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Phuket修订 destination branding

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Phuket修订 destination branding

  1. 1. jiaqi.li 1600303901 PHUKET
  2. 2. How to deal with special situations? 1. If there are victims, timely and properly arrange for rescue. 2. Find out the cause, give a clear and definite answer to all parties concerned, and rectify immediately to ensure that such accidents will not occur again in the future. 3. Use network media public relations to eliminate the impact.
  3. 3. If you don't go to Phuket, where will you go? Hainan Island or Maldives
  4. 4. Audience: have a certain economic foundation and a small amount of play time (7-14 days). Points that can attract them: 1. Close distance, 2. Relatively low consumption, 3. Can experience foreign customs. Tourist peak: November to April
  5. 5. How to prepare for tourists in advance? Local festivals can be used to hold festivals. Hang festive slogans and decorations everywhere to make tourists feel involved as much as possible. In addition, we must ensure the safety of play, conduct safety drills in advance, and formulate detailed emergency plans. Set up warning signs at safety points, arrange staff to remind tourists to pay attention to safety, and the playing equipment must pass quality inspection. Conduct regular comprehensive safety inspection and timely repair and reinforcement. We should not only make tourists have fun, but also ensure the safety of play. In addition, tourism volunteers can be hired to serve tourists, and traffic control can be strengthened to ensure smooth traffic.
  6. 6. Phuket, as a very mature world-famous tourist destination, has beautiful Phuket, as a very mature world-famous tourist destination, has beautiful Phuket, as a very mature world-famous tourist destination, has beautiful scenery, complete tourism supporting facilities, a lot of delicious food, scenery, complete tourism supporting facilities, a lot of delicious food, scenery, complete tourism supporting facilities, a lot of delicious food, barrier free communication for foreigners and very good experience. barrier free communication for foreigners and very good experience. barrier free communication for foreigners and very good experience. However, most tourists come to Phuket to yearn for the beach, but the However, most tourists come to Phuket to yearn for the beach, but the However, most tourists come to Phuket to yearn for the beach, but the airport is far from the beach, which takes a few hours' drive, so they can't airport is far from the beach, which takes a few hours' drive, so they can't airport is far from the beach, which takes a few hours' drive, so they can't stay in the seaside hotel as soon as possible. The road between various scenic stay in the seaside hotel as soon as possible. The road between various scenic stay in the seaside hotel as soon as possible. The road between various scenic spots is long and rugged, which is not friendly to carsick people. There are spots is long and rugged, which is not friendly to carsick people. There are spots is long and rugged, which is not friendly to carsick people. There are many people in the peak tourism season, which affects some of the travel many people in the peak tourism season, which affects some of the travel many people in the peak tourism season, which affects some of the travel experience. We can divert tourists as much as possible and develop more experience. We can divert tourists as much as possible and develop more experience. We can divert tourists as much as possible and develop more beaches to have a better travel experience. beaches to have a better travel experience. beaches to have a better travel experience.
  7. 7. In order to form full media coverage and multi-channel drainage in China's social network media, the content should tell beautiful stories, reflect local characteristics and share beautiful natural scenery. For example, Phuket is famous for its "3S landscape": sunshine, sea and sand.
  8. 8. ITelling the "Phuket Story " in an all-round threedimensional view through China's mainstream social platforms such as short video app (tiktok), travel app (Ctrip), good things sharing app (Xiaohongshu), and Weibo graphics and texts
  9. 9. Through the successful cross-cultural communication, through the influence of Thai TV series in China. For example, "interpret my love with your heart" -- "the summer in Phuket will never stop, and the youth I love will always be warm." Using the beautiful and warm love stories and beautiful scenery in TV series to create a large IP in Phuket and attract TV fans to visit.

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