SlideShare a Scribd company logo
1 of 82
Download to read offline
Technology & Fundraising: How to Leverage Social Media to Increase Your Organization’s Overall Visibility and Fundraising,[object Object],Brooke Csukas ,[object Object],Account Executive, eTapestry Division of Blackbaud,[object Object],October 6, 2009,[object Object]
What do you check first after lunch?,[object Object],How many have:,[object Object],cell phone     b. email account   c. Facebook/LinkIn/My Space account       d.  Twitter  account   e.  Your own blog or podcast,[object Object],What is your Home Page on the Internet?,[object Object],Search engine (ie Yahoo/Google)  b. “my page” on a search engine  c.  Facebook  d. NPO/Corp page   e. Giving Institute         f .  Other application,[object Object],Do any of your education foundations want to tap into the Web?,[object Object],A Quick Survey…,[object Object]
The Rise in Internet Use,[object Object],Website Optimization,[object Object],What is Social Media & How to Use it Effectively,[object Object],YouTube ,[object Object],Facebook,[object Object],What are the different aspects of Facebook (ie: pages vs. groups),[object Object],Twitter,[object Object],Flickr, Podcasts, Message Boards, Blogs,[object Object],Personal/Viral Fundraising,[object Object],Pulling it All Together + Real Life Examples,[object Object],AGENDA,[object Object]
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
The Rules Still Apply,[object Object],(It’s all about relationships…not technology),[object Object]
Web Site Optimization…,[object Object],If Relationships are Built on Communications . . . ,[object Object],Basic Parameters are Driven by Common Sense ,[object Object],A Few Key Changes can Make a Huge Difference  ,[object Object],Leverage Partners who KNOW the Non Profit Sector,[object Object]
Web Site Optimization: Be Like Martha or Oprah,[object Object],Both are masters @ Multi-Channel Marketing,[object Object]
Social Media  Ctcef Conference 2009  Updated
Web Site Optimization:,[object Object],Before, After, and After!,[object Object]
Keys to Building a Successful Web Site,[object Object],1. Learn from your content,[object Object],(Start with Google Analytics to see how many unique visitors you have, how they found you, what they viewed, where they stayed the longest, and what content produced actions.) ,[object Object],2. Make your content easy to consume,[object Object],(Always offer RSS feeds in addition to various subscribe options.  Make sure they are easy to find and use.) ,[object Object],3. Make your content ever changing,[object Object],(Be brave enough to blog, show responses, share viewpoints, and utilize forums.   New information needs to be added daily or weekly by you and your community.   Why do you think millions go to Facebook or Twitter by the minute.) ,[object Object],4. Make your site easy to find,[object Object],(Every NPO and those serving NPO’s should have a social web presence.   Facebook, MySpace, LinkedIn, YouTube, Twitter and Flickr are your outposts linking back to the web site hub!),[object Object]
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Top Ten Traffic Sources ,[object Object]
Social Media  Ctcef Conference 2009  Updated
Google Grant/Sponsored Links—How to increase your web presence/visibility,[object Object]
They’re at your website, now what do they do?,[object Object],Can they engage?,[object Object],Can they add content? (Web 2.0),[object Object],Can they give or volunteer?,[object Object],Your goal – to get something from them!,[object Object]
Keep it simple & Make Integration a Focus,[object Object],Social Media,[object Object],Website,[object Object],Constituent,[object Object],Use Email,[object Object],Gather Information,[object Object],Database,[object Object],Database,[object Object]
What is Social Media??,[object Object],Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.,[object Object],Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. ,[object Object],Source: Wikipedia, 2009.,[object Object]
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Food for Thought….,[object Object],   Top 5 Most Visited Websites in the United States:,[object Object],Facebook is #3 ,[object Object],YouTube is #4,[object Object],MySpace is #5,[object Object],(Twitter is #14),[object Object],Source:,[object Object],http://www.alexa.com/topsites/countries/US,[object Object]
[object Object]
Allows you to attract more traffic to your website
Videos can easily be posted on website or as a link within an eBlast or eNewsletter
FREE service to increase your visibility
Growing in popularity and becoming more accepted in the NP world as a method for reaching constituentsYouTube!,[object Object]
April 2009 Data comScore Video Metrix Service,[object Object],78.6% of total U.S. Internet audience viewed online video. ,[object Object],Average video viewer watched 385 minutes of video, or 6.4 hours ,[object Object],107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer) ,[object Object],The duration of the average online video was 3.5 minutes,[object Object]
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Real Life Example….,[object Object],Dec 11:,[object Object],Subject line: ,[object Object],Urgent Appeal: Your gift to CRS is vitally important!,[object Object],Straight Appeal ,[object Object],Static donation form,[object Object],Raised $112k,[object Object],View the donation form,[object Object],Source: Laura Durington: CRS Social Media Presentation-AFP Maryland, 2009 ,[object Object]
YEAR-END 2008,[object Object],Dec 29:,[object Object],Subject line: ,[object Object],Only 48 hours left to make a tax-deductible gift!,[object Object],Added “hotspot” text,[object Object],Added video message from our president (that plays right on the donation form),[object Object],Added a strong pull-quote,[object Object],Raised $112k,[object Object],Watch the video,[object Object],Source: Laura Durington: CRS Social Media Presentation-AFP Maryland, 2009,[object Object]
