Why focus on supporter journeys helps organisations and some tops tips from Clare Doner of MoreOnion

1. New technology to
connect with your
supporters
NCVO Campaigning conference
7 September 2017
Brani Milosevic
@ bubana

2. Topic of the moment - audiences

3. Personalised communications

4. @bubana
Why charities?
4
Whatever next? Public engagement in 2020 report

5. @bubana
Why charities?
5
Brands like Ikea and Samsung, that focus on community
and employee wellbeing as well as commercial
performance, outperformed the stock market by 133% in
2015.
Whatever next? Public engagement in 2020 report

6. @bubana
Topic of the moment
6
DATA
PROCESSES
SKILLS & TRAINING
Audience
journeys

7. @bubana
Technology of the moment
7

8. @bubana
Collecting data to personalise
8
What consumers really think - DMA survey, 2015

9. @bubana
Motivation for giving data
9
What consumers really think - DMA survey, 2015

10. @bubana
Collecting data to personalise
10
What consumers really think - DMA survey, 2015

11. @bubana
Personal data essential for
smooth running of society
11
What consumers really think - DMA survey, 2015

12. @bubana
Building trust around data
12
● 62% of consumers wanting to understand the
reason their data is required before deciding
whether or not to share it.
● 53% would also like to know whether their
information will be shared with third parties before
deciding to share.
What consumers really think - DMA survey, 2015

13. @bubana
Planning processes
13
Don’t just
collaborate -
integrate!
Develop
audience
profiles but
develop
flexibility over
time

14. @bubana
Skills & Training
14
● Not just technology training
● Digital competencies
● Job descriptions and person specification
What consumers really think - DMA survey, 2015