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Interação, criatividade, e-commerce!

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Interação, criatividade, e-commerce!

  1. 1. Criatividade, Interação, e-Commerce!<br />http://www.flickr.com/photos/chris_mcroberts/3652536535/<br />
  2. 2. Interação<br />Usuário maquina<br />Usuário usuário<br />Usuário mensagem<br />O que é Interatividade?<br />Interatividade<br />Controle ativo<br />Comunicação de 2 vias<br />Sincronicidade<br />http://www.flickr.com/photos/dominicspics/148674451<br />
  3. 3. E-commerce<br />Sincronicidade<br />E-mail<br />Comunicação<br />2 Vias<br />Controle Ativo<br />http://www.flickr.com/photos/davecobb/3490187495<br />
  4. 4. E-commerce<br />Rápido<br />Sincronicidade<br />Relacionarmos<br />E-mail<br />Comunicação<br />2 Vias<br />Buscar<br />Controle Ativo<br />http://www.flickr.com/photos/davecobb/3490187495<br />
  5. 5. BUSCAR<br />Controle Ativo<br />BuscarVirtualizaro desejo de fazer buscas, amplia nossas habilidades.<br />http://www.flickr.com/photos/lambertwm/3871997314<br />
  6. 6. Comunicação de 2 Vias<br />RelacionarmosVirtualizaro desejo de nos relacionar, amplia nossas habilidades<br />@cafulcura<br />http://www.flickr.com/photos/tomarthur/3488213756<br />
  7. 7. Um novo órgão: disponível, acessível e móvel... Localizar e ouvir em outro corpo em outros lugares.<br />Stelarc<br />@cafulcura<br />http://www.flickr.com/photos/arselectronica/4611066501<br />
  8. 8. Moldamos nossas ferramentas e, posteriormente, as nossas ferramentas nos moldam.<br />We shape our tools and thereafter our tools shape us.<br />Marshall McLuhan<br />Understanding Media : The Extensions of Man - 1964<br />
  9. 9. BUSCAR<br />Uma resposta básica<br />câmera digital<br />Buscar<br />http://www.flickr.com/photos/lambertwm/3871997314<br />http://www.com.br/ofertas/cameras-digitais/promocões<br />
  10. 10. BUSCAR<br />Uma resposta inteligente: Clusters <br />câmera digital<br />Buscar<br />http://www.flickr.com/photos/lambertwm/3871997314<br />http://www.com.br/ofertas/cameras-digitais/promocões<br />
  11. 11. BUSCAR<br />Uma resposta inteligente: Clusters <br />câmera digital<br />/Ofertas/ Câmeras Digitais<br />Câmeras Digitais<br />Sony, Panasonic, Canon, Nikon<br />Câmeras Digitais<br />12mp, 10mp, 8mp<br />Câmeras Digitais<br />Estogo, Bateria, <br />Explore /Ofertas/ Câmeras Digitais / Novidades<br />Câmeras Digitais - Novidades - Promoções<br />Buscar<br />http://www.flickr.com/photos/lambertwm/3871997314<br />http://www.com.br/ofertas/cameras-digitais/promocões<br />
  12. 12. BUSCAR<br />Socializando a resposta<br />câmera digital<br />/Ofertas/ Câmeras Digitais<br />http://www.com.br/ofertas/cameras-digitais/sony<br />http://lnks.me/sony<br />Câmeras Digitais<br />Sony, Panasonic, Canon, Nikon<br />http://www.com.br/ofertas/cameras-digitais/10mp<br />http://lnks.me/10mp<br />Câmeras Digitais<br />12mp, 10mp, 8mp<br />http://www.com.br/ofertas/cameras-digitais/bateria<br />http://lnks.me/bateria<br />Câmeras Digitais<br />Estogo, Bateria, <br />Explore /Ofertas/ Câmeras Digitais / Novidades<br />http://www.com.br/ofertas/cameras-digitais/promocões<br />http://lnks.me/promocões<br />Câmeras Digitais - Novidades - Promoções<br />Buscar<br />http://www.flickr.com/photos/lambertwm/3871997314<br />http://www.com.br/ofertas/cameras-digitais/promocões<br />
