Describes different Mobile Real-time Physical and Web Interactions

1. Mobile Real-time Physical and
Web Interactions
C. Enrique Ortiz
About Mobility
October, 2009
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 1

2. About C. Enrique Ortiz
• Technology and Products with focus on Mobile and
the (Real-time) Web, Demand Data, and
Experience Management.
• Spends quite a bit of time thinking about “futures”
and the intersection of technology and business.
• Engineering and management roles and author at
About Mobility, Motive (Alcatel-Lucent), and
Artemis Wireless Werks.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 2

3. Making “Things” Around Us Interactive
• Everything can be made addressable and thus
identifiable.
• Imagine making your products interactive (and
connected to the Internet).
– Interact via books or magazines, posters, soda cans,
billboards.
– Through a number to call, a short-code to text, RFID or
barcodes, via augmented reality!
• And the Mobile Handset is at the center of this –
the gateway between products and information.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 3

4. Visual Tags: Barcodes
• More than 30 types of 1D
barcodes.
• More than 40 types of 2D
barcodes.
• Capacities from bits to
thousands of bytes.
• Store numbers, characters,
URLs.
• Some proprietary others
“open”.
• Requires camera and
capture SW.
• It is here today.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 4

5. RF Tags: RFID, Near Field Communication
• Contactless (swipe | touch).
• Short-range ~4-10 cm.
• Integrated into Phones, Cards,
Stickers, POS, Smartcards.
• Store numbers, characters, URLs,
associate actions.
• Requires enablement.
• It is kind of here today – expect
mass adoption 3-5 years.
• Bluetooth (not shown) is a radio-
based alternative for “nearby”
pushed messages and user-
initiated discovery of events.
Pictured above: ACR122 NFC Contactless Smartcard Reader,
ViVOtech terminal, Alcatel-Lucent’s touchatag NFC Kit
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 5

6. Messaging: SMS, Email, Life-Streams
• Most predominant way to
connect & make items
interactive.
• SMS: “young” folks loves and
use texting – great channel for
this demographic.
• Billions of text messages sent
every year – very pervasive.
• Perfect for reaching-out (push).
• Already enabled.
• It is here today.
• Bluetooth hasn’t been much
successful as a messaging
(push) marketing tool.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 6

7. Mobile Web
• Browser-based.
• Typically requires user
typing URLs or search
strings.
• Can be push initiated (via
SMS including a URL).
• Future browsers integrated
with location and camera
(i.e. scan barcode).
Top: Android handset • Requires enablement: data-
Right: Google Shopping
plan.
• It is here today.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 7

8. The Real-time Web
• Life-streams, Social Portals,
blogs. Facebook, Twitter
messaging.
• As Real-time as it gets.
• Perfect for reaching-out
(push).
• Search vs. Reach.
• Requires enablement.
• It is here today.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 8

9. Augmented Reality
• Superimpose digital
information on top of the
real-word, in real-time.
• For searching.
• For Product information.
• Very exciting technology
with great potential.
• Requires enablement
(camera and software).
• It is here today.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 9

10. Good ole’ Voice Call
• It is here today and it works.
• No enablement required.
• Not “cool” enough?
• Sequential.
• Complex audio-menus.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 10

11. The Role of the Mobile Handset
isual a s
• The Handset is right in
adi a s the middle.
i e Calls
• Maximize the number
of supported
interaction types.
bile eb • Texting is the most
pervasive interaction.
he eal ti e eb
• Experiment with new
ways such as
barcodes and
augmented reality.
• All these are still very
© 2009 C. Enrique Ortiz
e tin
u ented ealit
new concepts for
consumers.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 11

12. But Why the Mobile Handset, Really?
The Mobile Lifestyle
© 2009 C. Enrique Ortiz
The convergence between advancements in mobile technology AND the Mobile Lifestyle
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 12

13. Summary of Interaction Types
Client Ease f Use C st f Intera ti n
Intera ti n vailabilit
Enable ent?** (f r user) Supp rt
Easy (depends on High
Voice* High No
menu complexity) (server-side)
Med-High; depends on
SMS plan, Twitter, Easy for those who
Messaging* High approach and volume
etc. like to text (server-side)
Easy-Med; depends Low-Med
Mobile Web Med-High Data plan
on app (server-side)
Easy-Med; depends Low-Med
Real-time Web* High Client SW
on app (server-side)
Low. Depending on Radio support, Easy-Med; depends Low-Med
Radio Tags
Region Device SW on app (device, server-side)
Visual Tags Camera, Easy-Med; depends Low-Med
Med
(barcodes) Device SW on app (device, server-side)
Low. New Camera, Easy-Med; depends Low-High
Augmented Reality
technology. GPS, SW on app (device, server-side)
*Great for Reaching-out (push) **Some client SW enablement via App Stores.
Note: Bluetooth would be similar to Radio Tags but with a HIGH cost of interaction support due to introduction of Kiosks or Bluetooth gateways.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 13

14. In Conclusion
• Consider supporting mobile interactions to complement
other business data-feeds.
– But take advantage of mobile handset – it is at the center.
– Enable for physical interactions. Technologies already exists to take
implement and advantage of mobile handset for interactions.
• Context is key. Privacy is key.
– Permissions and Trust are very important.
• Leverage the Real-time Web
– Monitor for trends, use it to reach-out, for feedback, as source of
interactions
• You have time to experiment; adoption is still early.
– Good time to begin experimenting, pilots and educating both
customers and consumers.
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 14

15. Thank You!
• C. Enrique Ortiz
• Email: CEnrique@Ortiz.name
• Mobile: +1.512.410.0236
• Web: http://www.CEnriqueOrtiz.com
• Twitter: @ eortiz
© 2009 C. Enrique Ortiz http://CEnriqueOrtiz.com 15