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Mobile Search App Opportunities for Marketers Presented by: Bryson Meunier Associate Director, Content Solutions SMX West ...
Who is Resolution Media? <ul><li>Founded in 2003 </li></ul><ul><li>Joined the Omnicom Media Group in 2005 </li></ul><ul><l...
Apps Not the End of Mobile Search <ul><li>Google Top Website accessed over mobile phones ( Nielsen 2009 ) </li></ul><ul><l...
Beyond WAP… <ul><li>App Store Search </li></ul><ul><li>Audio Recognition App Marketing </li></ul><ul><li>Mobile Search Ran...
App Stores are Search Engines <ul><li>Optimize apps for popular relevant queries ( Tutorial ) </li></ul><ul><li>Android Ma...
Shazam Audio Recognition Advertising (SARA)  <ul><li>Wear the Pants campaign with Dockers </li></ul><ul><li>Novel way to m...
Google Mobile: Search Results <ul><ul><li>Blended ranking algorithm rewards mobile content , so build a mobile user experi...
Google Mobile: Suggest <ul><ul><li>User may never see a search result, so  optimize for Google Suggest </li></ul></ul><ul>...
Google Mobile: Voice Search <ul><ul><li>Navigational searches primarily ( Vlingo ) </li></ul></ul><ul><ul><li>Natural lang...
Google Goggles <ul><li>Enable search history in Google Goggles. If your logo or product is not recognized, rate it to help...
Google Listen <ul><li>Podcast search in beta app fills iTunes void in Android </li></ul><ul><li>Create podcasts and optimi...
Microsoft Tag/QR Code Search <ul><li>Integrate QR codes into signage and print advertising </li></ul><ul><li>Display favor...
Mobile Web-Only Search <ul><li>Submit to Taptu : touch-friendly web search </li></ul><ul><li>Opportunity for smaller brand...
THANK YOU! <ul><li>BrysonMeunier.com/SMX </li></ul>
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Mobile Search App Opportunities For Marketers Smx West

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Presentation I gave at SMX West on optimizing for mobile app searchers

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Mobile Search App Opportunities For Marketers Smx West

  1. 1. Mobile Search App Opportunities for Marketers Presented by: Bryson Meunier Associate Director, Content Solutions SMX West March 2, 2010
  2. 2. Who is Resolution Media? <ul><li>Founded in 2003 </li></ul><ul><li>Joined the Omnicom Media Group in 2005 </li></ul><ul><li>Active in mobile search marketing since 2005 </li></ul><ul><li>Headquartered in Chicago with additional offices in: </li></ul><ul><ul><li>New York </li></ul></ul><ul><ul><li>San Francisco </li></ul></ul><ul><ul><li>Los Angeles </li></ul></ul>
  3. 3. Apps Not the End of Mobile Search <ul><li>Google Top Website accessed over mobile phones ( Nielsen 2009 ) </li></ul><ul><li>Google Mobile Search grew 5x in past two years ( Google ) </li></ul><ul><li>iPhone and Android users represent nearly 50% of Google’s smartphone traffic worldwide ( Google ). </li></ul>
  4. 4. Beyond WAP… <ul><li>App Store Search </li></ul><ul><li>Audio Recognition App Marketing </li></ul><ul><li>Mobile Search Rankings </li></ul><ul><li>Mobile Search Suggest Optimization </li></ul><ul><li>Mobile Voice Search Marketing </li></ul><ul><li>Mobile Visual Search Optimization </li></ul><ul><li>Mobile Podcast Optimization </li></ul><ul><li>QR Code Search Marketing </li></ul><ul><li>Mobile Web Search Optimization </li></ul>
  5. 5. App Stores are Search Engines <ul><li>Optimize apps for popular relevant queries ( Tutorial ) </li></ul><ul><li>Android Market and other non-App Store app stores represent significant opportunity for brands </li></ul>
  6. 6. Shazam Audio Recognition Advertising (SARA) <ul><li>Wear the Pants campaign with Dockers </li></ul><ul><li>Novel way to make broadcast media interactive and accountable </li></ul>
  7. 7. Google Mobile: Search Results <ul><ul><li>Blended ranking algorithm rewards mobile content , so build a mobile user experience for mobile queries </li></ul></ul>
  8. 8. Google Mobile: Suggest <ul><ul><li>User may never see a search result, so optimize for Google Suggest </li></ul></ul><ul><ul><li>App development and local search optimization can help visibility in Suggest </li></ul></ul>App Contact Contact Keyword
  9. 9. Google Mobile: Voice Search <ul><ul><li>Navigational searches primarily ( Vlingo ) </li></ul></ul><ul><ul><li>Natural language search queries and voice recognition typos necessitate long tail paid search execution </li></ul></ul>
  10. 10. Google Goggles <ul><li>Enable search history in Google Goggles. If your logo or product is not recognized, rate it to help Google return it correctly for others </li></ul><ul><li>Optimize your logos with “[Brand] Logo” and make sure they’re accessible to Image Search </li></ul>
  11. 11. Google Listen <ul><li>Podcast search in beta app fills iTunes void in Android </li></ul><ul><li>Create podcasts and optimize for “popular search queries” </li></ul><ul><li>Use relevant keywords in script, filename </li></ul>
  12. 12. Microsoft Tag/QR Code Search <ul><li>Integrate QR codes into signage and print advertising </li></ul><ul><li>Display favorite place code if eligible </li></ul><ul><li>Makes offline accountable </li></ul>
  13. 13. Mobile Web-Only Search <ul><li>Submit to Taptu : touch-friendly web search </li></ul><ul><li>Opportunity for smaller brands with mobile content </li></ul>
  14. 14. THANK YOU! <ul><li>BrysonMeunier.com/SMX </li></ul>

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