YEAR-END 2008,[object Object],Dec 31:,[object Object],Subject line: ,[object Object],Final Deadline: Last chance to make a tax-deductible gift,[object Object],New “hotspot” text,[object Object],Kept video message from our president,[object Object],New pull quote,[object Object],Raised $119k,[object Object],Watch the video,[object Object],Source: Laura Durington: CRS Social Media Presentation-AFP Maryland, 2009,[object Object]
The Results…,[object Object],Was CRS’s most successful online fundraising campaign to date (non-emergency). ,[object Object],Three e-mail messages in this campaign (based on a direct mail piece),[object Object],Banner ads used on website,[object Object],Posts on social networking sites advertising campaign  ,[object Object],Coordination with Google AdWords,[object Object],This campaign raised $594k online.  ,[object Object],Source: Laura Durington: CRS Social Media Presentation-AFP Maryland, 2009,[object Object]
“SHOP” Others,[object Object],Identify a few constituents who would like to share their story with others & record a few different testimonials each year,[object Object],Integrate with your website and eNewsletter blasts ,[object Object],Get Creative!!,[object Object],YouTube Takeaways…,[object Object]
What is Facebook??,[object Object],A FREE, online social networking site that connects people through online communities,[object Object],Facebook started out as a service for university students but now almost one third of its global audience is aged 35-49 years of age and almost one quarter is over 50 years old.,[object Object],Non profits can use Facebook to:,[object Object],Connect,[object Object],With supporters,[object Object],With other organizations,[object Object],Brand,[object Object],Build trust through exposure,[object Object],Share your story ,[object Object],Pictures,[object Object],Stories,[object Object],Fundraise ,[object Object],Promote events,[object Object],Find supporters/donors,[object Object],FACEBOOK,[object Object]
FACEBOOK Users,[object Object]
Personal Page= Your Organization’s Official Page on FB,[object Object],Facebook Pages	,[object Object],TIPS:,[object Object],[object Object]
UPDATE often
Start Conversations
Brand your page,[object Object]
Provide Clear FR Goals
Give Supporters Updates on your Progress,[object Object],[object Object]
Real Life Application,[object Object],The Nature Conservency’s “Lil Green Patch” Case Study,[object Object],Built a cause page on FB to attract users to support the Adopt an Acre program to conserve rainforests in Costa Rica & fight global warming,[object Object],20K new cause members and $33K in support since Feb 2008,[object Object],These results will most likely NOT be the case for your organization…,[object Object],HOWEVER, creating an online, Facebook presence will not hurt ,[object Object],Creating a group of fans/people that advocate for your cause WILL increase your giving and support,[object Object],POST YOUR ONLINE GIVING PAGE LINK ANYWHERE YOU CAN ON FACEBOOK,[object Object],Determine the type of page you want to create, and how you’ll tackle making sure it’s constantly updated. Best advice, rotate between a few people probably weekly. (Or in conjunction with events, education sessions, etc),[object Object],Facebook Takeaways…,[object Object]
What is Twitter?? ,[object Object],Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?,[object Object],Compete.com numbers show that roughly 2.5 million people visit Twitter.com each month. Just as a comparison, Facebook receives about 41 million unique visitors per month. ,[object Object],Often times referred to as a “micro-blog” (140 characters or less) where entries are “TWEETS”,[object Object],A service that is QUICKLY gaining momemtum!,[object Object],But NTEN (the Nonprofit Technology Network) reminds us that Twitter isn’t the point. Relationships are the point. Relationships are always the point. The most basic of fundraising secrets is that people give to people. Twitter is simply one more tool to help people connect with each other.  ,[object Object],**Can your nonprofit afford to not explore all the tools available?** ,[object Object],TWITTER—Stupid or Worth a Second Look?,[object Object]
We’re all familiar with the iPhone and the popular apps that are the new craze, right?  Twitter’s got ‘em too!,[object Object]
TweetDeck is a must for any community manager, marketer or researcher tracking important and relevant conversations on Twitter. It's an Adobe Air desktop application that enables users to split their main feed (All Tweets) into topic or group specific columns allowing the tracking of a broader overview of tweets based on keywords or groups of people.,[object Object],TwitterFeed connects your blog to Twitter and automatically feeds posts into the timeline with each new update.,[object Object],Whoshouldifollow.com makes it easy to find relevant, like-minded friends as well as friends of friends based on keyword and validated networks.,[object Object],Twubble can help expand your Twitter network. It searches your friend graph and introduces and recommends new people who you may want to follow.,[object Object],Twellow, a service of WebProNews, is an exceptional service for finding people who matter to your business or industry, by category. You can search keywords or browser through common categories to find the voices you deem as worthy following and/or connecting with on Twitter or other social networks. You can also claim your Twitter ID to further customize your individual profile with a short bio, extended bio, links to other profiles popular social networks such Facebook, LinkedIn, Delicious, Flickr, FriendFeed, etc.,[object Object],A few apps to take a look at as you get started,[object Object]
