Presentation about how to discover keywords for coronavirus seo marketing efforts.

2. The World Is A Different Place Today
● Some say it will never go back to the way it
was before.
● Either way, there are opportunities to be had
now and we can prepare for the new normal in
the future.

3. You Will Miss 100% Of The Shots You Don’t Take

4. From Neil Patel

5. 3 Parts of SEO
1. Keywords - Identify what people are searching for
2. Content - Use those phrases naturally in everything you
do online
3. Backlinks - Get backlinks to your website from good
related websites

6. What is a Keyword?
● A word or phrase used to do an online search,
92% of the time they use Google
● If people don’t get find the right answer they
are looking for they don’t look on page 2 or 3,
they refine their question.
● Google Instant often auto completes the
question for you, did you mean?.....

7. Do You
Need To
Be #1?
If you want to win
the game of SEO
the answer is YES

8. Normal Keyword Tools
● Keywords Everywhere
● WMS Everywhere
● Ahrefs
● Ubersuggest
● Google Instant

9. Google Trends
● Compare search trends since 2004 and zoom in all the way down to the last
hour.
● Filter by country, states & metro areas
● You can search within web, news, images, shopping and YouTube.
● See what’s trending now or check and compare your keywords against others.
● It also offers related search terms.
● https://trends.google.com/trends/

10. SEO Competitors
● Doing a Google search using “allintitle: <keyword>”
shows us the number of web pages that have been
optimized for that keyword.
● That keyword is in the page meta title tag
● A gauge of how hard it would be to get to the top
● Like this: https://bit.ly/2Uxkofu

11. SEO Competitors

12. Where To Use Keywords
● On a new page or post on your website
● In a Google My Business post for local keywords
● Within the title or content of a social media post
● In a hashtag that might be trending
● In the file name, exif data, alt text or description of an image or video
● Keywords bidded on in Google Ads

13. Local SEO Has Evolved
“An SEO company that has clients with local
customers in 2020 and are not making Google My
Business a large part of their SEO tasks?
Sadly, they are still digging where the gold used to
be, not where the new gold is being found today.”
Bruce Jones

14. Google Trends Examples
https://bit.ly/2wZWU9R

15. Google Trends Examples
● Toilet paper & hand sanitizer https://bit.ly/2ywdn6d
● Takeout food https://bit.ly/2UXJ5R8
● French classes https://bit.ly/2X4cbks
● Tax relief https://bit.ly/3aJ2oVe
● Respirators https://bit.ly/3450awE
● Marketing / SEO https://bit.ly/2R2jPYH
● Give Me Some Ideas Related To Your Business

16. Keyword Hero
● Discover Keywords That are Bringing In Traffic
● https://keyword-hero.com/

17. GS Location Changer
● Do Google Searches from any location. towns, addresses
● https://chrome.google.com/webstore/detail/gs-location-changer/blpgcfdpnimjdoj
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18. ● Google Trends https://trends.google.com/trends/?geo=US
● Keywords Everywhere https://keywordseverywhere.com/
● Free SEO Tools https://1on1seotraining.com/100-free-seo-tools-resources/
Resources

19. ● Personalized SEO strategy & training for business
owners, entrepreneurs and marketing departments
● You learn SEO while we optimize your website
together online or in person
● Your SEO help resource and accountability partner