Big companies need to disrupt themselves and scale through innovation. A key way of innovating is through startups. This presentation goes through a variety of options including corporate venture investing, accelerators, partnerships and innovation spaces, as well as introduces a new model, Startup Co-Creation.
3. The answer to every problem or
opportunity isn’t: a startup.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
4. Startups aren’t a panacea for
every challenge facing big
companies or their customers.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
5. But sometimes, a startup is
exactly what we need.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
6. How do you know when a startup is the answer?
Ben Yoskovitz | ben@highlinebeta.com | @byosko
And that’s the problem:
How can big companies and startups
work together effectively?
7. Ben Yoskovitz | ben@highlinebeta.com | @byosko
First, let’s talk about why corporates and
startups should work together.
8. Ben Yoskovitz | ben@highlinebeta.com | @byosko
“ If you’re relying on innovation
solely from within your company,
you’re dead.”
— Peter Diamandis, Founder X Prize Foundation
& Co-Founder Singularity University
9. Ben Yoskovitz | ben@highlinebeta.com | @byosko
BIG COMPANIES
✓ Under-utilized assets
✓ Customers
✓ Distribution
✓ Experience
✓ Capital
STARTUPS
✓ Agility / Speed
✓ Risk-taking
✓ Fresh perspective
✓ New tech
✓ No baggage
10. Ben Yoskovitz | ben@highlinebeta.com | @byosko
Do more, in parallel.
With minimal risk.
11. Ben Yoskovitz | ben@highlinebeta.com | @byosko
“There are no answers inside
the building.”
- Steve Blank, author of Four Steps to the Epiphany
12. Ben Yoskovitz | ben@highlinebeta.com | @byosko
Better to instigate your own disruption
than have it come from somewhere else.
13. Ben Yoskovitz | ben@highlinebeta.com | @byosko
So how can corporates and
startups work together?
14. 1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
15. 1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
The challenge is linking an investment
strategy with a company’s overall
innovation strategy.
16. Ben Yoskovitz | ben@highlinebeta.com | @byosko
2. Let’s get physical…
17. Ben Yoskovitz | ben@highlinebeta.com | @byosko
2. Let’s get physical…
The challenge is translating the collisions
that happen through proximity to tangible
actions and value creation.
18. Ben Yoskovitz | ben@highlinebeta.com | @byosko
3. External accelerators
19. Ben Yoskovitz | ben@highlinebeta.com | @byosko
3. External accelerators
The challenge is making sure there’s a
meaningful way to connect startups into the
core business.
20. Ben Yoskovitz | ben@highlinebeta.com | @byosko
“Corporations said that 67% now prefer working with startups
at earlier stages, mainly ‘to explore new technologies and
business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions
with startups as ‘somewhat important’ to ‘very important’, and
23% indicated that these interactions were ‘mission critical’.”
4. Partnerships
21. Ben Yoskovitz | ben@highlinebeta.com | @byosko
“Corporations said that 67% now prefer working with startups
at earlier stages, mainly ‘to explore new technologies and
business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions
with startups as ‘somewhat important’ to ‘very important’, and
23% indicated that these interactions were ‘mission critical’.”
The challenge is finding the right startups to
partner with in a structured, scalable way.
4. Partnerships
22. All of these options can be
valuable, but they can also be
scattershot and disorganized.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
CORP VC? PHYSICAL
SPACES?
ACCELERATORS?
PARTNERSHIPS?
24. Ben Yoskovitz | ben@highlinebeta.com | @byosko
5. Startup Co-Creation
DISCOVERY VALIDATION
VENTURE
ACCELERATION
• Leverages and aligns various innovation efforts
(internal and external)
• Deeply connected into the corporate
• A structured, disciplined, Lean approach
• Portfolio-driven
• Win-win for corporates and startups