CoffeeCup Ventures

2. CoffeeCup Ventures Let’s talk over Coffee  CoffeeCup Ventures are experts in • Design • Concept & Creative • Digital Marketing • Websites • iOs & Android Apps and • Event Management Other clients include individuals, doctors, real estate builders and just about any client who needs exposure and attraction digitally and physically. Marketing Initiatives in the form of ATL & BTL activities were executed across cities in India namely Pune, Hyderabad, Chennai, Kochi, Kolkata and Bangalore. CoffeeCup Ventures is part of An Open Mind Event Consultancy (P) Ltd and Tykhe Trade Services (P) Ltd as Group Companies to service clients across the spectrum.

3. Company TimelineN Became focussed on Brand and Digital Initiatives CoffeeCup Ventures now found itself in demand with FMCG’s across Kolkata, Pune, Hyderabad, Chennai and Bangalore.    Formed as a Design sub division of an Event Management Co CoffeeCup Ventures was formed part of a support division of An Open Mind Event Consultancy (P) Ltd. It formed the Design, Print and Digital Support. Established as a Design, Brand, Marketing and Execution ﬁrm . Today CoffeeCup Ventures is an established Marketing Firm with concentration on Design, Digital, Print and Event Initiatives in the Corporate Sector 2009 2013 2012

4. Our Vision  THE DIRECTION To consistently assist every single client in bringing the best of their Product or Service and enhancing Brand Value across the board.  SOCIAL NETWORK Using the Social Media platform to target prospective client seamlessly across this vast spectrum.  BASIC CONFIGURATION We are conﬁgured to the optimal output from the best talent possible in the arena. WORK Our work has encompassed the biggest conglomerates to the smallest one. You needn’t hesitate. We deliver based on your needs 

5.  STUDY We focus on the client industry. After that we make a short list of approaches depending on the target market and what may be required for the intervention. i MEET Now that we have our home-work ready, we meet you to get a feel of what you need and your thoughts. We then start to work on a balance to suggest the best practice.  MAPPING We create a comprehensive schedule to be able to ﬁt within time-scales and budgets for the intervention. This gives you a clear picture of the roadmap.  EXECUTION We are now ready for the execution phase with constant interactions on the implementation and creative options give to you. Z Our Process #1

6. EVENTS #5   k Our Services DIGITAL MARKETING #3 BRAND & DESIGN #1 CONTENT #2 WEBSITES & APPS #4 z

7. BRAND & DESIGN #1 Brand and Design define you The very essence of design and brand recall depend on your every presence on print, web, audio visual and just everywhere people look at you. We assist you right from designing your logo and print stationary to it being published on all medium with specifics for placements, font types, sizes and pantone. Detailed standardization is our forte. We produce all stationery with textures, feel and maintain the same flavor across medium. People need not look too hard to know your brand. This extends to your ads, brochure, newsletter and any physical or virtual publication. The designers have a flair for creating designs on paper and transferring them using technology. They are able to adapt these design to be transferred to print or digital platforms. ✓ Technical capabilities on Adobe Photoshop, Illustrator, InDesign, Corel Draw and Maya ✓ Great sense of design, color and spatial relationships to create new age visuals k

8. CONTENT #2 Create content with us that’s compelling ! Why ? Simply because, in the complex web of things it’s keywords, audiences, algorithms and a host of inputs that attract your business or service to the right audience and in turn make them come to you. Today, many products and services are churning material that is irrelevant and not appropriate. What more ? There’s enough and more of it on the internet. By engaging the customer with written material, we focus on getting inbound leads and interest quicker. We don't go about creating the regular ‘7 tips to this and that’ or the ’10 best ways to this and that’ We are simple and specific. We create articles that are genuine, short enough to grab the interest and get that inbound enquiry for you or get you the brand recall. We study what you have as a product or service, look at the time frames you have, suggest medium of communication and make the best, based on our experience. This was just about content. We spin that out to various Social Medium whether it’s FaceBook, LinkedIn, WhatsApp, Blogs, Google Ad’s and a host of things that are relevant. Just leave it to us to make your content reach the audience that matters whether online or print. k

