4. LUXURY Defining Luxury The emotionalism of luxury “ Purchase of luxury items gives the buyer an immense amount of joy which surpasses the economic value of the product.” Luxury brands live in people’s hearts & minds Luxury brands have range Can be teamed with many products Luxury brands have permanence Don’t go out of style/are classic Characteristics
26. LUXURY Luxury Products & Services Cars: Jaguar, Mercedes Benz, Lamborghini, Rolls Royce, Bentley, Ferrari, Bugatti Couture: Versace Indian couture designers: Rohit Bal, Tarun Tahiliani May not include prêt designs Hotels & resorts Amar Vilas (Oberoi), Four Seasons
27. LUXURY Luxury Products & Services Accessories Footwear: Jimmy Choo Handbags: Louis Vuitton, Aigner, Leiber, Hermes, Prada Small leather goods: Dunhill Watches: Piaget, Tag Heur Eyewear: Armani, D&G, Chanel
28. LUXURY Luxury Products & Services Perfumes: Channel Jewellery & Gems: Cartier, Tiffany Writing instruments: Mont Blanc Luggage: Louis Vuitton Liquor: Henessy (vodka), Blue Label, rare wines Art Not Luxury: Mango
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30. LUXURY The Sachdev Group – Priya Chatwal & Charu Sachdev Brands: Lanvin, Alberta Ferretti, Jean-Paul Gaultier, Moschino, Stella McCartney Promoters of Luxury in India Genesis Colors Sanjay Kapoor of Satya Paul fame Brands: Aigner, Canali, Kenzo, Paul Smith, Just Cavalli Murjani Group Gucci, Jimmy Choo, Calvin Klein, Bottega Veneta Brandhouse Retail (S.Kumar Group) Escada, Dunhill JV’s in the pipeline DLF with Armani Hermes with Neelam Khanna (PRS Oberoi clan) Reliance Retail TSG International Marketing Pvt Ltd
31. LUXURY Emporio The first Indian luxury destination: Officially inaugurated: Sunday, 30th Aug Developer: DLF 130 luxury brands Apparel: Dolce & Gabana, Canali, Louis Vuitton, Chistian Dior Jewellery: Cartier, Harry Winston, Leather Goods: Tods Men: Paul Smith, Armani Watches: Piaget, Chopard, Jaegar Indian designers: Rohit Bal, Tarun Tahiliani, JJ Valaya
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33. LUXURY The story in India Luxury is not new to India but the modern form is yet to evolve Branding Lasting customers relations Signature look Virgin market
34. LUXURY The story in India Ermenegildo Zegna First store opened at Crossroads in 1999. Closed in 2005 A 3000sqft store opened at Taj, Mumbai in 2007 Third store to come up at Emporio Jimmy Choo Launched India store through Murjani Group in Sep08 Located at Nariman Point, Mumbai Worn by Aishwarya Rai, Preity Zinta Internationally launching sunglasses, fragrances & handbags LV’s association goes back to the Maharaja’s for luggage First store opened in 2003 at Oberoi Hotel, New Delhi Second store opened in Mumbai in 2004 Now opened at Emporio Louis Vuitton
39. LUXURY Scope for Indian brands Can you think of an Indian luxury brand? Acquiring Western brands: Tata acquires Jaguar from Ford in the UK Oberoi hotels: Rajvilas, Udaivislas, Amarvilas India’s strengths: excellence in craftsmanship, heritage, business potential Some suggested areas: hotels & hospitality, spas, jewellery, meditation (Mahesh Yogi), art, Indian fashion
