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Blog Writing Presentation
1. 10 Blog Writing & Posting
Tips for Your Local
Business
Presented by: Brian Wilson
860-729-6329
LOGO
info@bwwsolutions.com
http://bwwsolutions.com
2. Tip #1
Choose a Blog Platform that
Best Fits Your Business Needs
Self-Hosted Blog –More control
and options so this type is
recommended
Hosted Blog – Limited options
and less control, but OK to use
as a starting point. Most popular
hosted blogs are blogger.com
and wordpress.com
3. Tip #2
Use Relevant Keywords in
Your Blog Posts
People enter certain
keyword terms when
searching for local products
or services
You should use these same
keywords in your blog posts
Will help you show up higher
in the search engine results
– drawing in your target
market
4. Tip #3
Incorporate Location-Based
SEO in Your Blog
Results are geo-targeted, so
this will help you capture
those who are in your
particular area
Include your city’s name in
your blog post headlines
Don’t over-do it
5. Tip #4
Keep Your Posts Short and Sweet
People love high-quality
content, but do not want to
read lengthy, drawn-out
content
Stay “on-topic”
Get all of the important
points across in a timely
manner
6. Tip #5
Use Bullet Points in Longer Posts
Break up your longer posts
by using bullet points
More visually appealing
Makes content a lot easier
to follow and read
7. Tip #6
Proofread Your Posts Before Posting
First impressions are everything
Proofread your content BEFORE
posting
Look for Typos and
Grammatical Errors
Unprofessional posts could turn
off customers and potential
customers
8. Tip #7
Use Images in Your Posts
People are naturally
attracted and drawn to
content that has images
Add images to your blog
posts to spice them up and
to break up the content
9. Tip #8
Remain Consistent with
Your Posting Schedule
Once you start posting,
don’t top
Do not go months at a time
without posting as your
audience will lost interest
Create a consistent schedule
to post
10. Tip #9
Make a List of Blog Post Ideas
Ahead of Time
Don’t let yourself run out of ideas
Set aside some time to sit down
and write down at least 20 blog
post ideas
Do this every so often to ensure
you always have fresh ideas
Write the content yourself or
outsource it
11. Tip #10
Provide Value on Your Blog
Keep your blog entertaining,
informative, and engaging for
your target audience
This will keep them coming
back for more
When trying to decide on
topics, ask yourself what THEY
would want to know
12. If you would like more information about blogging,
contact me at 860-729-6329
For a FREE Consultation
Brian Wilson
860-729-6329
info@bwwsolutions.com
LOGO
http://bwwsolutions.com