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1. GROW YOUR BRAND’S
ECOSYSTEM
Social
Media
for Business
to
brought
you by

2. y
and the wa e
m
we consu
media

3. Phone Smartphone
Letter eMail
Seminar Webinar
CAIRNS
Queensland Fertility Group’s
Network of Care
Welcome to
1800 111 IVF [483] Queensland
TOWNSVILLE
www.qfg.com.au Fertility Group
MACKAY
BRISBANE
IPSWICH
TOOWOOMBA
For more information on clinic and specialist locations or
Queensland Fertility Group’s regular public information events visit
www.qfg.com.au
Public Information 1800 111 IVF [483]
www.qfg.com.au
Brisbane Mackay
Auchenflower (Wesley Hospital), Capalaba,
City, Everton Park, South Bank, Springfield Lakes
T [07] 4965 6500
QFG-COMM-PI-001 10-03-2011
T 1800 111 IVF [483] Toowoomba
Cairns T [07] 4638 5243
T [07] 4041 2400 Townsville
Ipswich T [07] 4772 8900
T [07] 4638 5243
eNews
Brochure Website
Newsletters eNewsletters
Newspaper Online News
Social
Socialising Networking
Books eBooks

5. eNews
They communicate, socialise, access news, shop, research and
engage with businesses through multiple digital platforms, and
many of these are on the go (iPads and Smartphones).

7. socialsphere

9. For many companies,
social media is an important
part of their marketing plan.

10. In Australia
26%
of businesses have set
aside a portion of their
marketing budget to
social networking
activities [Source: Community Engine]

11. $$ $
broadcast
$$ blogs
$
print social media
outdoor
radio digital
Some companies are even shifting budget
from traditional to new media to better
connect and engage with their audience.

12. Australian businesses are becoming
more connected
25% 17% 10%
More than a quarter of
Australian businesses now
have a Facebook page,
17% have a Twitter page and
10% have a YouTube channel.
[Source: Community Engine]

13. And seeing results:
40%
Over
of Australian businesses gain
new customers through social networks.
[Source: Regus Survey]

14. How will
social media
benefit your business?

15. Your business can:
Get valuable
Have customer
control build feedback
of your social your brand and engagement
ecosystem and increase
brand awareness

16. Your business can:
Benefit from
s
t of all, it’
word of mouth Bes
communication amongst
FRElEely
p et
your customers and com !
me asureable

17. Never before have you been able to
upon real time activity about your brand.

18. You can deliver
better customer service
turn customers into
powerful brand advocates
and super boost your
brand awareness
to existing and new audiences.

20. Let’s share the statistics:
The world spends over
110 billion
minutes on social networks and blog sites.
That equates to 22% of all time online!
[Source: Nielsen]

21. And Australians are
spending more time
on social media sites
than any other country!

22. As of 2011, Facebook has The
500 million 35+
now represents
more than
30% of the
demographic entire userbase
active users – that’s about ...
1 13 in every
people on Earth 50%
of users log in
74%
every day
The 18-24 in 2010-11
demographic
grew the fastest:

23. There are Every day
106 million 300,000
accounts on Twitter users join Twitter
55 million
tweets are published every day 45%
55%
Twitter’s search engine gets
600 million queries
every day

24. Every day YouTube exceeds
2 billion views
The average person spends
15 minutes a day
on the site

25. There are
100 million
active LinkedIn users
The average age is
25-45

26. Let’s get local
Australia has more than
of Australians
now own one
9,000,000
active Facebook users
2 in5
Nearly
75% of Australian internet
users visit Facebook
online Australians are now
70%
interacting with companies via
visit social networking sites
YouTube
43%
34% visit Did you know? In the world, more than
Twitter 200 million
people access Facebook from their phone
of Australians own a Smartphone
proving we are becoming connected consumers
of social networking, news, shopping, etc
[Sources: Nielson & Regus Survey 2011]

27. ?
? ?
?
? ?
?
?
?
? ?
Social media
is becoming an increasingly
important role in
consumer decision making.

28. 50%
of Australian businesses agree
that if they do not employ
social media they
risk losing touch
with their customers. [Source: Community Engine]

29. 70% of all Australian
businesses intended
to conduct some form of
social media activity in 2010
(compared to 40% in 2008). [Source: Community Engine]

31. Welcome to Brio World.
Brio Group’s DESIGN
4
ng & Positioning S
ami tr a
dN
powerful
teg
B ran lture
& Language Dev
u el y opm
dC en
an , Print & Digital D
Br p aign esi
t
m gn
Ca Iden
tity & Style Guid
e
divisions
d lin
an es
Br
ign
Tra
O
Des
diti
/ SE
t
en
Soc
o na l
pm
elopment &
n
Architecture
imedia Animatio
Strat
ial Media Strateg
aign Develo
& Digital Mar
Copywriting
DIGITAL
egic Planning
&
PR
Camp
ation
e D ev
ult
ital
M
orm
ies
Dig
bsit
ket
combine our strategic
Inf
ing
We
Me
dia ng
Planning & Buyi
Ca
on
and creative minds to
mp
aign uti
Br S t r a t e g y & E xe c
g
Br an
an dC nin en
t
omm lan
dE unication P pm
xpe lo
rien eve
ce Assessment & D
produce your complete
social media toolkit. ADVERTISING

32. Social Media
Strategy

33. Social Media
Policy

34. Social Media Set-Up
& Custom Page Design
+ Integration with your website
and digital marketing initiatives

35. Content
Calendars

36. Social Media
Training

37. k
Faceboo
Tweets,
dates,
status up
ates.
dIn Upd
Content
Linke
Execution

39. Let us help you maximise your
social media activity
to ensure the
best return
on your
digital investment.

40. and you’ll feel confident
you’re getting the best
& exposure
engagement
with your fans

41. Social Media for business
Are you ready?