MAIA Intelligence develops Business Intelligence (BI) reporting and analysis products. In an exclusive e-interview with ChannelTimes, Sanjay Mehta, CEO of the company, unfolds potentials and paths for resellers to enter into BI business segment, to P. K. Chatterjee. Excerpts...

1. ChannelTimes.com > News > People-Business > Prospects in BI Solutions Selling Space ... Page 1 of 2
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Prospects in BI Solutions Selling Space (Part 1)
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MAIA Intelligence develops Business Intelligence (BI) reporting and analysis
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products. In an exclusive e-interview with ChannelTimes, Sanjay Mehta,
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CEO of the company, unfolds potentials and paths for resellers to enter into BI
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business segment, to P. K. Chatterjee. Excerpts...
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The least cost-effective BI solution is the one that never gets used. The most
•it is very good for who
cost-effective BI is one that is highly used, and connects to the long term
want purchases lcd tv or
strategy. To Implement BI, prepare an over-arching plan with a strategic track lagre ..
and a tactical track; as each project within the tactical track completes, iterate •Dear sir chote shahar ke
the strategy with lessons learned. dealer tak aap ki
scheme ..
BI solutions deal with things like the value of providing better service to •Mron CHIEF RANGE
customers, and the value of people making better decisions faster. And therein AFFORDABLE/VALUEABLE
PRODUCT I AM ..
lies the problem. It's hard, if not impossible, to calculate the ROI of better
decision-making. Unlike some IT systems that replace more expensive •URGENT Pl. give me the
address of Dealers in
systems, manual processes or headcount, BI's benefits are often 'soft' or
Kolkata ..
intangible. While there may be some ROI metrics that support a business case,
•I have valuabl pictures
BI projects often require a bit of faith on the part of the people writing the
on my card, but unable
checks - and some savvy selling by IT and business users. to ..
Talk to the editor
What kind of Channel Partners are working with MAIA Intelligence in
India?
MAIA Intelligence has consulting partners, OEM partners and Resellers as
channel partners under its Global Partnership Program.
Consulting partners provide consulting services and earn revenue from
implementation, integration, data warehousing, training services and licenses.
They resell MAIA product licenses, services, which are the primary revenue
drivers. These partners are provided qualified leads related to implementation
and deployment of all the MAIA Intelligence products to the end customers.
They get preference in all the direct contacts with end customer, as they
communicate MAIA's Policy - 'Partner with customers by providing value adding
solutions and not merely selling licenses'.
OEM Partners are those software product companies who integrate, embed, or
http://www.channeltimes.com/India/News/Prospects_in_BI_Solutions_Selling_Space_Part... 5/28/2008

2. ChannelTimes.com > News > People-Business > Prospects in BI Solutions Selling Space ... Page 2 of 2
host MAIA products as part of their software offerings. Software partners may
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also bundle and resell MAIA software products with their solutions. Our
Copyright (C) 2008 ITNation India Pvt. Ltd. All Rig
Reporting Tools are fully customizable, configurable and add comprehensive
reporting and analytical functionality to client's software products.
Reseller Partners get the opportunity to market, distribute, sublicense, and
support some or all MAIA Intelligence products, and are generally attached to
Consulting Partners for Solutions to Customers.
How can a reseller become MAIA's sales partner?
IT Solutions Providers / Hardware Vendors / Software Vendors / Resellers /
Distributors / Consultants / CA Firms, can become MAIA's Reseller under Global
Partnership Program. MAIA Reseller program offers companies an easy way to
begin to work with MAIA Intelligence. Additionally, it enables MAIA Intelligence
to identify potential users of its BI software solutions, by offering transparent
and timely rewards to an expanded set of participants for leveraging their
business relationships to refer BI prospects to MAIA Intelligence.
Reseller partners are rewarded when a deal is closed. The rewards are based
on size of the deal's net software license value realized - hence more the deal
size value bigger becomes the closing reward incentive to reseller. The Referral
partner program provides exclusive sales materials on the complete portfolio of
1KEY Agile BI Suite solutions, along with opportunity qualification tools and
online learning sessions. For these companies, getting enrolled in reseller
partner program can be the first step in a long-term partnership with MAIA
Intelligence and solution selling space.
(To be continued)
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