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Agri business marketing forum mda

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Agri business marketing forum mda

  1. 1. PROMOTING MISSOURI PRODUCTS Tristan Asbury, Melissa Miller & Kayla Otto Marketing Specialists Missouri Department of Agriculture
  2. 2. AGRICULTURE BUSINESS DEVELOPMENT
  3. 3. WHO WE ARE… Ò Agriculture Business Development (ABD) É AgriMissouri É Market News É Missouri Agricultural & Small Business Development Authority (MASBDA) É International Marketing Ð 4 Marketing Specialists Ð 2 Development Coordinators
  4. 4. WHAT WE DO… Ò  Export Consultation Ò  Export Documentation Ò  Memberships/Partnerships Ò  Trade Shows Ò  Trade Missions Ò  Trade Leads Ò  Foreign Trade Offices
  5. 5. FOREIGN TRADE OFFICES
  6. 6. FORESTRY INDUSTRY Ò  15.4 million acres É  1/3 of Missouri Ò  $7.3 billion industry Ò  388 Sawmills Ò  6 Cooperages Ò  Largest producer: É  Walnut É  White oak staves É  Wood pallets É  Charcoal
  7. 7. FORESTRY PRODUCTS Ò  Forest products rank #5 in ag exports É  $169 million Ò  Top Exports: É  Hardwood Lumber É  Wooden Casks É  Hardwood Logs É  Oak Lumber É  Ties Ò  Top Export Partners: É  China É  Canada É  Mexico É  Japan É  Germany
  8. 8. HARDWOODS/SOFTWOODS HARDWOODS: SOFTWOODS: Ò  Ash Ò  Cherry Ò  Cottonwood Ò  Hickory Ò  Hard Maple Ò  Soft Maple Ò  Red Oak Ò  White Oak Ò  Yellow Poplar Ò  Black Walnut Ò  Red Cedar Ò  Yellow Pine
  9. 9. MEMBERSHIPS/FUNDING Ò  Missouri Forest Products Association (MFPA) Ò  Hardwood States Export Group (HSEG) Ò  American Hardwood Export Council (AHEC) Ò  Softwood Export Council (SEC) É Funding available
  10. 10. FOOD/BEVERAGE INDUSTRY Ò  Product Areas É Food Ingredients É Beverages É Processed/Prepared Foods É Snack Foods É Wine & Craft Beer Ò  Food Export Midwest Ò  Wine & Grape Board
  11. 11. FOOD/BEVERAGE EXPORTS Ò  Prepared foods rank #3 in ag exports É  $263 million Ò  Wine & Craft Beer rank #10 in ag exports É  $90 million Ò  Top Exports: É  Prepared Foods É  Wine & Beer É  Condiments & Sauces É  Vegetable Oil NESOI É  Non-Alcoholic Beverages (juices, coffee, tea, etc) Ò  Top Export Partners: É  Canada É  Mexico É  United Kingdom É  China É  Philippines
  12. 12. GRAIN INDUSTRY Ò  Product Areas É  Corn É  Rice É  Soybeans É  Wheat É  Cotton É  Oil Seeds É  Other Grains Ò  Rice – 4th É  14 million cwt Ò  Soybeans – 6th É  260 million bushels Ò  Corn – 7th É  628 million bushels Ò  Cotton – 8th É  570,000 bales
  13. 13. GRAIN EXPORTS Ò  Soybean meal ranks #2 in ag exports É  $276 million Ò  Feeds & fodders rank #4 in ag exports É  $186 million Ò  Corn ranks #6 in ag exports É  $167 million Ò  Soybeans ranks #7 in ag exports É  $161 million Ò  Distillers grains rank #8 in ag exports É  $104 million
  14. 14. LIVESTOCK INDUSTRY •  Beef Cattle •  Dairy Cattle •  Horses, Donkeys, Mules •  Pigs •  Sheep •  Goats •  Poultry (chicken & turkey) •  Rabbits •  Aquaculture •  Exotics (llamas, alpacas, bison, elk) •  Genetics
  15. 15. LIVESTOCK INVENTORY & EXPORTS Ò  Inventory É 2nd in Beef Cows (1.8 million head) É 7th in Hogs (2.35 million head) É 5th in Turkeys (16 million head) É 9th in Broilers (46.8 million head) Ò  Exports: É Beef & Beef Products ($7.4 million) É Pork & Pork Products ($236 million) É Poultry Meat & Products Ex. Eggs ($7.2 million)
  16. 16. U.S. LIVESTOCK GENETIC EXPORT, INC. Ò  Foreign Market Development Program (FMD) Ò  Market Access Program (MAP) Ò  Quality Samples Program (QSP) Ò  Cochran Fellowship Program Ò  Emerging Market Program (EMP) Ò  http://www.uslge.org/
  17. 17. WHY GO INTERNATIONAL? Ò Increase sales & profit Ò Resource procurement Ò Economic factors Ò Growth
  18. 18. TOPICS OF INTEREST
  19. 19. COMMODITY TRENDS Ò  Domestic market is exceptional Ò  Strong U.S. dollar Ò  High prices continue Ò  Changing diets Ò  Growth in beverage industry Ò  Livestock outlook positive Ò  Genetics exports
  20. 20. KEEP AN EYE ON… Ò Trade Promotion Authority (TPA) Ò Trans Pacific Partnership (TPP) Ò West Coast Port Situation Ò Country of Origin Labeling (COOL) Ò Canada’s BSE problem Ò Hardwood Checkoff Ò Cuba
  21. 21. UPCOMING EVENTS Ò  Dubai Wood Show É April 14-16, 2015 É Dubai, UAE Ò  Beef Australia Expo É May 4-9, 2015 É Rockhampton, Australia Ò  Taipei International Food Show É June 24-27, 2015 É Taipei, Taiwan Ò  Sylva Wood Expo É June 29-July 1, 2015 É Shanghai, China
  22. 22. THANK YOU! Connecting producers to consumers and consumers to agriculture. Tristan Asbury Marketing Specialist – Food Products & Beverages Tristan.asbury@mda.mo.gov (573) 751-5611 Melissa Miller Marketing Specialist – Livestock Melissa.miller@mda.mo.gov (573) 751-5613 Kayla Otto Marketing Specialist – Forestry Products Kayla.otto@mda.mo.gov (573) 751-7213 Brenda Siegler Marketing Specialist – Grains Brenda.siegler@mda.mo.gov (573) 522-9560

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