Pinterest: The What, Why and How

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30 Mar 2012

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Pinterest: The What, Why and How

  1. The What, Why and How March 2012
  2. What is Pinterest? “A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.” - Pinterest
  3. What is Pinterest? “The latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon.” - Jeff Bullas,
  4. What is Pinterest? "A fun reminder of the clothes I will never afford/fit into, the home decor I will never afford/fit into our small house, the recipes and crafts I am too lazy to ever make, the sayings I wasn't clever enough to think of my own, the photos I wish I had taken but didn't."
  5. Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER
  6. The New, Shiny Toy
  7. Women Rule! 30% Female 70% Male
  8. How Does Pinterest Make Money?
  9. Revenue Could Also Come From… • Advertising through branded campaigns, outbound links and traditional ads. • Ecommerce partners for affiliate links
 • Selling goods and services to users (e.g. virtual goods, printed collections, premium tools)
 • Selling user data/analytics
  10. Let’s Get Started – 1, 2,3 1. Ask for an invitation 2. Create a Pinterest profile. 3. Link a Twitter account and upload a branded logo 4. Follow other people with the same "interests" as your brand 5. Create boards 6. Pin, pin, pin
  11. Get the Browser Add-On
  12. Place it on Website or Blog
  13. Use an iPhone
  14. What to Pin, What to Pin?
  15. How to Pin Step#1: Select Image
  16. Step #2 After clicking on “Pin It” button in browser or Website, images will appear. Select the one you want to appear.
  17. Step 3: Click on “Pin This”
  18. Step 5: Pick the board for it appear, write a short description and, if you want, also post it to Twitter
  19. What’s in it for PR and Marketers?
  20. The Power of Referrals
  21. “This is big” - TechCrunch, March 8, 2012
  22. Links, Baby! Every pin links back to a Website. The more something is pinned or repinned, the bigger the potential for referral traffic.
  23. The Power of Referrals
  24. Everyone’s Climbing on the Bandwagon
  25. Engagement • More than 80% of all pins are re-pins, which shows Pinterest’s viral potential. • Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
  26. An infographic is pinned
  27. And then this happens …..
  28. Contests
  29. • Best Pinboard Users create a pin board; brands select the best one. • Most likes/repins
Entrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive. • Sweepstakes Entries
Random winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
  30. Metrics • Pinterest currently doesn’t provide analytics or metrics • You can track referrals using a service such as Google Analytics
  31. New Analytics Services Are Coming
  32. Copyright
  33. • TOS updated to remove Pinterest’s right to sell a user’s content. • It also released simpler tools for people to report alleged copyright or trademark infringements.
  34. No Pinterest for You! Websites can block people from pinning their content by inserting a small piece of code provided by Pinterest
  35. No Pinterest for You!
  36. Copyright 1. Try to pin original content 2. If you pin something, make sure there’s a link to the original Web site so the owner gets referral traffic 3. If you get a DMCA Take Down Notice, comply…immediately.
  37. Thanks! Mark Evans Principal, ME Consulting “Helping startups and entrepreneurs succeed” Twitter: @markevans LinkedIn: