This presentation is prepared for FAS 2013 International Gender Congress.
Smartphones diffused with an epic pace in Turkey, and me and my colleague Mira Elif Demirhan made an academic research on usage habits and rates of smartphones and analyzed data for "gender" parameter.
2. @burakBGpolat
This presentation may create question or exclamation marks.!
Please do not hesitate to interact with me via Twitter during the presentation.!
Now sit tight, prepare your smartphone and enjoy the next 15 minutes.!
3. What do you have to take with you when you leave your house?!
7. Telephone
(Tele, Greek: Far off)
(Phone, Greek: Sound)
System for transmitting voices over a distance using wire or radio, by
converting acoustic vibrations to electrical signals.!
Mobile phone
(Mobilis, Latin: Movable)
Telephone with access to a cellular radio system so it can be used over a
wide area, without a physical connection to a network.!
!
SMARTPHONE
(Smeart, Old English: Sharp)
Mobile phone that is able to perform many of the functions of a computer,
typically having a relatively large screen and an operating system capable of
running general purpose applications.!
8. SMARTPHONE
A mobile phone with advanced computing capabiliy and connectivity!
Mobile communication device that uses an identifiable open operating system!
Clever gadget that is more than just a phone!
Pocket-sized personal computer!
!
10. 1876
Alexander Graham Bell
invents telephone.!
!
1935
First telephone call around
the world.!
!
1946
AT&T introduced Mobile
Telephone Service.!
!
1973
Motorola produced the first
handheld mobile phone.!
!
1993
IBM Simon is launched.
Simon is considered as the
first smartphone.!
!
1999
RIM introduced Blackberry.!
!
2007
Apple‘s iPhone: Display
with multi-touch function,
video player, mobile phone,
camera and internet
browser in one device. !
!
16. Turkey is connected.!
90% of the smartphone users are connected to Internet.!
(Highest Rank in Developing Markets)
17. Turkey is social.!
75% of the smartphone users are active in social media.!
(Highest Mobile Social Media Usage Rates)
!
18.
19. An innovation’s diffusion levels are high, the gender
differential should be growing smaller,!
however!
there is a significant divergence in
mobile phone ownership between
men and women.!
Manuel
Castells
21. Which criteria do come out for genders on effecting
smartphone ownership decision?!
What kind of smartphone usage habits do men and
women have?!
1
2
31. -100!
-80!
-60!
-40!
-20!
0!
20!
40!
60!
80!
100!
Idle Time
at Work or
School !
Traveling
as a
passenger!
Waiting in
Line!
Resting! Working or
Studying!
In the
Bathroom!
While
exercising!
In Car
(Parked or
Stopped)!
Driving Car! Listening
Music!
Walking! Watching
TV!
Shopping!
When is smartphone USED?
Frequently!Never!