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Movida inti-huelva13-masselot-galibert

Digital socialization in a Territorial Intelligence case: The Fontaine d'Ouche area in Dijon (Burgundy, France)
Authors : Cyril Masselot, Olivier Galibert
Information and Communication Sciences

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Movida inti-huelva13-masselot-galibert

  1. 1. INTI Conference Huelva 2013 21st-22nd November Social Innovation and new ways of governance for the socioecological transition Digital socialization in a Territorial Intelligence case: The Fontaine d'Ouche area in Dijon (Burgundy, France) Authors : Cyril Masselot, Olivier Galibert Information and Communication Sciences 1
  2. 2. 21/11/13 2
  3. 3. The Research program: VeT (Transition Towns) How to mobilize citizens around eco-responsible conducts? 3
  4. 4. Research object construction • Research problem: In the socioecological transition contexte, to observe and analyse resilience within consumption’s phenomema and issues • Choice of the research fields: Inhabitants Resilience in popular areas in the city, observation of « unusual area » • A controversal hypothesis: In the cities, the popular neighborhood are better prepared to resilience than the others (for exemple the « éco-quartiers », eco-districts) Rob Hopkins, The Transition Handbook, 2009 4
  5. 5. Contextuality of our research territory 5
  6. 6. Galibert_Masselot/ VeT 6
  7. 7. 7
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  9. 9. But green spaces… 9
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  11. 11. The digital socialisation as an issue? • Generalisation of ICT use and the « 2.0 services » (+ Y generation) • What are the norms of social links in digital communities? – Gift theory (Mauss, M.; Caillet, A; Godebout, J.) – Public sphere theory (Habermas, J; Miege, B.) – Communication Strategies to exploit digital social links 11
  12. 12. The local digital public sphere for transition : a critical approach needed to deconstruct the… • … participative injunction in order to respect the communication’s sustainable development process and norm • … participative injunction in order to respect the dialogical decision making process (ex : city and local policies) • … participative injunction in order to respect digital ideology of the Internet as a public sphere (Habermas, 1997) 12
  13. 13. Methodology-1 • State of art of the ICT devices analysis for environmental, territorial and participating democraty • An Inter-disciplinary and quantitative inquiry to evaluate the digital practices, skills and culture of the inhabitants With the Catalyse method and tools [http://www.territorial-intelligence.eu/catalyse/] 13
  14. 14. Survey, Axis 4 (extract) 14
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  17. 17. First results 17
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  20. 20. Methodology-2 • A benchmark of the public spaces availables in the area of Fontaine d’Ouche • A qualitative study of practices and representations of citizens and « web activists and experts » in the area : – web designers, – bloggers, – Facebook groups managers, – Community builders and managers – « hardcore users » • To design, build and test a digital and dialogical device in order to co-produce a Virtual community to help and provoque the socio-ecological transition in Fontaine d’Ouche 21
  21. 21. Facebook Page’s aims • Help the local residents of Fontaine d’Ouche to adopt eco-responsible consumer habits • Allow the local residents and the associations to exchange information, knowledge, best practice around the sustainables consumptions • Facebook Page’s management will be given to the residents • Experimental prospect
  22. 22. Could Facebook be an eco-consumption promoting tool ?
  23. 23. Create a community • « You don’t start communities. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help them to do that better? » M. Zuckerberg • Bundle people around a topic which is a part of their preoccupations
  24. 24. Create a community • No grassroot activities around consumptions in the neighborhood. eco- • Create a community in which « the whole district » (common interest) is most important than the theme « eco-consumptions » (not yet common interest) itself
  25. 25. Create a community • First step = establish an online space that reflects the district and its local residents. – Pictures of the neighborhood – Highlight differents actions and events that take place there through articles and videos – Broadcast various actions taking place in the district = becoming a reference for the residents?
  26. 26. Create a community Some contents 2 1 3 • 1- Post about a cookbook written by locals and the association DFO Media 21 (local media) • 2- A video about the young peoples who are part of the “Médiaterre”, an association that helps people to adopt ecological friendly practices in their daily lives • 3- A video in which residents talk about their relationship with the eco-actions
  27. 27. Increase the Facebook Page audience • Facilitating recognition – Graphics standards. Use of green and blue colors, reminding the Movida Program F(e)T’s logo Slogan : Any ideas for sustainables consumptions? Share them! F(e)T’s banner Study, exchange, accompany, around ecoresponsible and eco-citizens practices
  28. 28. Increase the Facebook Page audience • Communicate – Make known the project thanks to the press and the media (sending of a press release) – An article published in InfosDijon.fr – Radio show  Flyers and posters’ spreading (public places, stores…)
  29. 29. QR-Code 31
  30. 30. Increase the Facebook Page audience • Partnership development – DFO Media 21 (local media) – J.P Rameau High School: organizing an online photo contest about ecological friendly practices (current) – Combined actions with the association Unis Cité/Mediaterre (current)
  31. 31. Community Management policy • Type of content – News from others Facebook Pages and websites about Fontaine d’Ouche or sustainable development – Videos (interviews released by our team) – Pictures: events, landscapes from Fontaine d’Ouche, people, communication tools… – Tips and tricks to consume more responsibly – Every week end, involved songs about ecology and environmental conservation
  32. 32. Now • Strategies will be implemented to facilitate the enrollment • Page launched in the beginning of april. Number of members increase since october.
  33. 33. Further coming actions • Monitor the impact of the page on the people, by the comments, post, expression of actors • Gradually Involve local media and local stakeholders in the content production and in animation • Being on local events with partners, to inform the population • Open the animation to 2 citizens, then 4, and so…, who signed the editorial guidelines for example 35
  34. 34. Thank you for your attention Cyril Masselot : cyril.masselot@u-bourgogne.fr Olivier Galibert : olivier.galibert@u-bourgogne.fr 36