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Engaging networks conference 2017: Times they are a-changin'

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A data/research look at the political events of 2016

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Engaging networks conference 2017: Times they are a-changin'

  1. 1. ...and what this means for charities Times they are a-changin’ Engaging Networks Community Conference 7 March 2017 Brani Milosevic @ bubana
  2. 2. #ENCC17UK @bubana OMG 2016!!2016!
  3. 3. #ENCC17UK @bubana Brexit There is no simple explanation for the Leave victory based on demographics alone, though it is clear that age, levels of education, income and newspaper readership are all related to the likelihood of voting Leave. Beyond this, matters of identity are equally if not more strongly associated with the vote to Leave – particularly feelings of national identity and sense of change over time. NatCen Brexplanations report
  4. 4. #ENCC17UK @bubana Brexit
  5. 5. #ENCC17UK @bubana Brexit
  6. 6. #ENCC17UK @bubana Brexit
  7. 7. #ENCC17UK @bubana Trump
  8. 8. #ENCC17UK @bubana People are not happy
  9. 9. #ENCC17UK @bubana People are not happy
  10. 10. #ENCC17UK @bubana People are not happy
  11. 11. #ENCC17UK @bubana Respect for white working classes
  12. 12. #ENCC17UK @bubana Echo chambers Echo chambers - Demos, February 2017
  13. 13. #ENCC17UK @bubana Echo chambers Echo chambers - Demos, February 2017
  14. 14. Who are we talking to?
  15. 15. #ENCC17UK @bubana Generational differences Whatever next? Public engagement in 2020 report
  16. 16. Personalised communications
  17. 17. #ENCC17UK @bubana Personal data essential for smooth running of society What consumers really think - DMA survey, 2015
  18. 18. #ENCC17UK @bubana Collecting data to personalise What consumers really think - DMA survey, 2015
  19. 19. #ENCC17UK @bubana Collecting data to personalise What consumers really think - DMA survey, 2015
  20. 20. #ENCC17UK @bubana Trusting organisations with data What consumers really think - DMA survey, 2015
  21. 21. #ENCC17UK @bubana Trust in organisations What consumers really think - DMA survey, 2015
  22. 22. #ENCC17UK @bubana Motivation for giving data What consumers really think - DMA survey, 2015
  23. 23. #ENCC17UK @bubana Building trust around data ● 62% of consumers wanting to understand the reason their data is required before deciding whether or not to share it. ● 53% would also like to know whether their information will be shared with third parties before deciding to share. What consumers really think - DMA survey, 2015
  24. 24. Why charities?
  25. 25. #ENCC17UK @bubana Why charities? Whatever next? Public engagement in 2020 report
  26. 26. #ENCC17UK @bubana Why charities? Brands like Ikea and Samsung, that focus on community and employee wellbeing as well as commercial performance, outperformed the stock market by 133% in 2015. Whatever next? Public engagement in 2020 report
  27. 27. Personalised communications
  28. 28. Takeaways
  29. 29. #ENCC17UK @bubana Breaking the bubble? ● ○ ○ ○ ● ● ● ● ●
  30. 30. #ENCC17UK @bubana Thank you!

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