Sovero media presentation

1. Columbus Media International Group
SOVERO
2011

2. About us

3. About the Agency
Born 1996, successor to legendary Vneshtorgreklama
established in Soviet Union in 1964
Billing 2010 $35 mln.
Services Media planning/buying, full scope of BTL, creative, production
Staff 50 professional specialists
Membership ACAR (Association of Communication Agencies of Russia)
Head Office Moscow

4. Our Global Partner - Columbus Media International
EMEA
Baltics, Belgium, Bulgaria, Croatia,
France, Germany, Greece, Ireland
Italy, Netherlands, Poland
Portugal, Romania, Russia, Spain,
Sweden, Turkey, UK, Ukraine
NA
Canada
USA
APAC
Australia
Japan
China
LatAm
India
Argentina
Malaysia
Brazil
Singapore
Mexico
Taiwan
Peru
Puerto Rico
Uruguay
Venezuela 50 offices covering 68 territories
partner markets associates

5. Our Clients

6. Sovero Media: why we?
Agencies
Independent
Network Media groups Local
Plus Minus Plus Plus Plus
Minus
Size
Size
Bureaucracy
+ + Size
International  Size  Size Size
Speed Local
International Local International
experience Dependence experience
experience experience experience
Technologies Rotation of Speed
Technologies Speed Technologies
Knowledge clients Less AC
Knowledge Less AC Staff
Staff System of Knowledge
Staff Knowledge Instability
Prestige priorities for Focus on
Prestige Focus on
Stability clients a client
Stability a client
Expensive
Understanding of specificity of the local market
+
Service of the international Agency

7. Outdoor
&
Indoor

8. Outdoor
Client: Transmark Company
Brand: Miller
Project: Out-of-door advertising
3x6 billboards campaign – “Night
city in Miller style”.
Execution: 3x6 billboards with
unique combination of light-
emitting diodes and special effects.
Full volume imitation of light,
shades and sizes of the real night
city styled in frames of international
advertising campaign.
Geography: Moscow,
St. Petersburg and million-strong
cities

9. Outdoor
Client: Transmark
Brand: Miller
Project: Advertising Campaign
«Miller - it’s Halloween –
it’s Miller time»
Execution: Street banners with the
pumpkin as the light-emitting diode ex-
tender.
The first short-term project of street
banner with the light-emitting diode ex-
tender in Moscow
Geography: Moscow

10. Outdoor
Client: Sportmaster
Brand: O’STIN
Brand: Columbia
Brand: Merrell
Project: Out-of-door campaign - more than 3 000 billboards
with exceptional level of maintenance
Geography: 38 Russian cities

11. Indoor
Client: Pernod Ricard Rouss
Brand: Chivas Regal
Project: Manufacturing and placing
of unique indoor advertising
construction
Decision: The construction was
placed in atriums of shopping
center “Evropeysky”. Still it is the
largest ever been indoor advertising
construction in Russia
Geography: Moscow

12. TV

13. TV
Client: R. TWININGS AND COMPANY LIMITED
Brand: Twinings Tea
Project: TV media campaign
Execution:
Channels in Moscow: Perviy, Russia, CTC,
Domashniy, DTV
Channels in Saint Petersburg: Russia, CTC,
Domashniy, 5th Channel, DTV
Message format: - 30”, 20”,10” videos
Campaign efficiency:
Moscow: 87% of the Target Audience watched a
video in average 19 times
Saint Petersburg: 80% of the Target Audience
watched a video in average 12 times
Geography: Moscow, Saint Petersburg

14. TV
Client: Luigi LAVAZZA S. p. A.
Brand: Lavazza Coffee
Project: Local TV campaign
TV Channels:
Perviy, Ren-TV, DTV
Message format: a 30” video
Campaign efficiency: 77% of the Target
Audience watched a video in average 6
times
Geography: Moscow

15. TV
Client: United Confectioners
Brand: Vdokhnovenie
Project: National TV campaign
TV Channels:
Channel One, Russia, CTC,
Domashniy, DTV, Euronews, 5th
Channel (in Saint Petersburg)
Message format: 35”, 20” video
Campaign efficiency: 90% of the
Target Audience watched a video
in average 10 times
Geography: over 50 cities

16. TV
Client: Dr. Reddy’s
Brand: Nise Gel
Project: National TV campaign
TV channels: Rossiya and Domashniy
Format - 30” commercial
Creative of the commercial belongs to
the Agency.
Geography: Moscow + regions
Brand: Senade
Project: National TV campaign
TV Channels: Rossiya and 5 channel
Format – 10”, 20”,30” commercial
Creative of the commercial belongs to
the Agency.
Geography: Moscow + regions

