Movida inti-huelva13-masselot-galibert

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Digital socialization in a Territorial Intelligence case: The Fontaine d'Ouche area in Dijon (Burgundy, France)
Authors : Cyril Masselot, Olivier Galibert
Information and Communication Sciences

Publié dans : Médias sociaux, Technologie
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  • This investigation is in the framework of the Transition Towns project called Movida about consumption and sustainable lifestyle.
  • AND OUR CUESTION IS: How to mobilize citizens around eco-responsible Conducts?
    4 laboratories, 10 scientifics, 2 research engeneers, 11 students, for an interdisciplinary approach develops in 4 research axis :
    1) Mobility
    2) Sports, Hobbies & Social Link
    3) Consumption
    4) Digital Public Sphere
  • ! Politique
  • Some images and maps to illustrate the context of the area of Fontaine d’Ouche in Dijon, Burgundy, France (
  • the area is located at the west of downtown… nine thousand two hundred. Dijon = 217 095 = two hundred and twenty thousand people soietn 4% de la population
  • … , near an artificial lake and a leisure area
  • poor district buildings at low prices.
    twenty% of the population is unemployed,
    twenty% of the population has low income,
    eighty% of the population has a low qualification
    72% en location, 52% en HLM = seventy two% lease, fifty two% in social (low-income) housing
  • In the same area, there are a lot of green spaces… but local poor people don’t use it, or just a little
  • This is an area that has a high dynamic micro-local with more than 60 associations for nine thousand two hundred people
  • 2 weeks, 15 Intervievers on site (bachelors students), 405 full filled enqueries
    And we have now the first results…
  • A lot of old people, very low level of diploma
  • Low acces in public space (various answer posible of course)
    Big part for social network and email, like in others studies of this kind, idem for websites
    In France, in 2010, low classes are 75% connected: less connected than other (-10%)
    Retired : 37%
  • With 9000 NINE THOUSAND inhabitants we can find more than 60 SIXTY associations in this area.
    19% NINETEEN percent of this people are member of an association.
    27% participation on public meetings, 26% online !!
    But the “geeks” are not so much… (10 max)
  • The first AFC include only the axes 3 and 4. We need to complet it by the others axes. Coming soon ;)
    SO I don’t explain it!
  • 27% accepted to be ask a second time.
    A local traditionnal media structure in the area
    No transition ICT support available in the area
    Aged stakeholders, particulary in associations
    Several stakeholders (association under the 1901 law status, bloggers) with websites.
  • Facebook Page
    « Fontaine d’Ouche in Transition » experience
  • Do it like a local inhabitant, and in fact like someone with large interest in this area, concerned by the futur of this area
  • l'organisation d'un concours de photos en ligne sur les pratiques respectueuses de l'écologie
  • - Suivre l’impact de la page sur les habitants, par les commentaires, les post, l’expression des acteurs
    Impliquer progressivement les médias locaux et acteurs locaux dans la production de contenus et l'animation
    - Etre présent sur les événements locaux et ciblés, avec des partenaires, pour faire connaître la démarche
    - Ouvrir l'animation à 2 puis 4 (????) citoyens habitants locaux, ayant signé la charte éditoriale par exemple
  • Movida inti-huelva13-masselot-galibert

