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How to Make Your
Company Blog
Read Like a Magazine
Magazines might be a
form of traditional media
But they still hold have their
place, even in our digital era
There’s something about
magazines that sucks you
in and continuously
makes you think
So how can your company
blog have the same impact?
Pick a Niche,
Stay on Topic
To stay consistent, pick your
niche and don’t deviate much
from your main theme
A fitness magazine wouldn’t write
articles about pet grooming
So stay on topic to help sell
your products and services
Offer Your Very
Best Advice
Advice columns are a
staple for magazines
If you’re going to give
advice on your blog, make
sure that it’s top quality
Offer advice as if your readers
are already paying customers
It’s a surefire technique to turn
readers into paying customers
Publish on Time,
Every Time
In the world of business
blogging, your publishing schedule
should be predictable
Just like your
favorite magazine
Create a solid blogging
schedule and stick to it
Showcase
Success
Everyone loves a
good success story
Use success stories from
customers and highlight
them on your blog
Showcase how your products
influenced customers lives
This will help inspire
customers to take action and
inquire about your services
Never
Duplicate
Reputable magazines will only
publish their own articles
They’d never steal articles
from a magazine
And the same concept applies
to your company blog
Aim to create original blog
content as often as you can
Quality Writing
is Key
Hiring someone to write
your blog posts can help
keep your ship sailing
Which gives you more time to run
other aspects of your business
Never let the quality of your blog
posts suffer due to lack of time
or inadequate writing skills
Not to mention, blog writers
have a knack for making your
posts an awesome read
Your company blog is a public
forum where readers can get
advice, find unique stories,
and connect with your brand
As your posts get better every
week, your company blog
will become a powerful and
valuable marketing tool
Click here to get your own
magazine-quality blog posts
How to Make Your Company Blog Read Like a Magazine

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How to Make Your Company Blog Read Like a Magazine