Don’t get overwhelmed—there is a lot of information to sift through in the beginning as you learn how to use it effectively,[object Object],Don’t be afraid to try it and start connecting with other like organizations—You’ll be surprised how fast your followers grow,[object Object],“Tweet” regularly—assign someone this responsibility each week,[object Object],Use Twitter to reach out to your constituents as a way to get information in front of people—whether that be about your organization as a whole or to inform them of the need for support, or to celebrate how well things are going ,[object Object],Takeaways from Twitter…,[object Object]
Real Life Story via the “New York Times”…,[object Object]
“Web Site Story Continued”,[object Object],Gift for Promotion,[object Object],charity: water,[object Object],  * 11 Employees,[object Object],  * 500,000 Followers ,[object Object],     on Twitter,[object Object],  * 500 Donors Cover,[object Object],	all Admin Costs,[object Object],  * Donors can Locate,[object Object],	Their Well on Web,[object Object],	via Google Earth,[object Object],*  Raised $965,000,[object Object],	via Sept. Birthdays,[object Object]
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
charity: water,[object Object],Was the $250,000 raised via Twitter the key fact?,[object Object],Was the $975,000 raised from Sept. birthdays the key fact?,[object Object],Is the way they have harnessed web/video technology the key?,[object Object],How about how they show impact via Google Earth? ,[object Object],Communicating daily w/ 500,000+ followers!,[object Object]
Flickr—Photo Sharing Application,[object Object],Podcasts—Short recordings about a variety of topics that can be purchased, downloaded for free, or posted on web page,[object Object],Message Boards—A segment of a website that hosts an open discussion amongst users,[object Object],Blogs—A portion of a website (or a separate entity altogether like Twitter) in which an author posts discussion topics or information to be shared with followers,[object Object],Personal Blogs=Online ‘Diary’,[object Object],Organizational blogs=Information sharing/News Updates,[object Object],Linked In – networking tool to connect people, organizations,[object Object],Flickr, Podcasts, Message Boards, Blogs,[object Object]
Social Media  Ctcef Conference 2009  Updated
 ,[object Object]
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
The Power of Twitter,[object Object]
Linked In – networking tool for individuals or groups,[object Object],[object Object]
List organizations you are affiliated with
Create and join Groups –Create a group for your education foundation!
Grow your list of connections through the “people you may know” suggestions
Recommend other people/organizations and have others recommend you!
Can supply link to your education foundation website!!!!!!,[object Object]
Personal Fundraising,[object Object],Source: Kintera,[object Object]
Average volunteer sends over 30 emails,[object Object],One in four emails sent by a volunteer results in a donation,[object Object],Average online event gift is $59 which is a 50% increase over the average off-line gift,[object Object],Many volunteers reach their stated FR Goal!,[object Object],Personal Fundraising results are typically pretty impressive. Take a look…,[object Object]
Where does the information go? ,[object Object],How do you track all of the information you know about a donor? ,[object Object],Can you store their interests, historical conversations, and all contact points in one location?,[object Object],Is your institutional memory protected? ,[object Object],What are the benefits to combining all this information into one location?,[object Object]
Some Thoughts to Ponder on Social Networks,[object Object],“My own "ah ha!" moment came recently on my birthday. In my personal email account, I found 33 notifications from Facebook that friends had left birthday greetings on my Facebook page, but only two regular emails with birthday greetings.”         (54 yr old male),[object Object],“Most interactions now come from my social networks. Not only do my birthday greetings come via Facebook and Twitter, but almost all of them were made where other people could see them. Those public greetings prompted several others to add their own.” (52 yr old female),[object Object],“Email messaging — the main tool of most nonprofits for "push" marketing — will need to meet a higher and higher bar in terms of relevance, or it will be increasingly ignored.”  (61 yr old male),[object Object],Kevin Mannion, On-Line Publishing, February , 2009,[object Object]
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Social Media  Ctcef Conference 2009  Updated
Write a blog post,[object Object],Share stories w/ friends,[object Object],Follow Charities on Social Networks,[object Object],Support Causes on Awareness Hubs (ie. Change.org),[object Object],Find Volunteer Opportunities,[object Object],Embed a Widget on your site (to collect $$ through social network),[object Object],Organize a Tweetup,[object Object],Express yourself using a video,[object Object],Sign or start a petition,[object Object],Organize an online event (form fundraising drives/eCommerce),[object Object],Source: Mashable:The Social Media Guide (http://mashable.com/2009/07/14/support-charity-sosg/),[object Object],10 Ways to Support Charity Through Social Media(from a donor or board member perspective),[object Object]
Social Networks: Hints for Success,[object Object],It is not FREE, resources are required ,[object Object],Being present is not enough, engage,[object Object],Be authentic, otherwise you will be exposed fast,[object Object],Integrate, don’t imitate other mediums,[object Object],Endorsements matter, think forwarded emails!,[object Object],Measure ,[object Object],Have something to say, must be regular or it dies fast,[object Object],Stephanie Miller, Email Insider, 2009,[object Object]
No Email List? No Problem… ,[object Object],[object Object]
The three most important factors in effective email list-building are:
Where and how you acquire the addresses

