Tata Punch brochure with complete detail of all the variants
Why We Tweet - University of Florida
1. W H Y W E T W E E T
B R U C E F L O Y D / U F U N I V E R S I T Y R E L AT I O N S
2. H E L L O , I ’ M
B R U C E !
• Social Media Specialist for
UF University Relations
• I’ve been the social voice
of UF since 2009
• Prior to that, I was the UF
web guy
• Web technologist since
1996
4. W H Y D O W E T W E E T ?
…and wall post?
…and Instagram images?
…and RT?
…and…
5. W H Y D O W E T W E E T ?
Other
17
Travel
1
News
2
Adult
2
Email
3
Business
3
Shopping
5
Entertainment
9
Social
16
Source: Experian Marketing Services
8. S H A R I N G I S C A R I N GSource: http://farm1.staticflickr.com/53/142455033_49ce50a89b_o.jpg
9. T H E # U F 1 8
S O C I A L M E D I A
C A M PA I G N
A R E C E N T E X A M P L E
10. T H E # U F 1 8 S O C I A L M E D I A C A M PA I G N
• Goals
• Make our new students
feel welcome
• Create a community
• Spread our brand across
social media
15. # U F 1 8 C A M PA I G N R E S U LT S
• “I saw it! Love it! When I got to the "Welcome Home" stadium shot
it made me feel so happy... definitely knew I was looking at the right
school for me. It's my phone background now!” - Valerie Aber
• “Thanks for taking the time to make our experience a memorable
one.” - Liz Garcia
16. # U F 1 8 C A M PA I G N R E S U LT S
• “I loved the video, the design, the colors and the style. It looks very
welcoming and makes us immediately feel at home and very eager to start
our wonderful journey at UF. I can't wait till UF, go Gators!” - Vamshi Kallem
• “I loved it! I had never received such a warm welcome anywhere else. From
this video, to the wallpapers and posts on social networks; you've made us
feel welcomed. I already know where my new home is. #uf18” - Amaury Yoan