Atmosphere Ways of Working Part 2 Digitally Enabled Ways of Working

WAYS OF WORKING / info@weareatmosphere.com
WAYS OF WORKING SERIES
2. DIGITALLY ENABLED WAYS OF WORKING
Burke Turner  
We Are Atmosphere - 2016 
weareatmosphere.com 
@weareatmosphere
Image credit: https://nathalik.wordpress.com/page/9/

PRESENTER
Burke Turner
Digital Workplace Consultant
We Are Atmosphere 
https://uk.linkedin.com/in/burketurner
- Passionate about helping organisations unlock latent talent to achieve
heightened efficiencies, greater depths of creativity and true agility
- Designed & Delivered staff training in Australia & the UK for the fastest
growing retailer ever
- Digital workplace for click & mortar retail
- Team level adoption of digital transformation programs

WHY BOTHER?
Is our culture too slow to win?
Are we attractive and competitive in the (global) talent war?
Do we leverage technology for what our people want to do or is
technology an IT remit?
Do we understand the business case for collaboration?

38%
Average of employers around the
world reporting talent shortages1
92%
companies believe that redesigning
the organisation is very important or important2
39%
UK employees that report positive
employee engagement3
PREPARED?
1 manpowergroup.com 2015
2 dupress.com 2015  
3 cipd.co.uk 2015 
Image credit: https://www.flickr.com/photos/petereed/1392536563/

n = 3,300 Business and HR leaders. International 
Source: http://dupress.com/articles/introduction-human-capital-trends-2015/ 
Image credit: http://www.beacontranscript.com/wp-content/uploads/2015/08/skydiver.jpg
YOU ARE NOT ALONE

SERIES: WAYS OF WORKING

2. DIGITALLY ENABLED 
WAYS OF WORKING

Digital has become:
• Less of a technological capability
• Increasingly the enabler of collaboration
• Now at unprecedented scale and with diminishing marginal cost
Digital ways of working allow increased connection:
• With customers, creating new standards of brand intimacy
• With employees, creating experiences that align with changing
values and better support work/life blend
• Digital as the tool that facilitates human interaction
Some examples;
TO BE CLEAR
Image credit: https://startupiceland.files.wordpress.com/2014/11/exploding-black-box.jpg

Requires 10,000 supporters to be considered 
1% sales paid out to the creator 
Image credits: https://ideas.lego.com/ and http://www.facepla.net/images/MB/2014/863/lego/lego.jpg
CROWD SOURCING & CO-CREATING THE FUTURE
HCL Technologies ideapreneur program 96,000 staff 
32,000 ideas generated 
9,000 ideas implemented 
$580M value impacted  
Image credit: http://www.hcltech.com/ideapreneurship

Announced plan for zero internal email in 2011 
blueKiwi - ahead of it’s time 
100k employees
REDUCTION OF EMAIL DEPENDANCY

465 Employees, 50 countries 
$1.2B Valuation 
Enabled by the simplest of collaborative tools 
Image credit: https://automattic.com/about/
DISTRIBUTED WORKFORCE / VIRTUAL TEAMS

330 Employees, 2 offices 
$2.5B Valuation 
Stack Ranking: Skill / Productivity / Group Contribution / Product Contribution in project group. Pooled company wide
LIQUID STRUCTURE, PEER REVIEW AND FLAT HIERARCHIES

Cost saving
Ownership
Increases cross functional engagement
Ideation 
Justification 
Ratification 
Path to rapid 
prototyping 
and MVP
ASSETSWhat have you got to offer?What are our products andservices?
VALUE PROPOSITIONWhat value do you deliver to youraudience?
Which problems are you solvingor needs appealing to?
ENGAGEMENTHow do you involve and build meaningful relationships with an outcome?
MEASURES & COSTSHow do we measure success? What does it cost an
VALUESWhat do you stand for and how do we behave?
OUTREACHHow do we reach out to our audiences with our value proposition?
AMBITIONWhere do we want to go and what are our objectives?
Strategy Explorer Canvas | We Are Atmosphere Ltd
Company
Adapted under the Creative Commons License by We Are Atmosphere Ltd (UK) from the original work at http://www.businessmodelgeneration.com/canvas
CONTENT / TACTICS / CHANNELS
What do we need to do and how do we link everything together?
PARTNERSHIPS AND RESOURCES
Who makes it all happen? What skills are required an

Social, community, APIs, teamsites, digital workplace, simplicity in reporting
Not new 
SAAS, Cost not a barrier
TOOLS THAT ENABLE COLLABORATIVE WAYS OF WORKING

(DIGITAL) FUTURE OF WORK
All of these practices will have an increasingly important function
in your organisations over the next 5 - 10 years
ASSETS
What have you got to offer?
What are our products and
services?
VALUE PROPOSITION
What value do you deliver to your
audience?
Which problems are you solving
or needs appealing to?
ENGAGEMENT
How do you involve and build meaningful relationships with an outcome?
MEASURES & COSTS
How do we measure success? What does it cost and does it make money?
VALUES
What do you stand for and how do we behave?
OUTREACH
How do we reach out to our audiences with our value proposition?
AMBITION
Where do we want to go and what are our objectives?
AUDIENCE
For whom do we create value?
How do they segment?
BEHAVIOURS
How do our audience
behave?
What are their
motivations?
Strategy Explorer Canvas | We Are Atmosphere Ltd Company: Date: Version:
Adapted under the Creative Commons License by We Are Atmosphere Ltd (UK) from the original work at http://www.businessmodelgeneration.com/canvas
CONTENT / TACTICS / CHANNELS
What do we need to do and how do we link everything together?
PARTNERSHIPS AND RESOURCES
Who makes it all happen? What skills are required and who do we need to partner with?

Image credit: http://www.newyorker.com/cartoons/a18183

Agile, creative to the core, innovative
organisations buzzing with talented people
who feel empowered and trusted to arrive at
bold solutions in response to changes in the
market.
A SUSTAINABLE RESPONSE TO DISRUPTION

Meetings are rare and revered opportunities
for thinking together and challenging your
talent, not a means to arrive at a decision.
Making business sense
Release 2 people from a weekly meeting  
= £3,600 effort to redeploy per year1
1 Assuming £39kpa working 48 weeks and 2 hrs/meeting/week (39000/52weeks/40hrs)*2*48 .. .. .. maths! 
A SUSTAINABLE RESPONSE TO DISRUPTION

SERIES: WAYS OF WORKING 
READ THE WHOLE SERIES AT SLIDESHARE.NET  
weareatmosphere.com

We are a business futures practice
We provoke new thinking and inspire positive change; helping you succeed in the
face of growing complexity and a more digitally connected world
Proven methodology delivering strategic programs of change
- Digital strategy & planning
- End-to-end digital transformation
- Innovation programs
- Workshops and programs of engagement
WE ARE ATMOSPHERE

Burke Turner 
Digital Workplace Consultant
1st floor, c/o PrettyGreen 
48-50 Farringdon Rd, London, EC1M 4DG
t. 0208 2424 954
weareatmosphere.com
@weareatmosphere

Atmosphere Ways of Working Part 2 Digitally Enabled Ways of Working

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