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6 Cycles Remote Innovation - Pitch-Perfect

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6 Cycles Remote Innovation - Pitch-Perfect

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You can have the greatest idea in the world, but it you can’t get other people excited about your idea it won’t go far.

A perfect pitch takes time to prepare. yYu'll learn about the 5Ps of any good pitch (problem, promise, proof, profit and passion) and 7 easy ways to make your next pitch better...

Deliverable: A pitch that people will understand and will inspire them to take action

You can have the greatest idea in the world, but it you can’t get other people excited about your idea it won’t go far.

A perfect pitch takes time to prepare. yYu'll learn about the 5Ps of any good pitch (problem, promise, proof, profit and passion) and 7 easy ways to make your next pitch better...

Deliverable: A pitch that people will understand and will inspire them to take action

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6 Cycles Remote Innovation - Pitch-Perfect

  1. 1. Cycles The simplest, proven way to build your business. PITCH PERFECT ! EASY WAYS TO SAY A LOT MORE IN 5 MINUTES 7
  2. 2. You can do a lot in 5 minutes In the US, John Gottman has found a way to measure in 5 minutes if people are likely to be married in 5 years with 90% accuracy How: A Positive-to-Negative Ratio of 0.8 or Less Moderation / humor / openness / real listening Criticism/ Contempt / Defensiveness / Stonewalling… New business ideas are even easier to access !
  3. 3. Before thinking about Style and tricks Check your content
  4. 4. THE 5PS ARE THE CONTENT OF ANY GOOD PITCH Problem Is there a real problem Promise Is there a real solution Proof Why would I believe you Payoff What is the real value Profit Where is the money Something meaningfully unique and capturing value
  5. 5. WARNING SIGNS ! Everything is perfect all they need to do is say yes If you can’t explain your idea to an 8 year old it is too complicated You need more space than HALF A PAGE to explain how you will make money
  6. 6. Ways to get it right
  7. 7. Checklist (1) My company: ( company name ) Is developing ( a defined offering ) To help ( a target audience ) ( solve a problem ) ( with secret sauce )
  8. 8. Putting the idea in practice ________________( business name ) is the first to offer ________________( Overt Benefit) that’s because of ________________( Real Reason to Believe) or what makes ________________( business name) dramatically different is that it’s only company to offer______________________ ( Dramatic Difference )
  9. 9. Embrace Negative Thinking
  10. 10. Hey mom what you think…. ? That’s great son… Q A The really useful question to ask Mom: “If this failed, it failed because…”
  11. 11. I bet Mom will still tell you it is a good idea …
  12. 12. Don’t assume people will understand
  13. 13. The most common reason for a “no” is people do not understand. Not the quality of your idea…
  14. 14. Quick Test … What is it ?
  15. 15. “Confusion is not a good strategy for success.”
  16. 16. Clarity
  17. 17. The Golden Rule of Clarity Let someone say No because what you offer doesn’t apply to them. But never let someone say No because they don’t understand what you’re offering
  18. 18. Learn to lead with your conclusions
  19. 19. Compare the following 2 letters …
  20. 20. IMAGINE YOU RECEIVE THIS LETTER FROM LUCY. What does she want to tell you? Dear Shirley, Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, you kissed him? And also, on Sunday when you came to my house and my Mom made you a tuna fish salad for lunch and you said: “Yech! That’s the worst salad I ever ate!”? And yesterday, when my cat brushed against your leg, you kicked her and threatened to sic your dog “Monster” on her? Well, for all of these reasons, I hate you, and I no longer want to be your friend. Lucy
  21. 21. WOULDN‘T THE MESSAGE BE FAR CLEARER… Main statement or “governing thought” Reasons supporting the governing thought
  22. 22. If you want people to get it, tell a story
  23. 23. If you want people to get it, tell a story Craft the beginning to shine the light on your challenge or problem. Shape the middle around the struggle to meet that challenge. End with a resolution that ignites in the listener your call to action.  Successful stories help to realign your interest.  You are not done until they say, “Ahha! I got it!”
  24. 24. Now… THE MOST IMPORTANT THING YOU NEED TO KNOW ABOUT PROCESS…
  25. 25. Keep working until things get simple
  26. 26. you gotta put in the effort to simplify ! Complexity Time / Effort Most presentations are made here… Success is later
  27. 27. End with Passion
  28. 28. End with why your idea is important Why it keeps you up at night, why it makes you excited in the morning…
  29. 29. Last words of advice If you’re not passionate, your audience won’t be… Be passionate, have fun, enjoy making your pitch…
  30. 30. Your pitch / demo later today (max 5 minutes/ 8 slides) Your challenge / sprint objectives What you learned Your solution (4P) Evidence of innovation (value * Value capture) Your reco (shoot, continue with change, go) + next step Why – 3 reasons
