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Thank You
Ben Smithee



!
#AMAMR
@SpychResearch
?’s encouraged
social media
         web 2.0
   social networking
interactive marketing
  inbound marketing
       new media
topics:
              what is it?

   how is it changing what we do?

why is it valuable to us as researchers?

         w...
synergistic channel




research, design, marketing,
 communication, feedback
short, real-time, txt, audio, video
multi-input
multi-output
evolution of marketing and
brand communication strategies
it’s no longer about shouting

1,000        100          10
it’s about building and
 maintaining relationships
10          100         1,000
names you are tired of hearing
names you are tired of hearing




by understanding these
you can better understand these
where does social media fit in MR?
amazingly intimate
everyone is becoming a researcher

          results now!
experience



today’s consumers:
1. blog
2. comment
3. vlog
4. tweet
5. talk to others
6. call customer service
benefits to understanding SM and
          its value to MR
the potential value of SM
fastest growing community site -1,382%
                increase in visits

475,000 unique in Feb 2008 - 7 million in Feb 2...
realize the massive potential...
but don’t under-estimate the
         power of one!
US Airways flight – Janis Krum, ferry passenger,
  first to tweet before any traditional media
how can I successfully apply this
      to market research
seek first to understand
understand the strengths/
weaknesses and applications for
 appropriate implementation
real-ti                                    line?
          me up                        te  on
                  dates    ...
social media monitoring
bloggers have a voice
tweetgrid
tweetdeck
monitor traffic
video is king
video chat/journaling
i’m finally on facebook...
       now what?
harness its power effectively
but I’m interested in my company
so are all of these people
if you haven’t figured it out, it’s not
about your network...it’s about theirs!
the power is in groups
isn’t YouTube just for ridiculous
         home videos?
not anymore




Youtube - search - Sprint “now”
instant feedback and reviews
the “new” news
customization
user and crowd-sourced
     customization
secure corporate networks
an example from experience?
a socially interactive approach
         at SXSW 2009
SM in recruiting, interviewing,
follow-up, logistics, deliverables
www.youtube.com/spychresearch
looking forward
enhanced corporate acceptance
further movement toward video
real-time video streams
global standard
what is the bottom line?
SM is not for everyone and
        everything
we are past “twitter is cool” and
    “get a facebook page”
perception is reality
SM gives us another valuable tool
  to obtain consumer insights
used appropriately, you can mine
 honest & candid feedback from
audiences eager to voice opinions
please keep in touch!
Ben Smithee
SpychResearch.com
     @SpychResearch
     Benjamin Smithee
      Spych Fan Page
still not fully convinced?
      ben@dgaqual.com
        (215) 501-2341
Sources
Advertising Age
  blogpulse
  emarketer
  Facebook
   Google
   Linkedin
    Nielsen
    twitter
   youtube
The Social Media Revolution in Market Research
The Social Media Revolution in Market Research
The Social Media Revolution in Market Research
The Social Media Revolution in Market Research
The Social Media Revolution in Market Research
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The Social Media Revolution in Market Research

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Presentation given by Ben Smithee at the May 22nd DFW American Marketing Association Market Research Meeting in Dallas Texas.

How social media applies to the world of market research and communication
Ben Smithee - Managing Partner, Spych Market Analytics, LLC

Ben@SpychResearch.com
215-501-2341

Publié dans : Business, Technologie
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • social media had become a reliable source of primary data for market research .. i wrote an artiocle on it on my blog , give it a look http://www.jasica.in/2012/01/four-reasons-why-social-media-is-most.html
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  • social media had become a reliable source of primary data for market research .. i wrote an artiocle on it on my blog , give it a look http://www.jasica.in/2012/01/four-reasons-why-social-media-is-most.html
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
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The Social Media Revolution in Market Research

  1. 1. Thank You
  2. 2. Ben Smithee !
  3. 3. #AMAMR @SpychResearch ?’s encouraged
  4. 4. social media web 2.0 social networking interactive marketing inbound marketing new media
  5. 5. topics: what is it? how is it changing what we do? why is it valuable to us as researchers? where do we start? where is it going?
  6. 6. synergistic channel research, design, marketing, communication, feedback
  7. 7. short, real-time, txt, audio, video
  8. 8. multi-input
  9. 9. multi-output
  10. 10. evolution of marketing and brand communication strategies
  11. 11. it’s no longer about shouting 1,000 100 10
  12. 12. it’s about building and maintaining relationships 10 100 1,000
  13. 13. names you are tired of hearing
  14. 14. names you are tired of hearing by understanding these
  15. 15. you can better understand these
  16. 16. where does social media fit in MR?
  17. 17. amazingly intimate
  18. 18. everyone is becoming a researcher results now!
  19. 19. experience today’s consumers: 1. blog 2. comment 3. vlog 4. tweet 5. talk to others 6. call customer service
  20. 20. benefits to understanding SM and its value to MR
  21. 21. the potential value of SM
  22. 22. fastest growing community site -1,382% increase in visits 475,000 unique in Feb 2008 - 7 million in Feb 2009 131% increase in March up to 9.3 Million largest age group adults 35 - 49
  23. 23. realize the massive potential... but don’t under-estimate the power of one!
  24. 24. US Airways flight – Janis Krum, ferry passenger, first to tweet before any traditional media
  25. 25. how can I successfully apply this to market research
  26. 26. seek first to understand
  27. 27. understand the strengths/ weaknesses and applications for appropriate implementation
  28. 28. real-ti line? me up te on dates ica un unbiased buzz om m ersc om st c cu olle Y do my ge en w G ho does utilizing SM make sense for your project? non-i ntrus ive m B2 onito techn B ring ology tion e? erva o th ey us obs t too ls d te wha tim a in
  29. 29. social media monitoring
  30. 30. bloggers have a voice
  31. 31. tweetgrid
  32. 32. tweetdeck
  33. 33. monitor traffic
  34. 34. video is king
  35. 35. video chat/journaling
  36. 36. i’m finally on facebook... now what?
  37. 37. harness its power effectively
  38. 38. but I’m interested in my company
  39. 39. so are all of these people
  40. 40. if you haven’t figured it out, it’s not about your network...it’s about theirs!
  41. 41. the power is in groups
  42. 42. isn’t YouTube just for ridiculous home videos?
  43. 43. not anymore Youtube - search - Sprint “now”
  44. 44. instant feedback and reviews
  45. 45. the “new” news
  46. 46. customization
  47. 47. user and crowd-sourced customization
  48. 48. secure corporate networks
  49. 49. an example from experience?
  50. 50. a socially interactive approach at SXSW 2009
  51. 51. SM in recruiting, interviewing, follow-up, logistics, deliverables
  52. 52. www.youtube.com/spychresearch
  53. 53. looking forward
  54. 54. enhanced corporate acceptance
  55. 55. further movement toward video
  56. 56. real-time video streams
  57. 57. global standard
  58. 58. what is the bottom line?
  59. 59. SM is not for everyone and everything
  60. 60. we are past “twitter is cool” and “get a facebook page”
  61. 61. perception is reality
  62. 62. SM gives us another valuable tool to obtain consumer insights
  63. 63. used appropriately, you can mine honest & candid feedback from audiences eager to voice opinions
  64. 64. please keep in touch!
  65. 65. Ben Smithee SpychResearch.com @SpychResearch Benjamin Smithee Spych Fan Page
  66. 66. still not fully convinced? ben@dgaqual.com (215) 501-2341
  67. 67. Sources Advertising Age blogpulse emarketer Facebook Google Linkedin Nielsen twitter youtube

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