Personal Information
Entreprise/Lieu de travail
Sydney, Australia, NSW Australia
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.carpe-diem.com.au
À propos
I own Carpe Diem Consulting - a company specialising in enabling B2B organisations' to grow their revenues, via sales and marketing consultancy, training and coaching services.
We believe that buyers have fundamentally changed how they buy - and both Sales & Marketing need to change to keep up. The old model of "Marketing generates the leads and throws them over the fence to Sales" is dead. Marketing & Sales need to work hand in hand at each stage of the buyer's journey.
"Content is the new cold calling" - and marketing is really just content, with different messages and delivery mechanisms depending on the buyer journey location.
Whilst we do sales audits, customised sales trainin...
Mots-clés
b2b sales
social selling
b2b marketing
personal branding
buyer journey
content marketing
b2b social media
sales triggers
social media
sales
sales process
Tout plus
Présentations
(2)Personal Information
Entreprise/Lieu de travail
Sydney, Australia, NSW Australia
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.carpe-diem.com.au
À propos
I own Carpe Diem Consulting - a company specialising in enabling B2B organisations' to grow their revenues, via sales and marketing consultancy, training and coaching services.
We believe that buyers have fundamentally changed how they buy - and both Sales & Marketing need to change to keep up. The old model of "Marketing generates the leads and throws them over the fence to Sales" is dead. Marketing & Sales need to work hand in hand at each stage of the buyer's journey.
"Content is the new cold calling" - and marketing is really just content, with different messages and delivery mechanisms depending on the buyer journey location.
Whilst we do sales audits, customised sales trainin...
Mots-clés
b2b sales
social selling
b2b marketing
personal branding
buyer journey
content marketing
b2b social media
sales triggers
social media
sales
sales process
Tout plus