Bildad A. St. Louis

Greater Boston Area United States

Global Online Marketing Manager

Advertising / Marketing / PR

Working as a key campaign manager within the Global Direct Marketing Team to develop and optimize comprehensive multichannel campaigns across SEM, SEO, Affiliates, Display, Comparison Shopping And Other Programs Key Responsibilities include: Developing measurement and test plans Segmenting audiences Performing Web and media measurement and optimization, including data collection and analysis Calculating ROI across marketing channels Managing the internal media budget, external agencies, and third party vendors to extract the maximum return from all online marketing channels Gather and translates ideas into profitable, promotional marketing campaigns. Administers and executes online prom...