  31. 31. resources How to make a 1 sentence pitch http://techcrunch.com/2012/04/21/one-sentence-pitch-founder-institute/ How to talk about profits.. Here is an elevator pitch winner with tons of numbers made simple http://lnkd.in/dKC_5z9 Entrepreneur Pitch Workbook “... Essentially a Dummies guide to pitching venture capitalists.” https://dl.dropboxusercontent.com/u/704747/canaanpitch workbook-131016203921-phpapp02.pdf
  32. 32. Cycles The simplest, proven way to build your business. SPEED DATING
  33. 33. Make your pitch a story, make it simple and cover the key content Your challenge / sprint objectives What you learned Your solution (4P) Evidence of innovation (value * Value capture) Your reco (shoot, continue with change, go) + next step Why – 3 reasons
  34. 34. Schedule Today http://mural.link/cycles_speed
  35. 35. Today’s class Activity Start End Intro 09:00 09:20 Speed Date 1 09:20 09:35 Speed Date 2 09:35 09:50 Break 09:50 10:10 Speed Date 3 10:10 10:25 Speed Date 4 10:25 10:40 Questions / Answers 10:40 11:00
  36. 36. Today Test your plans
  37. 37. Speed Dating • Objective: Everyone Gets Feedback • You will be sent randomly to breakout rooms 4 times • Each room will have 3 people • It is possible (but unlikely), that you end up in a room with only your team/ go with the flow  • Your goal is to get feedback to improve your pitch
  38. 38. Process • Everyone opens the Mural Link: http://mural.link/cycles_speed • Each person gets 3 minutes to present their idea • Listeners add comments using post-it notes on that person’s Mural board (2 minutes ) • A time keeper makes sure things stay on time
  39. 39. 2 Ways to navigate : Go to a spot in the big picture or use the menu on the right
  40. 40. Post Speed dating • Copy the Post its to another board • Review the comments • Categorize if needed • Vote and go
  41. 41. How your pitch/ demo will be evaluated Clarity Fit objectives with solution Evidence of Innovation (Value + Value Capture)
  42. 42. What is evidence of Innovation ? Value = Are you meaningfully unique A good cut-off score is the following Your meaningful score *,6 + Unique score *,4 A score lower than 6 = little value 7 and above is good Value Capture = Will people pay/ will capture value Do you have evidence people of WTP (willingness to pay) OR Is there another clear way you are capturing value
  43. 43. Schedule Today http://mural.link/cycles_speed
  44. 44. Pitch / Demo Schedule Group Start End Eval 4 13:30 13:38 13:40 2 13:40 13:48 13:50 5 13:50 13:58 14:00 7 14:00 14:08 14:10 11 14:10 14:18 14:20 3 14:20 14:28 14:30 Break 14:30 14:45 6 14:45 14:53 14:55 1 14:55 15:03 15:05 10 15:05 15:13 15:15 8 15:15 15:23 15:25 9 15:25 15:33 15:35 Target 5 minutes Then 2 minutes for feedback 09:00 if you want to join the speed dating LINK = Lecture LINK https://us02web.zoom.us/j/2797451385?pwd=TWllUzh LYkZkU3dYQzBWM0lDZDljUT09 Optional 11:00 CET Meet with your team to review feedback Team ready 13:30 CET LINK = Lecture LINK https://us02web.zoom.us/j/2797451385?pwd=TWllUzh LYkZkU3dYQzBWM0lDZDljUT09 Recap / ideas next week
  45. 45. Cycles The simplest, proven way to build your business. FINAL PITCHES / DEMOS
  46. 46. As simple as 1,2,3 1. Open the group evaluation form: http://tiny.cc/rimpresentations 2. Listen to people while they are doing their presentations (and keep your cameras on so they don’t feel alone  ) 3. Relax and enjoy things
  47. 47. Cycles The simplest, proven way to build your business. SUMMARY NEXT STEPS
  48. 48. The Results… Best Presentation
  49. 49. The Results… Best Dressed
  50. 50. The Results… Best Overall
  51. 51. Runner-ups… (top 5)
  52. 52. Congratulations to all of you !
  53. 53. Targets / Certification Targets  Ready to work on a company Sprint  A certificate  A personal recommendation Certification  Group work OK  A simple multiple choice test  A reflection document No one will pass without a successful group work
  54. 54. My Goal A simpler, easier to remember formula with clear instructions “how to”.
  55. 55. Summary of the ABCs Be Clear, be honest, be open, be candid, be inspirational Alignment Build Ideas Get people involved (diversity) , get stimulus Communicate & Check Clarify the idea, so anyone can understand Then test the ideas Systems Build learning cycles and get going (FAST !) Repeat and repeat to remove risks / build your ideas
  56. 56. Keys to success • What first • Look for stimulus / diversity to build your ideas • Get real and ongoing feedback • Use systems thinking (holistic, iterative, learning focused) to increase your odds of success
  57. 57. 1 * 1 * 1 * 1 = Beauty 1 * 1 * 1 * 0 = Failure
  58. 58. You can not do just parts CO M M UN ICATE ALIG N BUILD CH ECK SYSTEM S     Bigger Ideas, faster at lower risk X    Chaos, wasted energy  X   Weak Ideas, small improvement   X  Resources wasted on bad ideas    X Small wins, no big improvements RESULTS
  59. 59. Next Steps
  60. 60. Class next Monday 9:00 CET
  61. 61. Next Steps Certification • A test with questions and some points of reflection, due 31/7 (no exceptions) • This will be sent by email and the link posted on Slack on Monday • Results August 3 Internships (For people that get a certification) • If you’d like to be considered for an internship, please submit a short 30-1 minute video. Suggested content • What you learned in the Sprintz program • Why you’d be a good choice for an internship Suggestion: Read the readings provided. They might be more useful than you think.
  62. 62. Class Photos

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