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How to Ignite Your Content Marketing on LinkedIn
LinkedIn Publisher, Content Creation and Content Curation
Viveka von Rosen
LinkedIn Expert
Speaker and Author
• Viveka von Rosen (@LinkedInExpert)
CVO and co-founder of Vengreso
• ...
What We’ll Cover
 Publisher, Posts, Articles and Pulse (Oh My!)
 Tips for article-writing on topics, style, reach
 Publ...
© 2017 | Confidential | All rights reserved.@GoVengreso
Posts/ Articles are the long form
blog like content you create
Pos...
The Benefits of LinkedIn Publisher
• Sticky
• Add Visual Impact
• SEO Searchable
• Thought Leader Positioning
• Drive Traf...
Getting Started on Publisher
Where to Find (and Use) LinkedIn Publisher
Home Page - “Write an Article”
https://www.linkedin.com/post/new
• Header Settings
• Font Formatting
• Bullets
• Quotes
• Links
• Visuals
Features of LinkedIn Publisher
• ‘How To’ Posts
• Posts With Tips in the Title
• Guides
• Top Ten Lists
• Research-Focused Posts
• Infographics
https://b...
1. 500 to 10,000 Words
2. Use Calls to Action
3. Add a Contact Info and a Calendar Link
4. Use Cohesive and Strong Visuals...
Finding, Creating and Curating
Content
• If you’re already creating valuable content
in the form of blog posts, newsletters, and
other articles, you can repurpos...
• Read Ryan Levesque’s ASK
• Ask in an update
• Ask in an email
• Ask on all your social channels
• Ask in a webinar
AND L...
• Google your Content
• Audit your Computer Files
• Review Newsletters
• Customize Resource Material
Audit Existing Content
Influencer Round Up Articles
Check out this one on Anders Pink:
http://blog.anderspink.com/2017
/06/linkedin-social-sellin...
In order to add a LinkedIn sharing link, you must first publish the article. Then click the
icon to share your article on ...
The Publisher Checklist!
Amplifying Your Content
• Excel
• Online Content Calendar
• BuzzSumo Content Calendar:
http://bzsu.co/sumosked
• Project Management Tool (Asana, W...
• Think of your LinkedIn posts as you
would a product you’re promoting.
• Share them on all of your social media
sites and...
• Copy URL for Post
• Copy “Sharing” URL
• Find potentially “Interested Parties” in
your connections
• Tag them for future...
Keep an Eye on your SSI Score
Your SSI Score will let you know how you are doing in the Social Selling
Arena: https://www....
Other Content You Can Share
 Your Own Company Blog Posts
 Your LinkedIn Company Page Updates
 Find Content through Feed...
LinkedIn Pulse
 Find and Save Pulse URL: https://www.linkedin.com/pulse/discover
 Find and save your favorite Influencer...
Create New or Repurpose
Existing Content on
Publisher
Share, Share and Share
Again
Find and Save Content to
Consistently S...
Thank you for
your time!
Question
and
Answer
LinkedIn Resources
vengreso.com/blog/linkedin-resources
Or text
970-919-1212
Viveka@Vengreso.com
@LinkedInExpert
970-481-8...
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7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business

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BuzzSumo Experts Series webinar with Viveka Von Rosen

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7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business

