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Feasibility Study Product Proposals

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This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.

Publié dans : Business
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Feasibility Study Product Proposals

  1. 1. Product Proposals (The Incorporators) Capitol University College of Business Administration Product Proposal for INTRODUCTION TO ENTREPRENEURSHIP Bryan Agustin Oculam Anjhie Grace Valle Junryl Ybañez Brenelyn Solis Mkg15 Introduction to Entrepreneurship Dr. Aldrich S. Palarca June 2013
  2. 2. Product Proposals (The Incorporators) Design Yu-shirt (T-shirt design) Brand Name Introduction: T-shirt printing/designing is one of the rising businesses. It is normally associated with just computer software that is used to design the shirt and the shirt itself. Brand Concept: A creative variety of designs that a costumer itself can create and put on what they wanted the kind of design of their shirt is what we are in notion. For this service concept that we decide that we would like to catch the interest of the costumer with the control to what their design for their customized shirts. Social impact: Hands on t -shirt design customization approach for the customers would linger the attention of our target costumers and ask on “how can I design my desired shirt to something new that would suite my taste?” With this the customers playful minds will have fun in customizing their own t-shirts and print it as they wanted and that can give them satisfaction and self-esteem to their ability to create and design with this service that we propose to offer. Service Proposal
  3. 3. Product Proposals (The Incorporators) Kopi Prutas (Fruit Coffee) Brand Name Introduction: Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds this is a perfect product to impel because it is the most consumed drinks in the world. Brand Concept: A tasty variety of treat of fruit flavored hot/cold coffee is what we are in mind. For this brand concept we decide that we would like to grab the interest of the not just the coffee enthusiast but also newbies who want to try the variety of flavored coffees that we tend to brewed. We would like to introduce varieties of coffee flavors to the target customers that coffee can be a tasty treat. The following flavors that we would like to propose: Banana flavored coffee, blueberry flavored coffee, and Apple flavored coffee etc. Social impact: A twist of fruit flavor in our conventional brewed coffee would catch the attention of our target consumers and ask “what would that fruit flavored coffee taste like?” that can make and create a hiss for the product itself. This would make the curiosity of the consumers want to try the fruit flavored coffee that can have a big impact in the product to the buying society especially coffee is considered the most consumed drink in the world. And help the Filipino farmers of fruits get their product recognize not just a usual fruit but can also be used as brewed coffee with this product proposal. Product Proposal
  4. 4. Product Proposals (The Incorporators) Sorbetes Beer (Beer Ice cream) Brand Name Introduction: Ice cream is a frozen dessert usually made from dairy products, such as milk and cream and often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners. With a twist turning conventional ice cream flavors into a more fun and exciting ice cream flavors to the consumers. Brand Concept: A more fun and exciting variety of ice cream is what we are in apperception. For this brand concept that we decide that we would like to catch the interest of the buyers and also the consumer with our variety of Sorbetes Beer (ice cream). We would like introduce varieties of flavors that consumers that would not normally taste with the following flavors that we would like to propose: Vanilla ice cream (Beer Flavored), Chocolate ice cream (Beer Flavored), Mango ice cream (Beer Flavored) etc. Social impact: Innovative flavor approach in our conventional flavored ice cream mango, chocolate and vanilla with a twist of beer would linger the attention of our target consumers and ask on “what would that ice cream taste like?” that can make and create a buzz out of it. This would make the curiosity of the consumers want to try the beer flavored ice cream that can have a big impact in the product to the buying society on this age . Product Proposal
  5. 5. Product Proposals (The Incorporators) Veggie Bread (Vegetable Bread) Brand Name Introduction: Bread is a staple food prepared by baking dough of flour and water. It is popular around the world and is one of the world's oldest foods the ware created ages ago to supply the huger of man. With a twist turning plain bread into a healthier and much more beneficial to consumers is what is more convenient. Brand Concept: A healthier variety of breads are what we are in mind. For this brand concept that we formalize we would like to linger the interest of the buyers and also the consumer with our version of Veggie Breads. We would like introduce varieties of flavors that consumers that would not normally taste with the following flavors that we would like to propose: malunngay (horseradish), ampalaya (bitter gourd), talong (eggplant,) kamatis (tomatoes) etc. Social impact: Nowadays people would choose an artificially made food products that has a less healthy nutritional content over the conventional foods that is said to be “good for our health” that is available in the market. Promoting a healthy and convenient way of eating by introducing varieties of Veggie Breads to the public consumers would also benefit not just the consumers with the its health nutritious content it have but also helps the Filipino farming industries in the country as well. Product Proposal

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