1. INTERACTIVE BRANDED EXPERIENCES

2. ADVERTISING IS CHALLENGED

3. TOO MUCH ADVERTISING = SATURATION = URBAN SPAM Permanent invasion and interruption.

4. Yuu 2.0 Management TOO MANY CHANNELS = FRAGMENTATION The number of information and entertainment channels keeps skyrocketing.

5. TOO MUCH CHOISE The number of available products and brands increase everyday.

6. ADVERTISING = LOSS OF CREDIBILITY 76 % of consumers don’t believe that companies tell the truth in advertisement. Yankelowich

7. CONSUMERS ARE STARTING TO IGNORE ADVERTISING 69% of consumers find a service of TV without commercials very intersting. Nielsen

8. ADVERTISING = LOSS OF EFICIENCY For the last 10 years the cost of advertising rose 50 % but the audiences lowered 40 %. TO BE VISIBLE ONE HAS TO SPEND LOTS OF MONEY.

9. Consumer 2 . 0

10. THET ARE NOT AN AUDIENCE ANYMORE "CONSUMER ARE THE PEOPLE FORMELY KNOWN AS THE AUDIENCE“ - Jay Rosen – Press Think

11. WHAT IS A BRAND?

12. BRAND = COLLECTIVELY WHAT PEOPLE SAY, FEEL AND THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY .

13. CONSUMERS TRUST PEOPLE LIKE THEMSELVES. Source : Social Media Inc 68 % of consumers say that recommendations from friends and family increase trust in products and services.

14. THERE ARE 250 MILLION ACTIVE USERS ON FACEBOOK AND 110 MILLION IN MYSPACE. 53 % of Internet users visit their social profiles every day and 30% visit Facebook on Mobile Phones- FACEBOOK

15. IF MYSPACE WERE A COUNTRY. IT WOULD BE WOULD BE 11TH LARGEST IN THE WORLD. Between Mexico and Japan.

16. WE ARE 2.0 NOW!

17. WERE CONSUMER IS A MEDIA MY TV MY MAGAZINES MY REPORTAGE MY RADIO MY NEWS The roles for tradicional media are changing every hour. Seth Godin

18. 40 % of all advertising is never noticed. HOW SUCCESSFULL ARE YOU REACHING THE NEW COSTUMER?

19. CAN YOU BRAND SPEAK THEIR LANGUAGE? One out of eight trust more people met online that brands. CAN YOU BRAND SPEAK THEIR BRAND LANGUAGE?

20. CAN YOU BRAND SPEAK THEIR LANGUAGE? One out of eight trust more people met online that brands. CAN YOU BRAND SPEAK THEIR BRAND LANGUAGE? TRADICIONAL ADVERTISING COMMUNICATION 2.0

22. INTERACTIVE BRANDED EXPERIENCES

23. MIRROR’S EDGE WORLD PRÉ-LAUNCH 1 EA GAMES MIRROR’S EDGE CONCEPT: THE GAME IS EVERYWHERE . PLACE: LAUNCH IN LISBON CHALLENGE: MAKE PEOPLE VISIT THE SITE BEFORE THE LAUNCH AND LEAVE CONTACT TO BUY THE GAME.

24. MIRROR’S EDGE WORLD PRÉ-LAUNCH 1 EA GAMES MIRROR’S EDGE YUU HAS DEVELOPED AN AUGMENTED REALITY GAME SOLUTION TO BE SPREAD EVERYWHERE.. WHIS APPLICATION WAS SPREAD IN THE CITIE TO CATCH SOME WORD OF MOUTH INDUCTORS. 5% OF BLOGGERS INFLUENCE 95% OF BLOG READERS.

25. ERISTOFF BLACK PARTY – DRINK RELEASE 2 ERISTOFF BLACK ERISTOFF BLACK CONCEPT: THE WOLF IS YOU. PLACE: EVENT IN LISBON CHALLENGE: MAKE PEOPLE VISIT THE SITE AFTER THE PARTY TO LEAVE THEIR CONTACTS.

26. ERISTOFF BLACK YUU HAS DEVELOPED AN AUGMENTED REALITY FACE RECOGNICION APLICATION. EVERYONE LOOKED AT THE MAGICAL MIRROR AT THE ENTRANCE OF THE PARTY BECOMING A WOLF. A PICTURE FOR EACH WAS TAKEN AND PEOPLE COULD GET IT AT THE PARTY WEBSITE AFTER THE PARTY. 65 % DID. 2 ERISTOFF BLACK ERISTOFF BLACK PARTY – DRINK RELEASE

27. 50 YEARS MINI 3 MINI MINI 50 YEARS CONCEPT: THE MODERN CLASSIC. MINIMALISM. PLACE: EVERYWHERE CHALLENGE: LET PEOPLE KNOW THAT MINI IS A MODERN CLASSIC AND THAT THE BRAND IS 50 YEARS OLD.

28. MINI 50 YUU HAS DEVELOPED 5 IPHONE GAMES FOR THE MINI COMMUNITY. THE GAME WILL BE SENT TO MINI LEADERS THAT WILL BLOG THE GAME ABOUT THE GAME AND WILL AVAILABLE AT ITUNES STORE. 50 YEARS MINI 3 MINI

29. GREAT IDEAS MAGNUM 4 CHOCOLATES MAGNUM CHOCOLATES MAGNUM CONCEPT: MAGNUM THOUGHTS. PLACE: POINT OF SALE CHALLENGE: GET PEOPLE TO CONSIDER CHOCOLAT MAGNUM WHEN CHOOSING FROM POS.

30. CHOCOLATES MAGNUM YUU HAS DEVELOPED AN APLICATION THAT PLACES THOUGHTS ON PEOPLES MINDS. WHILE HAVING A BALLON WITH A TASTY THOUGHT PEOPLE COULD TAKE A PICTURE AND GO TO THE WEBSITE GET IT. IF THEY WON A PROMOTION FOR A BOX OF CHOCOLATS THE PICTURE WOULD BE COVERED IN CHOCOLATS. GREAT IDEAS MAGNUM 4 CHOCOLATES MAGNUM

31. Yuu Tech Dev

32. Centro Cultural de Belém Agenda – on Beta – allows people to buy tickets and visit the agenda from everywhere. 5 CCB SOCIAL AGENDA

33. CHRISTMAS MOTION GAME is a motion detection game to be played on a large projection allowing people to collect gifts to wil a gift. 6 CHRISTMAS MOTION GAME

34. Interactive Floor allows the consumer to expose a brand when walking over it! This cenario the consumer uncovers the ball on Autumn leaves. 7 FLOOR INTERACTIVE PROMOTION

35. Interactive wall allowed consumer to uncover some enviornmental concecpts related to Bandeirante – Brasilan Electricity. 8 WALL INTERACTIVE PROMOTION

36. Interactive Game simulates snow behavior. 9 WALL INTERACTIVE GAME

37. Adidas Interactive punching bag allows peolpe to Punch against the crisis. When hiting the crisis people will hear compliments and good will. 10 INTERACTIVE PUNCHING BAG

38. What we propose You...

39. IDEIA DELTA

40. IDEIA TELEPIZZA

41. IDEIA CONCENTRA + TOYS R US

43. Slide April 28 2008 Slide April 28 2008 Thank’s!