Promotion Project Final

By Jorge Tovar, Leanne Highmore, Anne Schellenbach, Daniel Rollings and Melissa Butkov Contact Person: Glenn Galloway, Owner of ABC

About The Company ,[object Object],[object Object],[object Object],[object Object]

Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Substitute: Cooking at Home Differentiation: Live Music

S.W.O.T Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market and Current Advertising ,[object Object],[object Object],[object Object]

Target Market and Current Advertising ,[object Object],[object Object],[object Object],[object Object]

Medium One: Ashland Magazine ,[object Object],[object Object],[object Object],[object Object]

Magazine and Playbill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Medium Two: Out-of-Home (Brochures and OSF Playbill) ) ,[object Object],[object Object],[object Object]

Brochure Open Every Day 8am to 9pm Tuesday Night Live Jazz with The Grooveyard Trio and 3 course dinner for $15 ~ ~ ~ ~ ~ ~ ~ Wednesday Night Live Jazz with Boris Cummings & Tim Church and Drink & Food Specials! Location & Contact We are located on the plaza in beautiful downtown Ashland, OR. Our Address 38 E. Main St. Ashland OR. 97520 Phone Number 482-2117 American Cuisine with a Mediterranean Splash

Brochure Dinner Menu Lunch Menu Breakfast Menu

Medium Three: Radio Ad ,[object Object],[object Object],[object Object],[object Object]

Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion Project Final

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Promotion Project Final