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Approach Note: Adopting Enterprise Mobility with Smartphone Discussion Document April 4, 2011
Executive Summary -   - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contents -   - ,[object Object],[object Object],1. Smartphone landscape 3. Smartphone Architecture Options 4. Case Study: CIO Dashboard Appendix 2. Smartphone Platform Selection ,[object Object],[object Object],[object Object]
1. Smartphone landscape -   - Source: wikipedia Smartphone market share - Q1 2010 ( unit sale ) Key players in Smartphone OS space Smartphone OS Change in market share since Q1 2009 Symbian  - 4.5% RIM - 1.2% Apple (iPhone) + 4.9% Android + 8.0% Windows Mobile - 3.4% Linux - 4.3% Others - 0.5%
1. Smartphone landscape -   - Source: AdMob mobile metrics report, February 2010 Share of  mobile web traffic  by Smartphones iPhone (Apple) and Android (Google) platforms are fast capturing the mobile web space The Mobile Web
2. Smartphone Platform Selection -   - Business objectives Target user base IT application ecosystem Anticipated usage pattern Adopted Smartphone Strategy Enterprise Smartphone strategy should align Business Objectives with the needs of targeted user base while optimizing the existing IT application ecosystem Developing an enterprise Smartphone strategy
2. Smartphone Platform Selection -   - Source:  http://shahneil.com/2010/02/smartphone-war-part-i-smartphone-os-differentiating-factor/ Smartphone user’s  pyramid of needs Performance of Smartphone platforms iPhone and Android with their superior user experience are the preferred choice in consumer Smartphone market Maturity of Smartphone platform: Consumer’s perspective  iPhone Android Blackberry Symbian Legend: Best in class  Barely working  Apps A huge library of Apps, right from social networking, tools and games Features and Functionality Navigation, Audio, video, camera, calendar, alarm clock etc Ease of Communication SMS, MMS, Web browser, email, chat services and document viewer Design and Performance Usability, battery life, ergonomic design, touch screen, QWERTY keyboard Secure and Reliable connection Connectivity, speed, compatibility with networks and reliability
2. Smartphone Platform Selection -   - Source:  wikipedia iPhone and Android platforms, with their cutting edge design and dedicated community support, are making inroads into Enterprise Smartphone space Maturity of Smartphone native platform: Enterprise Architecture perspective  Legend:  Good  Bad  Mobile Platforms Programming Language Learning Curve IDE Support Community Support Backward Compatibility Dynamic Data Push Ease of Deployment iPhone Objective C Android Java / C Blackberry Java Symbian C++
3. Smartphone architecture options -   - Native Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Web Application  ,[object Object],[object Object],[object Object],[object Object],[object Object],Description Benefits Architecture Options Drawbacks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hybrid Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Case Study: CIO Dashboard -   - Business Case Enable enterprise Quality dashboard on Smartphone. The enterprise Quality dashboard, provides an instant health check of all active projects in the enterprise. Enabling the Quality dashboard on a Smartphone will greatly improve the decision making capability of the CIO and senior management staff.  Target Users: CIO, Senior Management Staff Anticipated Usage Pattern:  - Approximate 100 users - Maximum 10 concurrent users - No data entry through Smartphone (Read Only)
4. Case Study: CIO Dashboard -   - Decision tree to arrive at the appropriate architecture Medium High Low True Medium False CIO Dashboard Volume of data Low Frequency of data updates False Need of user input High Mobile Web Application Architecture True True Recommendation: Enhance the existing Quality dashboard to enable it on Smartphones Medium Low False High False False False
2 -   - 4. Case Study: CIO Dashboard Implementation Approach  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Due- diligence (2 Weeks) Development (tbd) ,[object Object],[object Object],Rollout (tbd)
-   - Appendix
Comparison of available mobile development tools -   - Source: amlcode.com
Worldwide mobile usage data -   - Source: Gartner
[email_address] DBS India, 1 st  Floor, World Trade Towers, Barakhamba Lane, New Delhi 110001 6225 S. Mojave Rd. Suite B Las Vegas, NV 89120, USA. T: +1 408 459 0657