    1. 1. INTI Conference Huelva 2013 21st-22nd November Social Innovation and new ways of governance for the socioecological transition Digital socialization in a Territorial Intelligence case: The Fontaine d'Ouche area in Dijon (Burgundy, France) Authors : Cyril Masselot, Olivier Galibert Information and Communication Sciences 1
    2. 2. 21/11/13 2
    3. 3. The Research program: VeT (Transition Towns) How to mobilize citizens around eco-responsible conducts? 3
    4. 4. Research object construction • Research problem: In the socioecological transition contexte, to observe and analyse resilience within consumption’s phenomema and issues • Choice of the research fields: Inhabitants Resilience in popular areas in the city, observation of « unusual area » • A controversal hypothesis: In the cities, the popular neighborhood are better prepared to resilience than the others (for exemple the « éco-quartiers », eco-districts) Rob Hopkins, The Transition Handbook, 2009 4
    5. 5. Contextuality of our research territory 5
    6. 6. Galibert_Masselot/ VeT 6
    7. 7. 7
    8. 8. 8
    9. 9. But green spaces… 9
    10. 10. 10
    11. 11. The digital socialisation as an issue? • Generalisation of ICT use and the « 2.0 services » (+ Y generation) • What are the norms of social links in digital communities? – Gift theory (Mauss, M.; Caillet, A; Godebout, J.) – Public sphere theory (Habermas, J; Miege, B.) – Communication Strategies to exploit digital social links 11
    12. 12. The local digital public sphere for transition : a critical approach needed to deconstruct the… • … participative injunction in order to respect the communication’s sustainable development process and norm • … participative injunction in order to respect the dialogical decision making process (ex : city and local policies) • … participative injunction in order to respect digital ideology of the Internet as a public sphere (Habermas, 1997) 12
    13. 13. Methodology-1 • State of art of the ICT devices analysis for environmental, territorial and participating democraty • An Inter-disciplinary and quantitative inquiry to evaluate the digital practices, skills and culture of the inhabitants With the Catalyse method and tools [] 13
    14. 14. Survey, Axis 4 (extract) 14
    15. 15. 15
    16. 16. 16
    17. 17. First results 17
    18. 18. 18
    19. 19. 19
    20. 20. Methodology-2 • A benchmark of the public spaces availables in the area of Fontaine d’Ouche • A qualitative study of practices and representations of citizens and « web activists and experts » in the area : – web designers, – bloggers, – Facebook groups managers, – Community builders and managers – « hardcore users » • To design, build and test a digital and dialogical device in order to co-produce a Virtual community to help and provoque the socio-ecological transition in Fontaine d’Ouche 21
    21. 21. Facebook Page’s aims • Help the local residents of Fontaine d’Ouche to adopt eco-responsible consumer habits • Allow the local residents and the associations to exchange information, knowledge, best practice around the sustainables consumptions • Facebook Page’s management will be given to the residents • Experimental prospect
    22. 22. Could Facebook be an eco-consumption promoting tool ?
    23. 23. Create a community • « You don’t start communities. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help them to do that better? » M. Zuckerberg • Bundle people around a topic which is a part of their preoccupations
    24. 24. Create a community • No grassroot activities around consumptions in the neighborhood. eco- • Create a community in which « the whole district » (common interest) is most important than the theme « eco-consumptions » (not yet common interest) itself
    25. 25. Create a community • First step = establish an online space that reflects the district and its local residents. – Pictures of the neighborhood – Highlight differents actions and events that take place there through articles and videos – Broadcast various actions taking place in the district = becoming a reference for the residents?
    26. 26. Create a community Some contents 2 1 3 • 1- Post about a cookbook written by locals and the association DFO Media 21 (local media) • 2- A video about the young peoples who are part of the “Médiaterre”, an association that helps people to adopt ecological friendly practices in their daily lives • 3- A video in which residents talk about their relationship with the eco-actions
    27. 27. Increase the Facebook Page audience • Facilitating recognition – Graphics standards. Use of green and blue colors, reminding the Movida Program F(e)T’s logo Slogan : Any ideas for sustainables consumptions? Share them! F(e)T’s banner Study, exchange, accompany, around ecoresponsible and eco-citizens practices
    28. 28. Increase the Facebook Page audience • Communicate – Make known the project thanks to the press and the media (sending of a press release) – An article published in – Radio show  Flyers and posters’ spreading (public places, stores…)
    29. 29. QR-Code 31
    30. 30. Increase the Facebook Page audience • Partnership development – DFO Media 21 (local media) – J.P Rameau High School: organizing an online photo contest about ecological friendly practices (current) – Combined actions with the association Unis Cité/Mediaterre (current)
    31. 31. Community Management policy • Type of content – News from others Facebook Pages and websites about Fontaine d’Ouche or sustainable development – Videos (interviews released by our team) – Pictures: events, landscapes from Fontaine d’Ouche, people, communication tools… – Tips and tricks to consume more responsibly – Every week end, involved songs about ecology and environmental conservation
    32. 32. Now • Strategies will be implemented to facilitate the enrollment • Page launched in the beginning of april. Number of members increase since october.
    33. 33. Further coming actions • Monitor the impact of the page on the people, by the comments, post, expression of actors • Gradually Involve local media and local stakeholders in the content production and in animation • Being on local events with partners, to inform the population • Open the animation to 2 citizens, then 4, and so…, who signed the editorial guidelines for example 35
    34. 34. Thank you for your attention Cyril Masselot : Olivier Galibert : 36