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Twitter for Real Estate Agents

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Twitter for Real Estate Agents

  1. 1. Twitter<br />
  2. 2. Before Setting Up An Account<br />Ask yourself <br />Why you are doing this?<br />What do you want to achieve? <br />Is your target market using this network? <br />What is your brand identity?<br />Do you want to maintain or change?<br />Develop a 160 word elevator pitch<br />Help you nail down you brand position<br />Used in your profiles <br />
  3. 3. Twitter Intro<br />Twitter is a social network that integrates text messaging and blogging – micro blogging <br />‘SMS of the internet’ <br />140 characters at a time<br />Twitter is a real-time information network<br />More timely news coverage<br />Your tweets are entirely text-based but often include a link <br />Explosive growth <br />2009 m-o-m 18-23% <br />Demographics skew younger and more mobile users<br />47% 18-34<br />
  4. 4. Why Twitter?<br />Twitter is very much in vogue with social media aficionados <br />This is one that you can wait to become more mainstream <br />
  5. 5. Where do you start? <br />Set up your profile<br />Very quick and easy<br />Follow other people<br />
  6. 6. Setting up your account<br />Very quick and easy<br />Use your name<br />Upload a photo<br />Include a succinct about me blurb<br />Add your website url<br />Customize background<br />Start following people (Add your contacts)<br />https://twitter.com/invitations/find_on_other_networks<br />
  7. 7. How to Leverage it<br />You want to add value 140 character at a time<br />Link to your website/blog and other social media sites <br />Follow other people<br />Typically they will follow you back<br />Send quick personal note when someone does<br />Ask and answer questions<br />Generate conversation<br />Customize your background<br />Demonstrates your interest<br />Provide more details about you <br />
  8. 8. How to Leverage it cont’d<br />Integrate with other social media<br />LinkedIn<br />Facebook Fan Page<br />Blog/website<br />Email signature<br />Business card<br />One more way for people to contact you<br />