Laurence Buchanan

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I am a Partner within EY's Advisory business and lead Digital for the EMEIA region. I am also the global lead for EYs Digital Offerings & Solutions framework. I work with clients to help them understand and respond to the opportunities and threats posed by digital disruption. Prior to EY I spent a decade at SAP, where I was EMEA Vice President for CRM and 5 years from other consulting firms in practice leadership roles. I am a recognised authority and evangelist on Digital Transformation, Customer Experience and CRM, recently recognised as one of the leading CRM vendor influencers worldwide by ZDNet.. I have worked across a wide variety of industry sectors and client projects includin...

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Laurence Buchanan

Présentations

Twitter Follower Personality Types

Structures for authentic social media engagement

J’aime

Why Drones are the Future of IoT

Co-creating customer relationships by Wim Rampen

Brugnoli System Ux

Don't Play Games With Me! Promises and Pitfalls of Gameful Design

Meaningful Play. Getting »Gamification« Right.

SXSW Keynote - The Game Layer On Top Of The World

2011 05-26 digtali surrey science of gamification-v03

FAIL: Social Media Disasters & What We Can Learn From Them

Transform Your Marketing

Beyond Gamification: designing the player journey

Creating Start-Up Success

Social CRM (Follow Fridays)

From Fans and Followers to Customers and Advocates: Social CRM Presentation at Blog World Expo 2010

Sample slides by Garr Reynolds

Never hire a "Social Media Expert"

I'm Cloud Confused!

Understand Your Customers' Social Behaviors

Introduction to Social Media

Enterprise Social Tools & the Knowledge Organization

Social Media For CEOs