17. @analisisweb
http://analisis-web.es
CRO
Patrones de comportamiento
Bryan Eissemberg
1. The Competitive: these are logical fast thinkers that are very goal-oriented and also like to take quick decision. They’re
often first movers and early adopters and like to own something first. They respond well to offers and don’t need too much
information.
2. The Spontaneous: these are also fast thinkers but they are more ’emotional’. If they feel good about a decision, they don’t
wait long to make it. They also respond well to offers and promotions but need more reassurance, reviews and ’emotional’
information such as images and specific types of content. But don’t expect them to read it all. They typically scan content.
3. The Humanistic: like the spontaneous they are more ’emotional’ but they think and act much slower. They like service, care
about relationships, like to know what others think (reviews) etc.
4. The Methodical: they are also slow but in a more logical way. They are the really informed buyers, knowing what they want
and what they want to solve with it. They go for facts and will typically do a lot of research (and thus spend the necessary time
looking at factual content) before buying/deciding. This is the hardest kind of buyer to ‘seduce’ with promotions.
24. @analisisweb
http://analisis-web.es
CRO
TEST
Prueba en la que confrontamos una versión de control con una
versión modificada para conocer qué es lo que mejor funciona
● Test A/B - Multivariantes en páginas cercanas a
la conversión.
● En llamadas a la acción.
● En landings...
27. @analisisweb
http://analisis-web.es
CRO
HERRAMIENTAS
Analizar los datos que nos devuelven los test
● https://www.crazyegg.com
● https://www.iperceptions.com/en/4q
● https://www.hotjar.com/
● yandex metrica
● https://www.optimizely.com/es/
● https://es.surveymonkey.com/
● http://es.slideshare.net/zjuul/gtm-
likeabossjules