9. DIGITAL MARKETING #3 Marketing across the Internet. Live or perish here Today the crux of all marketing initiatives have an extra medium that is extensively used. Even the website today is akin to dead without being connected to social media platforms, blogs, content, videos and just about any opportunity that can be showcased on the phones, computes and tablets. Today’s rapidly expanding thirst for online presence is converting to a virtual society where everything is looked for online. The handheld device has become the fastest tool to connect. More searches and online presence is recorded on smartphones. It now is certain that a big effort and push is needed to maintain your web presence across medium and platforms. We help you develop it with our experts. They are: ✓ Net addicts for a lifetime. Download all new apps that are featured on the android or iPhone (and any device under the sun). ✓ Figure out the backdoor to the ways these operate and make you appear on the first page of a Google search even when a ‘c’ is typed (impossible ?) ✓ Multiply customer interaction and also alliances k

10.      We showcase Ads, Content, Blogs, Infographics, White papers, Case Studies, Presentations, Videos and Graphics to get Social Media attention to you. 65% Vimeo 60% Pinterest 80% Google+ 75% Facebook 85% Twitter DIGITAL MARKETING #3

11. DIGITAL MARKETING #3                +65% We reduce the effort by optimizing all the Technical expertise and tools+50% We Digitally and Socially target Speciﬁc Groups and Interests for effective Marketing

12. WEBSITES & APPS #4 The Website is you virtual address Today a website is similar to a physical address similar to an office space. Previously people and brands decorated the office space to transmit brand image to clients and customer in addition to the product or service design and service levels. Today with remote business and cross continental deals, the website is the focal point of what a company wants to convey. All relevant information has to be easily found quickly here. Our specialists have worked on various platforms for a basic html site to more complex and newer versions of Wordpress, Drupal, Joomala, Magento and many more. We can create a website and integrate it to be your virtual shopping e-store. All leveled up with state of the art secure payment gateways to integrations to web app and multiple site integrations. We hand over your website with a customized CMS so that going forward you can handled and change content, add products and services on the go. All this can be achieved once you have a conversation with us. In today’s reality, these need to be accessible on Laptops, Desktops, Tablets and Phones. Without this reach, the effort is futile. k

13. WEBSITES & APPS #4  +200% 1.576.000 user  +120% 876.000 user  -10% 60.000 user  -40% 28.000 user Website and Apps are needed to be optimized to different devices. They ﬁnally drive trafﬁc in conjunction with Digital and Social Media Marketing, SEO and other endeavors to eventually get you that Brand Exposure and Leads. &            y z k R T R I n                                                   _ 

14. EVENT MANAGEMENT #5 Creation of Corporate and Personal Events The aspect of Events have been a part of CoffeeCup Ventures. We have always supported designs of Stage, Entertainment, Conference Schedules, Logistics, Artistes, Sound & Light, MC’s, DJs’ and the entire gamut of requirements for an event right from the start. We have lists of venues, vendors, logistics operators and just about every requirement across Indian cities to make that a success for you. Whether it’s a Road Show, a showcase of an educational institution for admissions, Mobile Phone promotion or launch, its a walk in the park. There are ready checklists, venues and options that fit to your budget and spend. We do the homework for you. It’s all easier with the Brand in place, we organize everything according to your brand specifications right from the start. The advantage is that we have worked alongside execution of events across the country and supported Pan India operations with hubs at Kolkata, Chennai, Hyderabad, Pune and Bangalore. Rest assured we can support you pan India. k

15. EVENT MANAGEMENT #5  EXECUTION Seamless execution of the event using seasoned manpower, makes your event a success IDEAS Get Creative Ideas and Present them to you  PLAN We shortlist the entire event into small pieces for effective breakdown of costs 

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CoffeeCup Ventures

CoffeeCup Ventures

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