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On Mobile- Product Strategy

  • 1. Approach Note: Adopting Enterprise Mobility with Smartphone Discussion Document April 4, 2011
  • 2.
  • 3.
  • 4. 1. Smartphone landscape - - Source: wikipedia Smartphone market share - Q1 2010 ( unit sale ) Key players in Smartphone OS space Smartphone OS Change in market share since Q1 2009 Symbian - 4.5% RIM - 1.2% Apple (iPhone) + 4.9% Android + 8.0% Windows Mobile - 3.4% Linux - 4.3% Others - 0.5%
  • 5. 1. Smartphone landscape - - Source: AdMob mobile metrics report, February 2010 Share of mobile web traffic by Smartphones iPhone (Apple) and Android (Google) platforms are fast capturing the mobile web space The Mobile Web
  • 6. 2. Smartphone Platform Selection - - Business objectives Target user base IT application ecosystem Anticipated usage pattern Adopted Smartphone Strategy Enterprise Smartphone strategy should align Business Objectives with the needs of targeted user base while optimizing the existing IT application ecosystem Developing an enterprise Smartphone strategy
  • 7. 2. Smartphone Platform Selection - - Source: http://shahneil.com/2010/02/smartphone-war-part-i-smartphone-os-differentiating-factor/ Smartphone user’s pyramid of needs Performance of Smartphone platforms iPhone and Android with their superior user experience are the preferred choice in consumer Smartphone market Maturity of Smartphone platform: Consumer’s perspective iPhone Android Blackberry Symbian Legend: Best in class Barely working Apps A huge library of Apps, right from social networking, tools and games Features and Functionality Navigation, Audio, video, camera, calendar, alarm clock etc Ease of Communication SMS, MMS, Web browser, email, chat services and document viewer Design and Performance Usability, battery life, ergonomic design, touch screen, QWERTY keyboard Secure and Reliable connection Connectivity, speed, compatibility with networks and reliability
  • 8. 2. Smartphone Platform Selection - - Source: wikipedia iPhone and Android platforms, with their cutting edge design and dedicated community support, are making inroads into Enterprise Smartphone space Maturity of Smartphone native platform: Enterprise Architecture perspective Legend: Good Bad Mobile Platforms Programming Language Learning Curve IDE Support Community Support Backward Compatibility Dynamic Data Push Ease of Deployment iPhone Objective C Android Java / C Blackberry Java Symbian C++
  • 9.
  • 10. 4. Case Study: CIO Dashboard - - Business Case Enable enterprise Quality dashboard on Smartphone. The enterprise Quality dashboard, provides an instant health check of all active projects in the enterprise. Enabling the Quality dashboard on a Smartphone will greatly improve the decision making capability of the CIO and senior management staff. Target Users: CIO, Senior Management Staff Anticipated Usage Pattern: - Approximate 100 users - Maximum 10 concurrent users - No data entry through Smartphone (Read Only)
  • 11. 4. Case Study: CIO Dashboard - - Decision tree to arrive at the appropriate architecture Medium High Low True Medium False CIO Dashboard Volume of data Low Frequency of data updates False Need of user input High Mobile Web Application Architecture True True Recommendation: Enhance the existing Quality dashboard to enable it on Smartphones Medium Low False High False False False
  • 12.
  • 13. - - Appendix
  • 14. Comparison of available mobile development tools - - Source: amlcode.com
  • 15. Worldwide mobile usage data - - Source: Gartner
  • 16. [email_address] DBS India, 1 st Floor, World Trade Towers, Barakhamba Lane, New Delhi 110001 6225 S. Mojave Rd. Suite B Las Vegas, NV 89120, USA. T: +1 408 459 0657

Notes de l'éditeur

  1. With arrival of power mobile browsers such as webkit and safari, access of internet from mobile devices has shown many fold increase. As technologies like HTML5 and javascripts mature further (with help from hardware acceleration) the mobile devices will be able to consume richer and highly capable web applications. This new found ability of a mobile user coupled with cloud computing is likely to share the next generation of mobile web applications. In coming days, more and more enterprises / developers will be developing applications aimed at the Mobile Web.
  2. The following aspects should be considered while determining the enterprise mobile strategy - Business Objectives: - How critical is the business process (to be accomplished by the mobile application)? - How time sensitive is it (does it require real time data processing? Frequency of data synchronization)? - what is the cost of transaction failure? - What are the acceptable Service levels for the mobile apps Target User base: - Demographics of the user base? Job profile, responsibilities, technology proficiency - What is the current preferred mode of transaction for the identified user base? Anticipated Usage Pattern - Do we expect the users to receive alerts, take action on short messages, fill out forms, perform more complex navigations, create digital content or combination of one or more ? IT Application Ecosystem: - Existing IT infrastructure - Service Management infrastructure - Upgrade / Maintenance needs