17. Print

18. Print
Client: Mirax Group
Brand: Mirax Group
Project: National press campaign
Execution: glossies Life Style and luxury, on-board
press
Unique placements: “house” inside an envelope, post
package tape, perforation
Geography: Russia
Client: AutoMir
Brand: AutoMir
Project: Image company
Execution: Male gloss: placement of branded
advertising tapes on the magazines, special full-color
printed envelopes for magazines
Geography: Russia
Client: Synergy
Brand: Beluga
Project: Premium
national campaign in press
Execution: placement in glossies, thick paste,
gate folder and weeklies in the clip
Geography: Russia

19. Print
Client: Dr. Reddy’s
Brand: Mycoflucan
Project: Brand positioning campaign
in press
Execution: Creation and placing of
advertorials in women’s magazines
Geography: Russia
Client: Pernod Ricard Rouss
Brands: All
Project: National complete PR support
Execution: Development and
implementation of PR campaigns for 11
brands – more than 3 years
Geography: Russia

20. Internet

21. Internet
Client: Mirax
Brand: Asrta Montenegro
Project: launch of campaign increasing BA of Astra
Montenegro among target: “Montenegro is the best
place for real estate purchase”
Execution: re-launch of company web-site, increasing
the traffic and number of calls to the call-center,
placing of banners at chosen sites
Chosen sites: Mail.ru, Vedomosti.ru, Gismeteo.ru,
Sob.ru, Homeweek.ru, Domex.ru, Bn.ru,
Gdeetotdom.ru, Timesonline.co.uk
Message format: banner formats 240х400 and
180х200, text-graphic block
Period: March 23 – May 03 2009
Campaign efficiency:
Advertising banners were shown more than 20 mln
times
The scope of the audience composed more than 6 mln.
unique users (2.3 times higher than planned)
The CPT index was much less than planned.
7.813 people were attracted to the site as newcomers.
The campaign was recognized as the most efficient
internet campaign of the customer

22. Internet
Client – Dr. Reddy’s Laboratories
Brand – Mycoflucan
Project: National advertising campaign
Execution: Creation of banners and placing in
social networks
Chosen sites: Pochta mail.ru, Mail.ru,
Vkontakte.ru, Odnoklassniki.ru
Message format: banner 240х400
Period: October – November 2009
Campaign efficiency:
27 999 unique clicks, 19 983 users visited the
campaign site via click
Geography:
Russia

23. Internet
Client : Layalina
Brand: Layalina magazine
Project: Advertising campaign
Execution: Creating and placing of banners at life-style sites –
Chosen sites: Pochta@Mail.ru, Mainpeople.ru, Fashiontime.ru,
Spletnik.ru, Afisha,TV@Mail.ru
Message format: banner 240х400 and 600х90
Period: May 15-30 2010
Geography: Moscow

24. PR Events

25. PR&Events
Client: Pernod Ricard Rouss
Brand: Chivas
Project: project marking the brand out
among the rivals and creating of the
“Association of loyal brand users”.
Decision: The Agency recommended the
establishment of the first gentlemen-bar in
Moscow.
Lists of members-invitees were published in
the issue of Kommersant Weekend.
Campaign efficiency: 98 % of invitees
visited events.
“Association of loyal brand users” was
created efficiently.

26. PR&Events
Client: Bork
Brand: Bork
Project: launch of campaign
increasing brand loyalty
among target
Execution: Creation and launch
of the national TV campaign -
“Bork is the official sponsor of
TV football translations for
World Cup 2006”

27. PR&Events
Client: Cosmopolitan
Brand: Cosmopolitan
Project: launch of the special event for further
premiumisation of brand - Cosmopolitan Bikini
Bum
Execution: Organization of the event; pre-
and post-coverage: outdoor, indoor, radio
Message format: Billboards 3х6; Posters;
Flags in the airport; City-formats in long-
distance trains; Commercial 30 sec.
1923 girls who laid out the logotype Cosmo.ru
with their bodies on the sand during the event
Geography: Sochi, Krasnodar, Krasnodar
Territory
Campaign efficiency:
The Agency Guinness world record
was established
in Sochi!!!

28. Creative
&
POSM

29. POSM
Client: Different
Brand: Different
Projects: Own design and
manufacturing of booklets,
invitations, press-packs, brand
books. Different premium
materials
• Direct order of gifts from Asian
and European companies;
branding

30. POSM
Client: Pernod Ricard Rouss
Brands: Martell. Royal Salute 21,
Kahlua, Malibu, Beefeater
Project: Strengthen premium brand
positioning creating glorifiers for
placing in luxury POS
Execution: Creating of exclusive
glorifiers and installations design
using modern premium materials
Geography: Russia and CIS

31. POSM
Client: Pernod Ricard Rouss
Brand: Martell
Project: Development,
manufacturing and installation of
unique advertising units
Execution: Placement of unique
branded installations in duty free
area, in the territory of airports and
retail.
Geography: Moscow
(Sheremetyevo -2), St. Petersburg
(Pulkovo)

32. Columbus Media International Group
Thank you!
14, M.Pirogovskaya str., Moscow, 119435
tel.: +7 495 775-55-90; fax: +7 495 775-55-91
e-mail: Denis.Samokhin@SOVERO.RU
www.sovero.ru