  13. 13. BUSCAR<br />Socializando a resposta<br />câmera digital<br />/Ofertas/ Câmeras Digitais<br />http://www.com.br/ofertas/cameras-digitais/sony<br />http://lnks.me/sony<br />Câmera digital Panasonic<br />R$ em 12x sem juros<br />Câmeras Digitais<br />Sony, Panasonic, Canon, Nikon<br />http://www.com.br/ofertas/cameras-digitais/10mp<br />http://lnks.me/10mp<br />Câmeras Digitais<br />12mp, 10mp, 8mp<br />http://www.com.br/ofertas/cameras-digitais/bateria<br />http://lnks.me/bateria<br />Câmeras Digitais<br />Estogo, Bateria, <br />Explore /Ofertas/ Câmeras Digitais / Novidades<br />http://www.com.br/ofertas/cameras-digitais/promocões<br />http://lnks.me/promocões<br />Câmeras Digitais - Novidades - Promoções<br />Buscar<br />http://www.flickr.com/photos/lambertwm/3871997314<br />http://www.com.br/ofertas/cameras-digitais/promocões<br />
  14. 14. Relacionarmos<br />CRM Básico<br />Clientes<br />DB<br />@cafulcura<br />http://www.flickr.com/photos/tomarthur/3488213756<br />
  15. 15. APIs<br />Relacionarmos<br />Social CRM<br />Clientes<br />DB<br />SOCIAL<br />Clientes<br />DB<br />@cafulcura<br />http://www.flickr.com/photos/tomarthur/3488213756<br />
  16. 16. Pablo Helena esta participando da promoção do dia das mães<br />Pablo Greg começou a namorar alguma idea de presente?<br />Pablo Temos em oferta House todas as temporadas que Nick Lanis Adora!<br />APIs<br />APIs<br />Relacionarmos<br />Clientes<br />DB<br />SOCIAL<br />Clientes<br />DB<br />SOCIAL<br />Clientes<br />DB<br />@cafulcura<br />http://www.flickr.com/photos/tomarthur/3488213756<br />
  17. 17. Creativity is just connecting things. The broader one's understanding of the human experience, the better design we will have.<br />Steve Jobs <br />http://www.flickr.com/photos/bcnbits/389500025<br />
  18. 18. O poder da Inteligência Coletiva<br />Ativos de Dados,Informações Ocultas, em tempo real<br />Volume da chorada<br />Chorar no Varejo<br />Câmera Sony de 12.1 Megapixel a R$ 519,99 http://lnks.me/aUc6vA mas não tem carregador nem estojo vocês tem?<br />Buscar e comprar Perecíveis<br />http://www.flickr.com/photos/proserpina_/101350718/<br />
  19. 19. O poder da Inteligência Coletiva<br />Ativos de Dados,Informações Ocultas, em tempo real<br />Volume da chorada<br />Chorar no Varejo<br />Fazer a Vitrine<br />Câmera Sony de 12.1 Megapixel a R$ 519,99 http://lnks.me/aUc6vA mas não tem carregador nem estojo vocês tem?<br />Buscar e comprar Perecíveis<br />http://www.flickr.com/photos/proserpina_/101350718/<br />
  20. 20. Inteligência Coletiva| A Economia das Conversações<br />
  21. 21. As aplicações de inteligência coletiva não estão conduzidas exclusivamente por seres humanos, digitando em teclados, mas, cada vez mais, por meio de sensores.<br />Tim O’Reilly & John Battelle<br />Web Squared– 2009<br />
  22. 22. Aumentar |nossa experiência |nossas habilidades.<br />http://www.youtube.com/watch?v=NxQZuo6pFUw<br />
  23. 23. Ubíquo| Firste SecondLife.<br />http://www.flickr.com/photos/hectoralejandro/4460888646<br />
  24. 24. As pessoas não compram o que fazemos, elas compram o “por que” o fazemos.<br />Por Quê?<br />Como?<br />O Quê?<br />Simon Sinek<br />
  25. 25. Obrigado!<br /> Pablo Ibarrolaza, 2010<br />@cafulcura<br />ibarrolaza@gmail.com<br />

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