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How to do
Personal	
Branding
Who	am	I
Dr.	Amancio	Bouza
Intrapreneur ,	Social	Selling	&	Social	Media	Expert
Let’s	connect:
https://ch.linkedin.com/in/amanciobouza
Follow	me:
https://twitter.com/AmancioBouza
“Branding	is	what	
people	say	about	you	
when	you	are	not	in	
the	room.”
- Jeff	Bezos,	founder	and	CEO
of	Amazon.com
3
4
Why
Personal	Branding?
5
Personal	Branding	to
• create	Awareness
• build Trust
• create Reputation
• influence	Perception
6
When	do	people	get	their
1st impression	of	YOU?
When	you	meet	1st time?
7
You	make	1st impression
before
you	even	meet!
Zero-Moment-of-Truth
8
9
How	to	start	with	a
Personal	Brand?
How to Do Personal Branding
What’s	your
1st reaction?
Be	honest!
What’s	your
2nd reaction	
after	you	read	
about	Alana?
So,	which	one	is	more	awesome?
Optimize for 5seconds
How to Do Personal Branding
3	Things:
• Avatar
• Story
• Mantra
3	Secrets of a	good
Avatar
Focus	on	face
Go	asymetric
Eyes	near 3rds
How to tell your
Story
What‘s his story?
Tell	your story with the background image
„I	empower people“
Tell	your story with the background image
„API	Design	you‘ll love“
How to find	your
Mantra
3	to 5	words
How to Do Personal Branding
Ipt Innovation	Process	
Technology	– Famous	for	
Integration
Personal	Brand:	Social Media	to build Trust,	Perception,	Reputation
How to rock
Social Media
Pick	a	neutral
name!
Get a	Vanity URL
Get out	of the
comfortable
bottom-left
quadrant!!!
Choose Green,	
Orange,	or
Blue
1.	Share	valuable content
2.	Interact and be active
3.	Automate
4.	Do,	measure,	learn
5th	Element	be yourself,	everbody else is already taken
How to share
Valuable Content
Build a	Stream	of
Valuable Content!
Alltop.com
LinkedIn	Pulse
TED	videos
Paper.li
Klout
Pinterest
Colleagues
How to find	valuable content
Reshare Your Pals‘	Post
If they don‘t provide valuable content,
you follow	the wrong people
Perfect Your Posts
How to Do Personal Branding
How to Do Personal Branding
How to Do Personal Branding
Using Images	=	
2x	more
engagements
Source:	https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
E.g.,	use	CANVA
Select	social	media	type
Create	your	image
Learn	how	to	design	images
Free	Sources	of	great	professional	images
http://www.verveuk.eu/graphic-design-news/27-superb-sites-with-royalty-free-stock-images-for-commercial-
use/?utm_content=buffera8d52&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
http://dustn.tv/find-free-images/
How to
Interact
Be Thankful and
Follow-Up
E.g.,	use	Commun.it to	thank	your	fans	and	follow	up
How to
React to Comments
Use @mentions not	
#hashtags
Fight?	Go	three rounds
1. Commenter comments
2. You respond
3. Comenter responds to respond
Stop here, end	of fight
Stay Positive	and Nice
If you can‘t stay positive,	agree on	
disagreeing
How to
Automate
E.g.,	use	IFTTT	(If-This-Then-That)
IFTTT
Automatize
interaction
with people
http://www.ifttt.com
Create	a	recipe	to	collect	people	talking	about	a	#HotTopic
Click	THIS	to	configure	the	trigger
You’ll	be	triggered	by	Twitter
Select	“New	tweet	from	search”	as	trigger	type
Enter	the	topic	for	which	you	want	to	build	the	list
Click	THAT	to	configure	the	action	after	the	trigger
You	want	to	do	an	action	with	Twitter
Select	“add	user	to	list”	as	action
Set	the	list	name
Set	recipe	title	and	check	notifications	for	testing
Your	IFTTT	workflow	is	created	and	activated
Eventually,	the	list	is	created	and	people	are	collected
Use an
Editorial	Calendar
When to post on
Facebook,	
Twitter,	
LinkedIn
When to post on
Pinterest,	
Tumbler,	
Google+
E.g.,	use	Buffer
Buffer
Plan	your
activities
Reshare old
post
Analytics
http://www.buffer.com
Content:	Manage	your	content	queue
Schedule:	Post	at	the	right	times
Analytics:	Identify	valuable	content	and	repost	them
Always Reshare
Valuable Content
Pass	the Reshare Test
Reshare is the ultimate compliment,
because people‘s reputation is at	stake
when they share your content
How to
Measure
E.g.,	use	Klout
KLOUT
How to
measure
your
influence
http://www.klout.com
World	Rankings:
http://ranking.influencer.
world/
How to Do Personal Branding
Settings	– Connect	your	networks	to	measure	your	influence
Measure	– Monitor	your	influence	and	impact
50			55			60Activist Influencer Leader
Meaning of
KLOUT	Score
http://ranking.influencer.world/
Avoid the Following
Mistakes
Share	whatever
you	would	also	put
into	your	CV
If you can‘t say
something nice,	
don‘t say anything
at	all
Don‘t tell people
what to share
Don‘t buy followers
Don‘t ask people to
follow	you
Don‘t ask people to
reshare your posts
Don‘t announce your
unfollows
Don‘t ask why people
unfollowed you
Don‘t promote
(too often)
Don‘t call yourself
guru or an	expert
If you wouldn‘t say it
in	public,	don‘t say it
on	the net
Social Media	
Netiquette
Stay nice
Be authentic
Keep	it simple
Answer all	questions
Share	knowledge,	don‘t sell
Always name sources and references
Stay relevant	to your target audience
Only post useful or rather valuable content
Personal	things can be shared,	e.g.,	reading tips
Interested in	
starting with
your personal	
brand?
Your CHOICE!
Good Read:
The	Art	of Social Media	–
Power	Tips for Power	Users
by
@GuyKawasaki
@PegFitzpatrick
Let’s	connect	and	exchange	ideas
Dr.	Amancio	Bouza
Intrapreneur ,	Social	Selling	&	Social	Media	Expert
Let’s	connect:
https://ch.linkedin.com/in/amanciobouza
Follow	me:
https://twitter.com/AmancioBouza

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