Unpacking digital transformation and finding a route through the buzz words and hype

1. What’s all the fuss about Digital
transformation?
Branislava Milosevic
@bubana

2. Defining ‘Digital’
Digital ≠ just a website
Digital ≠ just techie things
Digital ≠ just Twitter
2

3. Defining ‘Digital’
● Ecosystem of digital
channels (social media,
advertising, marketing,
websites), content, data
and user experience.
● One of the significant
ingredients of cultures
and consumer behaviour
in the West and,
increasingly, in the
developing world.

4. Trends

6. 6

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Transformation of industries

10. 10

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12. Digital transformation

13. Business
transformation
Staff experience
Audience/
Customer
experience
USP for the digital market
, e.g. Michelin, Thames
Water
Effectiveness &
better staff
experience
Personalised,
relevant, timely
information
increases
engagement; market
trend; expectation

15. Michelin is helping truck fleet managers reduce fuel consumption and
costs and allowing them to pay for tires on a kilometers-driven basis.
Industrial Internet of Things (IIOT)

16. Focus on the audience...

18. ...and audience journey

19. Audience engagement

20. What’s the
‘transformation’ bit
about?

21. DATA
PROCESSES
SKILLS & TRAINING
Audience-
centric strategy

22. Bringing it all together
By 2030, the next generation will enjoy an environment
that’s getting better: a safer climate, flourishing nature,
and healthy air, water and food by:
● Supporting and enabling a diverse, resilient
network of people transforming the environment
● Protect our ability to continue supporting
transformational change
Amplifying the ‘friends’ in Friends of the Earth: fair, visionary, insightful determined, change-making

23. Thank you & questions