  1. 1. How to Ignite Your Content Marketing on LinkedIn LinkedIn Publisher, Content Creation and Content Curation
  2. 2. Viveka von Rosen LinkedIn Expert Speaker and Author • Viveka von Rosen (@LinkedInExpert) CVO and co-founder of Vengreso • Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand.” • Contributor: SME, LinkedIn, Forbes, Entrepreneur • 32K+ Followers on LinkedIn • 80K+ Followers on Twitter • Forbes “Top Social Media Influencer” Meet Viveka von Rosen
  3. 3. What We’ll Cover  Publisher, Posts, Articles and Pulse (Oh My!)  Tips for article-writing on topics, style, reach  Publisher checklist  Your SSI score and what it means  Other content for thought leadership on LinkedIn  What thought leadership means to you (BuzzSumo)  Q&A
  4. 4. © 2017 | Confidential | All rights reserved.@GoVengreso Posts/ Articles are the long form blog like content you create Posts/Updates are the short form tweet-like updates you share after your Posy is published Publisher is the feature you use to create these Posts Pulse is LinkedIn’s newsreader.. that you might be lucky enough to get featured in! Articles Posts Posts/ Updates Publisher Pulse PUBLISHER, POSTS, ARTICLES UPDATES AND PULSE
  5. 5. The Benefits of LinkedIn Publisher • Sticky • Add Visual Impact • SEO Searchable • Thought Leader Positioning • Drive Traffic • Lead Generation Articles VS Updates
  6. 6. Getting Started on Publisher
  7. 7. Where to Find (and Use) LinkedIn Publisher Home Page - “Write an Article” https://www.linkedin.com/post/new
  8. 8. • Header Settings • Font Formatting • Bullets • Quotes • Links • Visuals Features of LinkedIn Publisher
  9. 9. • ‘How To’ Posts • Posts With Tips in the Title • Guides • Top Ten Lists • Research-Focused Posts • Infographics https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content- marketing/2017/revealed-at-last-the-secret-code-for-successful-content Tips for Writing Headines
  10. 10. 1. 500 to 10,000 Words 2. Use Calls to Action 3. Add a Contact Info and a Calendar Link 4. Use Cohesive and Strong Visuals 5. Write Compilation or Round Up Posts Tips for Article Writing
  11. 11. Finding, Creating and Curating Content
  12. 12. • If you’re already creating valuable content in the form of blog posts, newsletters, and other articles, you can repurpose content for LinkedIn Publisher. • But you’ll also want to create original content for your LinkedIn readers. • You can use Publisher to test content too! Customize Your Content
  13. 13. • Read Ryan Levesque’s ASK • Ask in an update • Ask in an email • Ask on all your social channels • Ask in a webinar AND LISTEN!!! http://getaskbook.com/ask-book-sample.pdf ASK Your Audience
  14. 14. • Google your Content • Audit your Computer Files • Review Newsletters • Customize Resource Material Audit Existing Content
  15. 15. Influencer Round Up Articles Check out this one on Anders Pink: http://blog.anderspink.com/2017 /06/linkedin-social-selling-and- engagement-insights-from- 100000-posts Use BuzzSumo to find articles to summarize and share
  16. 16. In order to add a LinkedIn sharing link, you must first publish the article. Then click the icon to share your article on LinkedIn and copy the URL from the pop-up window. Add either a text and/or visual call to share link. Sharing Ninja Trick!!!!
  17. 17. The Publisher Checklist!
  18. 18. Amplifying Your Content
  19. 19. • Excel • Online Content Calendar • BuzzSumo Content Calendar: http://bzsu.co/sumosked • Project Management Tool (Asana, WorkChat) • Regular Calendar • Google Calendar • Paper Calendar Create a Content Calendar
  20. 20. • Think of your LinkedIn posts as you would a product you’re promoting. • Share them on all of your social media sites and share them more than once. • Add your Posts to your Social Sharing Tools like:  HeroicSocial  AgoraPulse  Oktopost  Hootsuite  SociaMonials Sharing Posts to Social
  21. 21. • Copy URL for Post • Copy “Sharing” URL • Find potentially “Interested Parties” in your connections • Tag them for future posts (Use Dux- Soup) • Briefly outline post (WIIFT) • Message connections (individually) • Use LinkedHelper Sharing Posts as Messages
  22. 22. Keep an Eye on your SSI Score Your SSI Score will let you know how you are doing in the Social Selling Arena: https://www.linkedin.com/sales/ssi
  23. 23. Other Content You Can Share  Your Own Company Blog Posts  Your LinkedIn Company Page Updates  Find Content through Feed Preferences: (LinkedIn.com/feed/follow/?trk=psettin gs_feed_prefs)  Find Content on Pulse (Linkedin.com/pulse/discover)  Find Content your best leads are sharing
  24. 24. LinkedIn Pulse  Find and Save Pulse URL: https://www.linkedin.com/pulse/discover  Find and save your favorite Influencers, Channels and Publications  Find and share articles 3x a week
  25. 25. Create New or Repurpose Existing Content on Publisher Share, Share and Share Again Find and Save Content to Consistently Share WRAPPING UP © 2017 | Confidential | All rights reserved.@GoVengreso
  26. 26. Thank you for your time! Question and Answer
  27. 27. LinkedIn Resources vengreso.com/blog/linkedin-resources Or text 970-919-1212 Viveka@Vengreso.com @LinkedInExpert 970-481-8916

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