More Related Content

What's hot

GovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your CityGovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your CityGovLoop
 
Introduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsIntroduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsAfricanCommonsProject
 
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...mikekierce
 
Facebook Presentation for ACIS Workshop
Facebook Presentation for ACIS Workshop Facebook Presentation for ACIS Workshop
Facebook Presentation for ACIS Workshop edSocialMedia
 
Social Media Training: Advanced practice bootcamp
Social Media Training: Advanced practice bootcampSocial Media Training: Advanced practice bootcamp
Social Media Training: Advanced practice bootcampSally Falkow
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsPrimal Media
 
What social media can do for you
What social media can do for youWhat social media can do for you
What social media can do for youblatham22
 
Social Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder EngagementSocial Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder EngagementifPeople
 
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicateSocial Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicateFarra Trompeter, Big Duck
 
Guide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGuide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGetEvangelized
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp720strategies
 
Presentation On Twitter Facebook
Presentation On Twitter FacebookPresentation On Twitter Facebook
Presentation On Twitter Facebookshellymahendru
 
Cipd social networking Aug 2010
Cipd social networking Aug 2010Cipd social networking Aug 2010
Cipd social networking Aug 2010Media Matters
 
Internet Marketing Now: New Tools and Trends
Internet Marketing Now:  New Tools and TrendsInternet Marketing Now:  New Tools and Trends
Internet Marketing Now: New Tools and TrendsSusby Digital
 

What's hot (20)

GovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your CityGovLoop Guide - Social Media In Your City
GovLoop Guide - Social Media In Your City
 
Introduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsIntroduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOs
 
