Social Media For Branding MENG

Social Media for Branding MeNG
Ideas to Increase Brand Awareness Digitally without
Diluting Brand Equity…

A presentation from Beth Somplatsky-Martori
LinkedIn FOR BRANDING ©2012 Somplatsky-Martori Consulting Proprietary and Confidential ‹#›

Keep the MENG LinkedIn Group
exclusive to its members


Keep the MENG LinkedIn Group exclusive to its
members

The LinkedIn Group offers different functionality than MENGonline:
• Facilitates a different type of discussion among MENG members
• Is already a part of many members daily routines

Better Utilize the MENG Company
Page on LinkedIn


Ideas for MeNG to Increase Brand Awareness
Digitally without Diluting Brand Equity

Why better utilizing the MENG company page is a good
idea:
• Open to the public and links to MeNGonline:
• A Company Page will help others learn more about MeNG’s culture,
services and requirements to join.
• Allows MENG LinkedIn Administrators to post MENG status updates
and to directly engage with viewers and followers of the MENG
Page You can post and share items like news, promotions, relevant
industry articles, and YouTube videos.
• LinkedIn members can see your company status updates on your
company's Overview tab. Followers of your Company Page will also
get the updates on their home page.

SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›

Set up a MENG [Company] Page on LinkedIn

Why better utilizing the MENG company page is a good
idea (cont’d):

• Company status updates can have text and a link to a website,
image or YouTube video. URLs will be automatically shortened by
LinkedIn's URL shortener.
• Any LinkedIn member can comment on, like, or share a company
status update. Once a member takes action on an update, their
network will also see the posting.
• MENG could also create targeted advertising on LinkedIn for special
events, Menginars, Virtual Summits, membership drives, etc.


Profit from the LinkedIn applications



What are LinkedIn Applications?
• LinkedIn Applications enable you:
– to enrich your profile
– share and collaborate with your network
– get the key insights that help you be more effective.
• Applications are added to your homepage and profile enabling you
to control who gets access to what information.
• LinkedIn applications are easy to add and use

If MeNG trains its members strategically use the Events
application, MENG will gain much greater brand
awareness without diluting the brand or spending
advertising funds. Its as easy as 1, 2, 3.

• Adding the LinkedIn Event Application
Step 1— To add the
Event Application:
Click on the Add an
application button.
It is located below
the profile summary
button.



Step 2—To add the
Event Application:
Click on the Events
Application in the
Application
Directory




Step 3—This box
will appear on your
profile page. It will
be unpopulated
until you add
events.

Not only will we be helping to brand MeNG by adding MeNG and other
events to our profile—we will also be branding ourselves by
demonstrating how we are keeping our skills current and also building
new ones.


Creating an Event on LinkedIn is easy

Step A—To create
an event on
LinkedIn: Click on
the browse more
events on the
events box



Step B—To create
an event on
LinkedIn: Click on
Create an event to
get started

LinkedIn will also offer in which you events you may be interested—by using an
algorithm of what events your connections are attending. As MeNG members join
the event—our events are more likely to be featured in the Events you may be
interested in section for our MENG member’s connections.

MENG gets free advertising to its target audience!


Step 1A—To create
an event on
LinkedIn: Fill in this
screen with the
information for the
event



Step 1B—To create
an event on
LinkedIn: After the
info is filled in hit
the create event
button.



Step 2A—To create
an event on
LinkedIn: Fill in this
screen with the
more information
for the event



Step 2A—To create
an event on
LinkedIn: Fill in
more information
about the event and
click continue.



Step 2A—To create
an event on
LinkedIn: After the
the create event
button.



Step 3—To create
an event on
LinkedIn: After the
the create event
button.


The Event Creator and all Event
Participants have the Same Option to
Share the LinkedIn Event Extending
Reach among MENG Members
LinkedIn Network


Broadcasting an Event on LinkedIn is easy

Step 3—Gives you
the option to share
the event to other
social media
channels


Broadcasting an LinkedIn Event on Twitter is easy



Broadcasting an Event from LinkedIn to Facebook is easy


Broadcasting an Event on LinkedIn is easy



Broadcasting an Event on LinkedIn is easy (cont’d)


Cross Pollinate the LinkedIn Event from
the MeNG Invitation


Cross Pollinate across MENG Platforms

Remind the member
to add to the event to
their LinkedIn events
with a LinkedIn Event
Page. May also add a
link in the Everbright
registration page.


This is the LinkedIn Event Page

By clicking on
the attending
button you
will broadcast
to your
LinkedIn
Network

This is the Member’s LinkedIn Profile Page


Questions?


Thank You


Social Media For Branding MENG

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