My approach to civic entrepreneurship, mixing Lean Startup principles and the children's parable, Stone Soup

1. Theory of Change:
Civic Entrepreneurship
JEFFREY J. BUSSGANG
FLYBRIDGE CAPITAL | HARVARD BUSINESS SCHOOL
HUBWEEK 2018 – OCTOBER 9

2. Theory of
Change:
Making
Stone Soup

3. Mixed with a
time tested
Innovation
model

4. Example:
Why Can’t Silicon
Valley Hire Black
Coders?

5. Solution: Hack.Diversity

6. Example:
City of Lawrence
Amidst Industrial
and Demographic
Transition

7. Solution:
Lawrence Leads
An Executive
Education and
Leadership Program
at HBS

8. The Playbook:
Mashup of Design Thinking and
Cross-Sector Collaboration
 Identify a big, intractable, visible problem
 Convene cross-sector domain experts and leaders
 Brainstorm a few innovative solutions
 Design and test an “MVP” that relies on the kindness of many actors in the
system – thiat is, make Stone Soup
 If “product-market fit” is achieved, scale | If not, pivot
“Create an informal authority structure that transcends public-sector/private-
sector lines that rallies…the grass roots and the grass tops. Organize around
the data…bring all the players together.”
- David Brooks, NY Times 10/8/18

9. Your
Role?
Don’t
Forget to
Bring The
Carrots

10. THANK YOU!
JEFFREY J. BUSSGANG
FLYBRIDGE CAPITAL | HARVARD BUSINESS SCHOOL
HUBWEEK 2018 – OCTOBER 9