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
 
Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010
 
Facebook Presentation for ACIS Workshop
Facebook Presentation for ACIS Workshop Facebook Presentation for ACIS Workshop
Facebook Presentation for ACIS Workshop
 
Social Media Training: Advanced practice bootcamp
Social Media Training: Advanced practice bootcampSocial Media Training: Advanced practice bootcamp
Social Media Training: Advanced practice bootcamp
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
What social media can do for you
What social media can do for youWhat social media can do for you
What social media can do for you
 
Social Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder EngagementSocial Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder Engagement
 
Social Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicateSocial Media: transforming the way nonprofits communicate
Social Media: transforming the way nonprofits communicate
 
Guide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGuide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar Jha
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 
Facebook marketing
Facebook marketingFacebook marketing
Facebook marketing
 
Ne City Soc Media 101
Ne City Soc Media 101Ne City Soc Media 101
Ne City Soc Media 101
 
Presentation On Twitter Facebook
Presentation On Twitter FacebookPresentation On Twitter Facebook
Presentation On Twitter Facebook
 
Social Media and Hospice
Social Media and HospiceSocial Media and Hospice
Social Media and Hospice
 
Cipd social networking Aug 2010
Cipd social networking Aug 2010Cipd social networking Aug 2010
Cipd social networking Aug 2010
 
Social networking ppt
Social networking pptSocial networking ppt
Social networking ppt
 
My Web20
My Web20My Web20
My Web20
 
Internet Marketing Now: New Tools and Trends
Internet Marketing Now:  New Tools and TrendsInternet Marketing Now:  New Tools and Trends
Internet Marketing Now: New Tools and Trends
 

Viewers also liked

Embracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit  Ct Beardsley PresentationEmbracing Technology As A Nonprofit  Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley Presentationbrooke.csukas
 
eTapestry webinar new packages
eTapestry webinar new packageseTapestry webinar new packages
eTapestry webinar new packagesbrooke.csukas
 
E Tap Presentation Hilary Shapiro Final
E Tap Presentation Hilary Shapiro FinalE Tap Presentation Hilary Shapiro Final
E Tap Presentation Hilary Shapiro Finalbrooke.csukas
 
8 Breakthrough Strategies Seminar
8 Breakthrough Strategies Seminar8 Breakthrough Strategies Seminar
8 Breakthrough Strategies Seminarbrooke.csukas
 
Embracing technology as a nonprofit 2010 seminar presentation
Embracing technology as a nonprofit 2010 seminar presentationEmbracing technology as a nonprofit 2010 seminar presentation
Embracing technology as a nonprofit 2010 seminar presentationbrooke.csukas
 

Viewers also liked (7)

Maria yolanda garcia olave 1
Maria yolanda garcia olave 1Maria yolanda garcia olave 1
Maria yolanda garcia olave 1
 
Embracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit  Ct Beardsley PresentationEmbracing Technology As A Nonprofit  Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley Presentation
 
Behance social and consern1
Behance social and consern1Behance social and consern1
Behance social and consern1
 
eTapestry webinar new packages
eTapestry webinar new packageseTapestry webinar new packages
eTapestry webinar new packages
 
E Tap Presentation Hilary Shapiro Final
E Tap Presentation Hilary Shapiro FinalE Tap Presentation Hilary Shapiro Final
E Tap Presentation Hilary Shapiro Final
 
8 Breakthrough Strategies Seminar
8 Breakthrough Strategies Seminar8 Breakthrough Strategies Seminar
8 Breakthrough Strategies Seminar
 
Embracing technology as a nonprofit 2010 seminar presentation
Embracing technology as a nonprofit 2010 seminar presentationEmbracing technology as a nonprofit 2010 seminar presentation
Embracing technology as a nonprofit 2010 seminar presentation
 

Similar to Social Media Ctcef Conference 2009 Updated

Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009mikekierce
 
Embracing Technology A F P W I
Embracing  Technology  A F P  W IEmbracing  Technology  A F P  W I
Embracing Technology A F P W IAndy Zellers
 
AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009eTapestryCate
 
AFP - eTapestry Presentation
AFP - eTapestry PresentationAFP - eTapestry Presentation
AFP - eTapestry PresentationAndy Zellers
 
eTapestry Seminar Sept/Oct
eTapestry Seminar Sept/OcteTapestry Seminar Sept/Oct
eTapestry Seminar Sept/OcteTapestryCate
 
Embracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy StepsEmbracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy Stepskrucker
 
National Philanthropy Day - MD
National Philanthropy Day - MDNational Philanthropy Day - MD
National Philanthropy Day - MDkrucker
 
Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09brooke.csukas
 
AR Presentation
AR PresentationAR Presentation
AR Presentationbmelvin
 
Embracing Technology
Embracing TechnologyEmbracing Technology
Embracing TechnologyMark Scott
 
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy StepsSan Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Stepsmikekierce
 
Sept Presentation 2009 Philadelphia
Sept Presentation 2009 PhiladelphiaSept Presentation 2009 Philadelphia
Sept Presentation 2009 PhiladelphiaAdam Johns
 
Sept Presentation 2009 Philadelphia
Sept Presentation 2009 PhiladelphiaSept Presentation 2009 Philadelphia
Sept Presentation 2009 PhiladelphiaAdam Johns
 
May 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits ConferenceMay 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits Conferencekrucker
 
NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10brooke.csukas
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
 
Social media for local government
Social media for local governmentSocial media for local government
Social media for local governmentLara Solomon
 
Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement toolJocelyn Titone
 
PracticeWEB Social Media Workshop
PracticeWEB Social Media WorkshopPracticeWEB Social Media Workshop
PracticeWEB Social Media WorkshopPracticeWEB
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social MediaJason Piasecki
 

Similar to Social Media Ctcef Conference 2009 Updated (20)

Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009
 
Embracing Technology A F P W I
Embracing  Technology  A F P  W IEmbracing  Technology  A F P  W I
Embracing Technology A F P W I
 
AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009AFP/ Stroman / eTapestry Seminar Oct 6th 2009
AFP/ Stroman / eTapestry Seminar Oct 6th 2009
 
AFP - eTapestry Presentation
AFP - eTapestry PresentationAFP - eTapestry Presentation
AFP - eTapestry Presentation
 
eTapestry Seminar Sept/Oct
eTapestry Seminar Sept/OcteTapestry Seminar Sept/Oct
eTapestry Seminar Sept/Oct
 
Embracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy StepsEmbracing Technology as a Nonprofit: 5 Easy Steps
Embracing Technology as a Nonprofit: 5 Easy Steps
 
National Philanthropy Day - MD
National Philanthropy Day - MDNational Philanthropy Day - MD
National Philanthropy Day - MD
 
Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09Embracing Technology As A Nonprofit- DC Seminar 9.9.09
Embracing Technology As A Nonprofit- DC Seminar 9.9.09
 
AR Presentation
AR PresentationAR Presentation
AR Presentation
 
Embracing Technology
Embracing TechnologyEmbracing Technology
Embracing Technology
 
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy StepsSan Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
 
Sept Presentation 2009 Philadelphia
Sept Presentation 2009 PhiladelphiaSept Presentation 2009 Philadelphia
Sept Presentation 2009 Philadelphia
 
Sept Presentation 2009 Philadelphia
Sept Presentation 2009 PhiladelphiaSept Presentation 2009 Philadelphia
Sept Presentation 2009 Philadelphia
 
May 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits ConferenceMay 2010 Wisconsin Nonprofits Conference
May 2010 Wisconsin Nonprofits Conference
 
NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentation
 
Social media for local government
Social media for local governmentSocial media for local government
Social media for local government
 
Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement tool
 
PracticeWEB Social Media Workshop
PracticeWEB Social Media WorkshopPracticeWEB Social Media Workshop
PracticeWEB Social Media Workshop
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
 

Social Media Ctcef Conference 2009 Updated

Editor's Notes

  1. Where have we come in 10 years?It used to be a one-way electronic “brochure” of information. Now, it’s engaging people, influencing action, etc.
  2. Umass and Dartmouth joint study of the 200 largest charities in the US
  3. Universtiy of Massachusetts and Dartmouth study of the top 200 npo’s
  4. Scott Harrison – 5 yrs. Ago owned a nightclub in Manhattan
  5. This is why your E-mail list MUST be connected to a database. Otherwise, the segmentation opportunity is not there
  6. To audience: Has anyone here ever tested a mass e-mail on your PDA’s or handheld devices?
  7. THE RULES STILL DO APPLY--- ALL ABOUT RELATIONSHIPS CAR WASH EXAMPLE