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Copyright © 2017 Business901 All Rights Reserved.
Step 1:
Identify Target, Key
Customers
Step 2:
Customer Outcomes
(JTBD)
Step 3:
Product/Service
Offerings
Step 4:
Value Proposition
Step 5:
Sales/Marketing
Activities - 3 E’s
Step 6:
Marketing Channels
Step 7:
Resources/Investments
Step 8:
Cluster
Step 9:
Identify Adjacencies
Step 10:
Co-create Vision
Step 11:
Listening & Learning
Step 12:
Sustain & Grow
Funnel of Opportunity
Copyright © 2017 Business901. All Rights Reserved.
Hosted by Joe DagerSponsored by Lean Marketing

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Are you using a Funnel of Depletion?

  • 1. Copyright © 2017 Business901 All Rights Reserved.
  • 2. Step 1: Identify Target, Key Customers Step 2: Customer Outcomes (JTBD) Step 3: Product/Service Offerings Step 4: Value Proposition Step 5: Sales/Marketing Activities - 3 E’s Step 6: Marketing Channels Step 7: Resources/Investments Step 8: Cluster Step 9: Identify Adjacencies Step 10: Co-create Vision Step 11: Listening & Learning Step 12: Sustain & Grow Funnel of Opportunity Copyright © 2017 Business901. All Rights Reserved.
  • 3. Hosted by Joe DagerSponsored by Lean Marketing