STAGES OF LOCALIZATION
DARIAN SHIMY - @DSHIMY
VP OF ENGINEERING, WEEBLY
EUROPEAN ENTREPRENEURSHIP & INNOVATION
STANFORD EN...
Trusted by 30 Million people worldwide
271EMPLOYEES
15LANGUAGES
30MSITE CREATORS
170COUNTRIES
250MMONTHLY USERS
AS YOUR BUSINESS EVOLVES, SO MUST
YOUR INTERNATIONAL STRATEGY.
STAGE 1
GETTING STARTED
DEMANDS FROM INTERNATIONAL USERS
WOULD BE A GOOD PROBLEM TO HAVE.
Startup Founder
STAGE 1: GETTING STARTED
NONE
STRATEGY
STAGE 2
EASY GROWTH
Country Traffic
Australia 2%
Brazil > 1%
Canada 10%
China > 1%
France > 1%
Germany > 1%
Great Britain 5%
India 2%
Mexico > ...
Country Traffic Language
Australia 2% English
Brazil < 1% Portuguese
Canada 10% English
China < 1% Chinese
France < 1% Fren...
ONE SIZE FITS ALL
STRATEGY
TRANSLATIONS
&
MEANT TO SAY
DRAG AND DROP
ACTUALLY SAID
DRAG AND SPILL THE WATER
3000
MEANT TO SAY
TRUSTED BY 30 MILLION
PEOPLE WORLDWIDE
ACTUALLY SAID
YOU TRUST THE WORLD HAS
30 MILLION PEOPLE
TRY IT FREE
TRY IT FREE
KOSTENLOS AUSPROBIEREN
WE SAID ‘LOCALIZATION’
BUT YOU HEARD ‘TRANSLATION’
- European Customer Base
STAGE 2: LOCALIZATION
THIS FEELS LIKE WORK
STAGE 3
DRIVE GROWTH
COUNTRY TARGET
STRATEGY
WHERE TO?
BUILD AND SHIP
THERE IS NO SINGULAR
STRATEGY
QUESTIONS
(IF YOU DON’T HAVE ANY QUESTIONS, YOU WEREN’T PAYING ATTENTION.)
Darian Shimy - Weebly - Stages of Localization - Stanford Engineering - Feb 1 2016
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Darian Shimy - Weebly - Stages of Localization - Stanford Engineering - Feb 1 2016

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Talk by Darian Shimy, VP Engineering - Weebly, at Stanford on Feb 1 2016, in our session on 'European Market Entry for Silicon Valley Startups'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs

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Darian Shimy - Weebly - Stages of Localization - Stanford Engineering - Feb 1 2016

  1. 1. STAGES OF LOCALIZATION DARIAN SHIMY - @DSHIMY VP OF ENGINEERING, WEEBLY EUROPEAN ENTREPRENEURSHIP & INNOVATION STANFORD ENGINEERING FEB 1, 2016
  2. 2. Trusted by 30 Million people worldwide
  3. 3. 271EMPLOYEES
  4. 4. 15LANGUAGES
  5. 5. 30MSITE CREATORS
  6. 6. 170COUNTRIES
  7. 7. 250MMONTHLY USERS
  8. 8. AS YOUR BUSINESS EVOLVES, SO MUST YOUR INTERNATIONAL STRATEGY.
  9. 9. STAGE 1 GETTING STARTED
  10. 10. DEMANDS FROM INTERNATIONAL USERS WOULD BE A GOOD PROBLEM TO HAVE. Startup Founder STAGE 1: GETTING STARTED
  11. 11. NONE STRATEGY
  12. 12. STAGE 2 EASY GROWTH
  13. 13. Country Traffic Australia 2% Brazil > 1% Canada 10% China > 1% France > 1% Germany > 1% Great Britain 5% India 2% Mexico > 1% United States 80%
  14. 14. Country Traffic Language Australia 2% English Brazil < 1% Portuguese Canada 10% English China < 1% Chinese France < 1% French Germany < 1% German Great Britain 5% English India 2% Hindi/English Mexico < 1% Spanish United States 80% English
  15. 15. ONE SIZE FITS ALL STRATEGY
  16. 16. TRANSLATIONS
  17. 17. &
  18. 18. MEANT TO SAY DRAG AND DROP
  19. 19. ACTUALLY SAID DRAG AND SPILL THE WATER
  20. 20. 3000
  21. 21. MEANT TO SAY TRUSTED BY 30 MILLION PEOPLE WORLDWIDE
  22. 22. ACTUALLY SAID YOU TRUST THE WORLD HAS 30 MILLION PEOPLE
  23. 23. TRY IT FREE
  24. 24. TRY IT FREE KOSTENLOS AUSPROBIEREN
  25. 25. WE SAID ‘LOCALIZATION’ BUT YOU HEARD ‘TRANSLATION’ - European Customer Base STAGE 2: LOCALIZATION
  26. 26. THIS FEELS LIKE WORK
  27. 27. STAGE 3 DRIVE GROWTH
  28. 28. COUNTRY TARGET STRATEGY
  29. 29. WHERE TO?
  30. 30. BUILD AND SHIP
  31. 31. THERE IS NO SINGULAR STRATEGY
  32. 32. QUESTIONS (IF YOU DON’T HAVE ANY QUESTIONS, YOU WEREN’T PAYING ATTENTION.)

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