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Brooke's presenation at the CTCEF 2009 Conference, October 6, 2009
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Social Media Ctcef Conference 2009 Updated
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6.
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19.
24.
25.
26.
Allows you to
attract more traffic to your website
27.
Videos can easily
be posted on website or as a link within an eBlast or eNewsletter
28.
FREE service to
increase your visibility
29.
30.
33.
34.
35.
36.
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38.
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40.
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UPDATE often
42.
Start Conversations
43.
44.
Provide Clear FR
Goals
45.
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48.
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50.
51.
52.
55.
56.
58.
63.
64.
65.
List organizations you
are affiliated with
66.
Create and join
Groups –Create a group for your education foundation!
67.
Grow your list
of connections through the “people you may know” suggestions
68.
Recommend other people/organizations
and have others recommend you!
69.
70.
71.
72.
73.
78.
79.
80.
81.
The three most
important factors in effective email list-building are:
82.
Where and how
you acquire the addresses
83.
How you welcome
each new subscriber
84.
How you manage
the relationship after the opt-in
85.
86.
87.
88.
89.
90.
91.
92.
Include compelling call
to action in the first 15-25 characters of your subject line
93.
Avoid “top heavy”
images in the design
94.
95.
More comfortable online
96.
Busy, satisfies interests
on own schedule
97.
Expects immediate feedback
98.
Demands information on
progress/stewardship
99.
100.
101.
Editor's Notes
Where have we come in 10 years?It used to be a one-way electronic “brochure” of information. Now, it’s engaging people, influencing action, etc.
Umass and Dartmouth joint study of the 200 largest charities in the US
Universtiy of Massachusetts and Dartmouth study of the top 200 npo’s
Scott Harrison – 5 yrs. Ago owned a nightclub in Manhattan
This is why your E-mail list MUST be connected to a database. Otherwise, the segmentation opportunity is not there
To audience: Has anyone here ever tested a mass e-mail on your PDA’s or handheld devices?
THE RULES STILL DO APPLY--- ALL ABOUT RELATIONSHIPS CAR WASH EXAMPLE
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