convert fans to active users through sweepstakes, contests, giveaways, and other exciting promotions.

21.
Step 3: ROI Measurement & Analysis
Measure the ROI of the tray in one dashboard
• Test ROI on promotions and see which
perform better than others
• Run reports on any data points
and compare campaigns against one
another
• Collect emails and any other data that
you request of fans
• Measure conversion rates, click-through
rates, drop-offs, and more

22.
Digital Signage

23.
Digital Signage
110+ million viewers annually!
• 200 sports properties and a digital network of
over 20,000 screens across professional and
minor league sports.
• Run reports on any data points and compare
campaigns against one another
• 20,000+ digital screens reaching over 110
million viewers through a national footprint of
200 professional and minor league sports
properties!

24.
Digital TV Network

25.
A Network Designed to Engage
Reaching fans where they dwell

26.
High-Impact Video and Animated Banners
Our network is designed to reach an exclusive segment of fans alongside the telecast of game-day action.
Commercial spots play a minimum of 15x, allowing creative to be :15, :30, or :60 (seconds).
:15 rich-media ad
banners run adjacent
to the game with a
minimum of 40x per
event.

27.
Make an Impact
By capturing the attention of fans at the game
Nielsen
210
MIN
Average time spent at the stadium per event
20
MIL
Unique visitors per regular season
37.7
MIN
85%
95%
Average time spent in front of TV screen
per game
Of sports fans notice TV Ads
Of them remember watching

28.
Combine the power of traditional TV with the benefits of location-
based media. All screens play one feed, offering the sponsor a
road block throughout concourses, bars, restaurants, and suites.

29.
A Comprehensive Roster of Partners
Featuring iconic teams & venues

30.
Additional
Opportunities

31.
Our Professional Sports Media Assets
Scoreboards LED Displays Digital Player
Mentions
Tabling &
Sampling
Branded Trays In-venue
Signage
Mobile Sponsored
Events
In-game
Promotions

32.
Scoreboards

33.
LED Displays

34.
In-game
Promotions

35.
Tabling &
Sampling

36.
Sponsored
Events

37.
Digital

38.
Mobile

39.
In-venue
Signage

40.
Branded Trays

41.
Player
Mentions

42.
Fan Engagement Platform
• Our mobile fan engagement platform leverages
Bluetooth/Wifi/Geo-fences to deliver the right content to
the right person at the right time.
• Fans tailgating, during the game, and after the event
is long over can be engaged with premium video,
gamification, and augmented reality experiences to
influence decisions.
• We can get the beacons deployed quickly in most any
stadium/arena as a Qualcom/Gimball Preferred Partner.

43.
For more information, please visit
www.Brandedsportsmedia.com
www.Brandedsportsmedia.com/game-on
Chris Errato
Main: 888.718.4287
Local: 203.780.8003 Ext: 701
cerrato@brandedsportsmedia.com
Thanks