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©2023 Cprime, Inc. All rights reserved and no copying without express written permission. WWW.CPRIME.COM | 877.753.2760

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From Project to Product
“Big Rock” Constraints and How to Overcome Them

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Meet Our Speaker
Anne Steiner
CEO

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Agenda
01 From Project To Product
02 The ‘Big Rock’ Constraints
03 Dedicated Teams & Business Vs. It
04 Product Management
05 Takeaways And Q&A

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From Project To Product
Product Over Project
05/12/2021 | Anne Steiner, VP of Product & Technology

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A project is a temporary
endeavor undertaken to
create a unique
product or service.
A product is the thing
that you build
(or the service you provide)
that impacts people.

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Planning & Budgeting
Plan
Driven
Value & Quality
Driven
Cost Schedule
Scope (Rqt’s) Cost Schedule
Scope (Outcomes)
Fix cost and schedule;
float the scope
Fix the scope; float
the cost and schedule
PROJECT
The plan drives cost &
schedule estimates.
PRODUCT
The vision drives outcome-
based roadmaps.
Time, Budget, Scope – Pick 2; Agile Lets Us Pick Date

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What’s Holding Us Back?
Funding
Separation of
Business & IT
Role Of PMO
Product
Management
Dedicated
Teams
Planning

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Dedicated Teams Are The First Step
Bringing People To The Work Bringing Work To The Teams
Backlog
Backlog
Project 1
Project 2
Project 3

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But Dedicated Teams Alone Aren’t Enough
Backlog
Backlog
BUSINESS IT
Do This!
Plan
Driven
PMO

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We Need To Bring “Business” And IT Together
TEAM
Backlog
Backlog
BUSINESS IT
Let’s Do This!
Let’s Do This!
Value & Quality
Driven
PRODUCT MANAGEMENT

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And Introduce The Product Management Function
Product Family Product Family Product Family
Product Portfolio
Product Product Product Product

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What Is A Product Manager?
• CEO of the product – take ultimate responsibility
• Voice of the customer market
• Advocate for “the business”
Also called
• Product manager
• Technical product manager or TPO
• Opportunity owner

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What Do Product Managers Do
Visionary
• Big picture thinker
• Contagious vision
• Great leader
• Anything is possible
• Lots of ideas
• Relationship person
• Visual and exciting
• Loves to be in the lime-light
• Loves to change it up
• Creative Problem Solver
• Grower and a builder
Integrator (Execution)
• Great execution
• Knows the details
• Good at holding people accountable
• Creates consistency and prioritization
• Harmoniously integrates the team
• Finds and analyzes the risks
• Cautious of big shifts
• Provides cadence
• Results Oriented
• Executes the plan

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Put Another Way…
STRATEGY ROADMAP BACKLOG
WORK
ITEMS

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Keys For Success
• Dedicated teams are critical, but not enough
• Break down the wall between business and IT
• Don’t let project plan-based thinking be your gatekeeper
• Replace it with value and market-based thinking
• Create a product management function
• (You may not call it that which is fine.)
• Accept that change is a good thing and “plan” for it
• Make sure you are thinking about all the boxes
• Strategy, roadmap, backlog, work items

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KEEP THE CONVERSATION GOING…
Check out Cprime’s upcoming webinars, read our blog, and download
resources such as whitepapers and case studies:
www.cprime.com/resources
©2022 Cprime, Inc. All rights reserved. Do not copy without express written permission.
Connect with our Panelist on LinkedIn!
• Anne Steiner
Reach out to Cprime at learn@cprime.com

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QUESTIONS?
WWW.CPRIME.COM | 877.753.2760
Questions?
WWW.CPRIME.COM | 877.753.2760

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Thank You
WWW.CPRIME.COM | 877.753.2760